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Five Key Findings from the ANA’s Report on Sustainable CTV
POVs December 1, 2025With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.
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You Won’t Beleaf It! Legal Risks with Environmental Claims in a Global Context
Webinar Rewinds November 4, 2025This webinar focused on the current state of environmental claims regulation in the U.S., the EU, and the UK and summarized some of the hotter legal issues in each jurisdiction that brands and marketers should be aware of as they aim to tout the environmental benefits of their products.
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Sustainability: Six Best Practices
Leading Edge October 31, 2025For brands that want to build brand trust and garner loyal customers who not only value their products but feel connected to the brand’s ethics, prioritizing sustainability within the enterprise is not just a “nice to have” but a necessity. This article discuss six best practices.
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Connected TV: Unlocking Sustainable Growth Through Smarter Media Planning
Research Reports October 1, 2025In 2024, the ANA’s first study on sustainable media planning in digital advertising showed that advertisers can measurably reduce emissions without compromising campaign performance within the programmatic ecosystem. This year’s follow-up report focuses on Connected TV (CTV).
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How to Reduce the Carbon Footprint of Your Ad Production
Leading Edge September 25, 2025Kate Tancred, CEO of Untold Fable, discusses ways to reduce the environmental impact of their ad shoots without compromising quality and creativity.
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PepsiCo and Unilever Launch 'STEP up for Agriculture' Initiative
Marketing News September 22, 2025PepsiCo and Unilever are banding together to launch Supporting Trusted Engagement and Partnership up for Agriculture (STEP up for Ag), which is designed to strengthen the sustainability efforts of farmer-facing support organizations across North America.
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These Award-Winning Campaigns Put People & the Planet at the Center
Pulse September 8, 2025Leading with a purposeful mission and creating human-focused campaigns with a measurable impact is marketing at its finest. Below are campaigns that did just this — and inspired people to participate in their communities.
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How eBay Tapped into 1960s Vogue to Showcase Its Fashion and Sustainability Credentials
Smarties Awards August 18, 2025Facing the challenge of not being perceived as a credible destination for high-end fashion and vintage clothing — particularly among young, environmentally-focused people — eBay worked with former 1960s Vogue model Twiggy on a campaign that showcased how it is the ideal place for shopping sustainable fashion.
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French Telecom Company Encourages Smartphone Recycling Through Rugby Partnership
Smarties Awards August 14, 2025French telecommunications company Orange transformed old smartphones into gold medals for the 2023 Rugby World Cup to drive awareness of its smartphone recycling program.
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Business Leaders Know We’re on the Wrong Path | On Scope
Podcast Clips August 7, 2025Simon Mainwaring, founder and CEO of We First, says that business leaders have been suffering privately for years while being publicly complicit in behavior that harms everyone, “politing” their way to total oblivion.
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Three Core Characteristics of Effective Leadership in 2025 | On Scope
Podcast Clips August 7, 2025We First Founder and CEO Simon Mainwaring says we’re on the cusp of a business renaissance, if we want to be. To fulfill that vision, leaders must embrace crisis management, back out of the future, and re-position challenges as marketplace opportunities.
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How to Develop a “We First” Mindset | On Scope
Podcast Clips August 7, 2025Simon Mainwaring says the solution to avoiding total annihilation as a species is to bring the business mindset from “me” to “we.” He shares some tips for how to do that at scale across your organization.
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Infusing Business with Self-Awareness with Simon Mainwaring
On Scope July 31, 2025Simon Mainwaring, founder and CEO of We First, joins On Scope to discuss what true business leadership looks like in 2025, what the long-term consequences of abdicating the reins of marketing to technology might be, and how our industry can move forward focused on the “We” in a world that rewards callous individualism.
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Study: Environmental Transparency Drives Higher Profitability
Marketing News July 21, 2025Companies performing above average on environmental sustainability gain a 6 percent higher earnings before interest, taxes, depreciation, and amortization, according to a new study. But some companies may be missing the mark when it comes to communicating their environmental efforts.
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Mastercard Turns Every Ride into Tree Restoration
B2 Awards July 17, 2025Mastercard activated the Priceless Planet Coalition at the GRAMMYs with a seed-embedded dress, driving tree restoration via music, gaming, and mobility partners — turning everyday purchases into global reforestation impact.
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Global CMO Growth Council — Inclusive and Sustainable Marketing Roundtable at Cannes
CMO Content July 3, 2025This roundtable convened CMOs committed to embedding equity and environmental impact into the core of their marketing strategies. The discussion focused on turning purpose into performance by making inclusive representation and sustainability non-negotiable in brand building, product innovation, and media investment.
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Authentic Energy Leadership Beyond Greenwashing
B2 Awards July 2, 2025LS Power positioned itself as a leader in real energy solutions, focusing on its mission to solve complex energy problems. The campaign embraced its purpose, differentiating them from competitors relying on empty green claims.
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Immersive Tech Theater Transforms Siemens Brand Perception
B2 Awards June 30, 2025Siemens at CES 2025 showcased its commitment to transforming the everyday through cutting-edge technology and sustainable solutions. With immersive storytelling, interactive displays, and innovative design, the exhibit captivated attendees, reinforced Siemens' leadership in sustainability, and fostered meaningful connections.
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Launching Carbon Removal Solutions During Climate Week
B2 Awards June 27, 2025Drax launched Elimini to transform the carbon removals industry, focusing on practical solutions over lofty goals. The campaign used an integrated go-to-market approach, leveraging high-impact placements and strategic partnerships to drive awareness and engagement, positioning Elimini as a leader that is "removing carbon for good."
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How Michelin Leveraged Influencers, Media, and Events to Showcase Its Sustainability Efforts
REGGIE Awards June 5, 2025For the “Michelin Sustainability Summit,” the brand invited a group of influencers and key media members to Sonoma Raceway in California for a weekend of test drives, fine dining, and immersive content, all meant to showcase how Michelin is working toward a more sustainable future.
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