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Marketing News Quiz for November 22, 2025
Marketing News Quiz November 22, 2025In this week's marketing news quiz: a new survey from Gartner about CMOs, Walmart's latest addition to its holiday campaign, Edelman rolls out a new lab for a certain demographic, and more.
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Johnnie Walker Freshens Its "Keep Walking" Campaign
Marketing News November 20, 2025Scotch whisky brand Johnnie Walker on Tuesday announced the return of its 25-plus-year-old "Keep Walking" global campaign. The new iteration includes a 30-second spot featuring various vignettes showing how people "keep" every day — such as "keep playing" and "keep dreaming" — and move forward.
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Marketing News Quiz for November 8, 2025
Marketing News Quiz November 8, 2025In this week's marketing news quiz: a new holiday campaign from LEGO, SONIC's latest marketing effort has an interesting flavor, results from the ANA's "Q3 2025 Programmatic Transparency Benchmark" study, and more.
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LEGO Says 'Hello' in New Holiday Ad Campaign
Marketing News November 7, 2025LEGO on Tuesday announced its holiday campaign that celebrates the magic of togetherness and the joy of creative play. The campaign includes a 90-second spot featuring a rendition of Lionel Richie's classic tune, "Hello," performed by the LEGO Holiday Choir.
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Building Connection, Culture, and Community for Growth in the NFL
Conference Session Videos November 1, 2025During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, attendees learned from CMO and EVP Tim Ellis how the NFL is growing its fanbase by showcasing its players’ personal identities and values and by casting the net of its outreach beyond its traditional limits.
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PepsiCo Rolls Out New Corporate Brand Identity
Marketing News October 31, 2025PepsiCo on Tuesday debuted a corporate rebranding, the first in nearly 25 years. The marketing effort features a new logo designed to highlight PepsiCo's portfolio of more than 500 brands, which include Gatorade, Lay's, and Tostitos. Just 21 percent of consumers can name a PepsiCo brand other than Pepsi, the company says.
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The NFL’s Playbook for Growth: Humanity, Cultural Relevance, and Breadth of Outreach
Event Recaps October 30, 2025During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, attendees learned from CMO and EVP Tim Ellis how the NFL is growing its fanbase by showcasing its players’ personal identities and values and by casting the net of its outreach beyond its traditional limits.
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Robert De Niro and Al Pacino Star in New Ad Campaign for Moncler
Marketing News October 17, 2025The Italian luxury brand Moncler on Wednesday debuted a new ad campaign, "Warmer Together," starring De Niro and Pacino in their first ad together. To accompany the ad, Moncler ambassador Tobe Nwigwe recorded a rendition of Bill Withers' classic tune, "Lean on Me," an anthem of friendship, support, and solidarity.
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Your Brand Must Be a Half-Step Ahead of Culture | On Scope
Podcast Clips October 15, 2025Katherine Melchior Ray, president of Globe Ally and author of Brand Global, Adapt Local, believes brands must be exactly a half step ahead of culture — rather than in lockstep or one full step ahead — to have marketing success. She explains why on the On Scope podcast.
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What Japanese Housewives Taught a Startup About Its Product | On Scope
Podcast Clips October 15, 2025While working for baby clothes startup Hanna Andersson, Katherine Melchior Ray, author of Brand Global, Adapt Local, learned a very valuable lesson conducting market research with Japanese housewives.
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Tension Is a Brand's Best Friend with Katherine Melchior Ray
On Scope October 9, 2025Katherine Melchior Ray, former VP of marketing and communications at Louis Vuitton and author of Brand Global Adapt Local, broke down her “brand fulcrum,” a strategic framework that transforms innovation and tradition from opposing forces into complementary strengths that supercharge brand marketing.
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Marketing News Quiz for September 13, 2025
Marketing News Quiz September 13, 2025In this week's marketing news quiz: a campaign refresh from a classic candy brand, Ford motors its first branding effort in 15 years, a popular female rapper is named the new spokesperson for WeightWatchers' latest marketing effort, and more.
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Ford Rolls Out New Global Ad Campaign
Marketing News September 10, 2025Ford Motor Co. on Wednesday launched a global advertising campaign, "Ready Set Ford," the automotive company's first branding effort in 15 years. The new campaign coincides with three strategic decisions to modernize and re-energize the Ford brand, including sharpening the focus on customer lifestyles, rather than on advertising nameplates.
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Wild Turkey Pours Its Heart Out for New Ad Campaign
Marketing News September 9, 2025Wild Turkey pays homage to its time-honored bourbon recipe in its latest global campaign, "When You Know It's Right, Don't Change a Damn Thing." Blending film and digital stock footage, historical photos, and artifacts, the campaign honors the brand's commitment to remain the same.
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American Eagle and Travis Kelce Team Up for New Collaboration
Marketing News August 28, 2025American Eagle on Wednesday announced its new collaboration, "American Eagle x Tru Kolors by Travis Kelce," featuring football star Travis Kelce and his line Tru Kolors. Building on the clothing brand's commitment to self-expression, the line includes more than 90 items that unite fashion, sports, and culture.
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Marketing News Quiz for August 23, 2025
Marketing News Quiz August 23, 2025In this week's marketing news quiz: Gap's fall campaign featuring global girl group KATSEYE, new online ad protections for a certain demographic, streaming trends during this year's TV upfront, and more.
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Gap Busts Out (Another) Dance Move for Fall 2025 Campaign
Marketing News August 21, 2025Clothing brand Gap this week announced the launch of its fall 2025 campaign, "Better in Denim," starring global girl group KATSEYE dancing to the early 2000s hit, "Milkshake." The collection brings back the brand's Low Rise denim and Long & Lean jean, which were also popular at the dawn of the new millennium.
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Bud Light Runs a Variety of Ad Plays for the Upcoming NFL Season
Marketing News August 8, 2025Bud Light this week rolled out a new ad, "Parachute," starring longtime partner and NFL Hall of Famer Peyton Manning, that pokes fun at fan devotion. The spot, part of the beer brand's annual campaign for the NFL, will run in both 15- and 30-second formats throughout the NFL season, which kicks off September 4.
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Study: Advertising Supported Nearly One in Five American Jobs in 2024
Marketing News August 5, 2025The advertising industry supported more than 20 percent of total U.S. economic output while providing 29 million Americans jobs last year, according to a new study released on Tuesday. The study comes amid a downward slide in the number of jobs in marketing, advertising, and PR in the last several months.
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Starry's New Ad Campaign Provides Relief From the Dog Days of Summer
Marketing News July 28, 2025With more than half of the country now in the grip of a brutal heat wave, Starry might provide some relief. The PepsiCo soda brand last week announced the launch of its "100 Degrees, 100% Off" ad campaign, offering consumers 100 percent off its Starry lemon-lime soda when temperatures hit 100 degrees anywhere in the U.S.
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