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Search returned: 38 document(s).
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Penguin Random House Used Books and Community to Fight Back Against Bans
Multicultural and Inclusive Marketing Awards November 17, 2025Penguin Random House’s “Banned Wagon” campaign turned book censorship into community action by distributing banned books, sparking national engagement, and empowering readers to defend the freedom to read.
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Teachers College Community School Drives Educator Retention and Impact
Multicultural and Inclusive Marketing Awards November 17, 2025The Schoolys initiative by Teachers College Community School delivered a high-impact recognition program that strengthened staff retention and engagement while generating broad media visibility.
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New Regulations Complicate Online Cause Marketing
Event Soundbites November 15, 2025Retailers are adapting to new regulations impacting online cause marketing programs.
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Amplifying Women at Work, Home, and Beyond
Event Recaps November 10, 2025Terrell Maclin, managing partner at iMeLife Marketing Agency, discussed how to inspire bold action that fuels education, leadership, and economic freedom for women everywhere.
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How Coca-Cola Partnered with the ESSENCE Festival to Reach African Americans
Multicultural and Inclusive Marketing Awards November 7, 2025The beverage company made the event an occasion to celebrate Black culture, joy, and community, measuring the activation’s impact through careful listening to the audience.
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From Stadium Silence to National Movement: How Mastercard Turned 50,000 Placards Into 2.5 Million Acts of Love
Multicultural and Inclusive Marketing Awards November 6, 2025Mastercard transformed a powerful MLB All-Star Game tradition — 50,000 fans holding cancer placards in stadium silence — into a nationwide movement that reached 2.5 million participants. By turning a simple paper sign into a digital platform, social filter, retail sticker, and even drone display, the campaign reignited passion for cancer support at a time of purpose fatigue, raising $5 million for Stand Up To Cancer four weeks ahead of schedule.
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How the Ad Council’s Anti-Gun Violence Campaign Took Shape | On Scope
Podcast Clips November 5, 2025From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.
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How to Identify Social Issues Your Brand Can Champion | On Scope
Podcast Clips November 5, 2025Using lessons learned during the development of her organization’s “Agree to Agree” campaign, The Ad Council’s Ro Patrick shares her advice for how brands might approach identifying social issues they can take a stand on without getting caught in the tense political fray.
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A Marketer’s Guide to Speaking on Social Issues with The Ad Council’s Ro Patrick
On Scope October 30, 2025The Ad Council’s Ro Patrick joins On Scope to discuss her organization’s “Agree to Agree” campaign, which seeks to reduce gun violence affecting children by fostering civil dialogue, and what other brands can learn from the effort about engaging in social conversations without getting caught in the political fray.
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e.l.f. Beauty Launches Ad Campaign Urging People to 'Give an e.l.f.'
Marketing News October 28, 2025e.l.f. Beauty on Tuesday released its fourth annual Impact Report along with a new global ad campaign, "Give an e.l.f," that challenges consumers to fuel their own sense of purpose. The multichannel campaign includes a direct call to action to the public: "What do you give an e.l.f. (F#@&) about?"
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JCPenney Wants Cancer Patients to Look and Feel Their Best
Marketing News October 14, 2025JCPenney on Tuesday announced that it is partnering with the nonprofit Look Good Feel Better to provide free beauty workshops for people battling or in recovery from cancer. Debuting later this year in JCPenney stores across the U.S., the classes include skincare treatment, makeup application, and nail care.
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How PepsiCo and Feed the Children Activate Impact
Event Recaps October 9, 2025PepsiCo and Feed the Children’s 31-year partnership showcases how authentic purpose drives marketing impact, turning shared values into measurable results through storytelling, employee engagement, and community-focused brand collaboration.
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Truth Launches Social-First Campaign to Support Young Adults Quitting Nicotine
In-House Excellence Awards October 7, 2025Truth’s socially responsible campaign helped nearly 16,000 young adults begin their journey to quit nicotine through message-driven creative and efficient outreach.
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Make-A-Wish Engages 1 Million Supporters Through Multi-Channel Activation
In-House Excellence Awards October 1, 2025Make-A-Wish’s in-house agency launched a 360-degree campaign with bold creative, influencer engagement, and chapter alignment — transforming World Wish Day into a monthlong movement that drove action and exceeded goals.
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Ally Financial Gives Back with “Banksgiving”
In-House Excellence Awards September 17, 2025Ally Financial sought to raise awareness of the challenges and difficulties of customer service positions; thus, “Banksgiving” was born to showcase empathy for both employees and customers alike.
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Citi Honors Para Athletes with Vibrant Paralympic Pin Collection
In-House Excellence Awards September 15, 2025To honor Para athletes at the Paris 2024 Paralympic Games, Citi created a vibrant collection of custom-designed pins representing 22 national teams. Distributed to athletes as keepsakes, the pins became highly sought-after collectibles, sparking pride, connection, and memorable trading experiences.
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Citi Turns Bike Rides into Meals, Raising $2 Million for No Kid Hungry
In-House Excellence Awards September 3, 2025Citi partnered with No Kid Hungry to launch a holiday campaign aimed at combating childhood hunger in the U.S. By linking donations to Citi Bike rides throughout November and December of 2024 — and amplifying the effort on Giving Tuesday — Citi created an emotionally resonant initiative that encouraged everyday action.
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Cannabis Media Council: Advancing Mainstream Cannabis Advertising and Industry Standards
Event Recaps August 20, 2025The Cannabis Media Council shared how its multi-channel campaigns and evolving guidelines normalize cannabis use, unlock mainstream media opportunities, and promote responsible, research-backed advertising across generations.
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How USPS’s Operation Santa Campaign Blends Tradition with Modern Engagement
Conference Session Videos August 15, 2025USPS’s Operation Santa campaign is a perfect example of digital storytelling that blends 100 years of tradition with modern engagement. In this video, hear how USPS has transformed this experience for people and businesses to easily adopt letters from children and families in need.
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How NMDP Uses Storytelling and Strategy to Drive Life-Saving Action
Event Recaps August 12, 2025The National Marrow Donor Program (NMDP) explored how emotionally resonant storytelling can be transformed into data-driven strategy to boost donor conversion, optimize targeting, and drive measurable outcomes in lifesaving campaigns.
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