Search Marketing Knowledge Center

Flock’s Blueprint for AI-Driven Agency Compensation

Event Recaps December 10, 2025

Flock Associates outlined how AI and automation are reshaping agency compensation, driving a shift from time-based models to asset and outcome-based pricing, with transparency and performance metrics at the core.

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Dentsu: Global Events to Send Ad Spending Past $1 Trillion for the First Time in 2026

Marketing News December 4, 2025

Global advertising spending is forecast to increase by 5.1 percent in 2026, surpassing $1 trillion U.S. dollars for the first time, according to dentsu's advertising forecast released on Wednesday. Ad spending is expected to outpace the projected 3.1 percent expansion of the global economy.

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Three Key Industry Shifts Redefining the Future of Client-Agency Partnerships

Knowledge Partners November 19, 2025

Agency Mania explored three seismic shifts redefining client–agency partnerships: AI-driven collaboration, performance-based compensation, and holistic partnership intelligence and how these shifts are transforming creativity, accountability, and value creation into strategic growth engines for modern marketing ecosystems.

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Marketing News Quiz for October 25, 2025

Marketing News Quiz October 25, 2025

In this week's marketing news quiz: a new product from OpenAI, Ocean Spray's latest ad campaign for the holidays featuring a familiar yet unruly guest, Macy's, Marvel, and the NBA join forces; and more.

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WFA: Global Media Inflation Stabilizes at Roughly 4 Percent

Marketing News October 20, 2025

Global media inflation is set to stabilize at around 4 percent for both 2025 and 2026, according to the latest World Federation of Advertisers Outlook report. The 4 percent trendline signals that the global media economy has started to reflect the broader economy.

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Analytic Partners Shares Three Lessons for a Risk-Sensitive Procurement Strategy

Event Recaps October 16, 2025

Jason McNellis revealed how procurement leaders can use data-driven strategies — taking cues from the risk-savvy behavior of meerkats — to navigate media threats, quantify vendor impact, and reduce investment risk in today’s complex marketing landscape.

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The Heavy Costs of Shortchanging Marketing Procurement

Partner Content August 5, 2025

To bolster the value of marketing procurement and improve its methodology, companies need a dedicated plan. The Sweet Spot Framework fits the bill. Under the framework, success is no longer about savings at any cost, it's about facilitating outcomes.

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Editor Highlights: Consumer Concerns, Insurance Marketing, and Finance Management

Pulse July 25, 2025

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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The Commerce Disruption: Understanding the Impact on Consumer Brands

Event Recaps April 30, 2025

This session provides procurement and finance leaders a fresh lens on how key disruptors pose risks to business performance, the challenges limiting success, and the factors to consider in making more informed decisions.

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Overview of the 2025 ANA Advertising Financial Management Conference

Event Soundbites April 30, 2025

In this two-minute video, get an overview of the 2025 ANA Advertising Financial Management Conference.

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How to Get Your Agency to Run Through Brick Walls — Without Paying More

Event Recaps April 28, 2025

During a session at the 2025 ANA Advertising Financial Management Conference, seasoned procurement executive Jim Akers and Joanne Davis Consulting shared ways to build relationships between procurement teams and agency partners.

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How to Get Your Agency to Run Through Brick Walls — Without Paying More

Event Soundbites April 28, 2025

Respect and understanding value creation are critical to getting your agency to run through brick walls.

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Chief Procurement Officer Keynote

Event Soundbites April 28, 2025

IHG Hotels & Resorts is driving brand growth by making procurement faster, simpler, and better at delivering value.

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How to Get Your Agency to Run Through Brick Walls — Without Paying More

Conference Session Videos April 28, 2025

In this video, from a session at the 2025 ANA Advertising Financial Management Conference, seasoned procurement executive Jim Akers and Joanne Davis Consulting shared ways to build relationships between procurement teams and agency partners.

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Chief Procurement Officer Keynote

Conference Session Videos April 28, 2025

In this video, Sopan Shah, SVP and Chief Procurement Officer at IHG Hotels & Resorts, deliver a keynote address at the 2025 ANA Advertising Financial Management Conference.

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Getting to Step One: Practical Tactics for Strengthening Creative and Procurement Collaboration

Conference Session Videos April 27, 2025

In this video, a panel of industry experts offered insights into creative services planning, usage, and contracting, and how to align procurement strategies with marketing, creative, and vendor team objectives.

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Jared Belsky On Principal Media Buying and More

Pulse April 25, 2025

Jared Belsky is CEO and co-founder of digital marketing agency Acadia and will be a featured speaker at the ANA Advertising Financial Management Conference April 27 to 30 in Carlsbad, CA. In advance of the event, ANA Group EVP Bill Duggan sat down with Belsky for a conversation.

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Report: U.S. Ad Employment Is Down

Marketing News April 7, 2025

U.S. employment in advertising, PR, and related services fell slightly in March, for the fourth month in a row, according to the Bureau of Labor Statistics. In contrast to the decline in advertising and related jobs, employment in computing infrastructure providers, data processing, web hosting, and related services was up nearly 2 percent in March.

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Going Dark: The Consequences of Pausing Ad Spend

ASK Answers April 3, 2025

What happens if I pause or stop my ad spending due to extraordinary times?

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The Wall Street Perspective on the "Data Era"

Event Recaps April 2, 2025

During a session at the 2025 ANA Media Conference, Brian Nowak, managing director at Morgan Stanely, discussed the future of AI from a Wall Street perspective.

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