Search Marketing Knowledge Center

10 Tips for Building a Successful Creative Resourcing Model

Leading Edge December 9, 2025

Here are 10 ways to ensure your resourcing model positions your in-house team for real and lasting impact.

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How Delta Dental Built an Award-Winning Creative Team

Event Recaps November 25, 2025

Delta Dental shared how its in-house creative team transformed from a fragmented, low-impact function into a high-performing, award-winning agency. The journey emphasizes strategic clarity, operational rigor, and a culture built for creativity and measurable business impact.

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How ServiceNow Redefines Agency Partnerships

Event Recaps November 23, 2025

ServiceNow’s in-house leader shares how creative teams can scale without sacrificing quality, leveraging operational rigor, AI adoption, and hybrid partnerships to meet rising demands for speed, efficiency, and measurable impact.

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GM’s Evolution from Buyer of Marketing to Maker of Marketing

Event Recaps November 20, 2025

During a session held at a November 13, 2025 meeting of the ANA’s Marketing Operations and Transformation Forum, attendees heard how General Motors undertook the process of in-housing many of its marketing capabilities and the strategic priorities that have guided it in this process from Chief of Staff Lisa Halfman.

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Driving Growth Through Partnership: Terri & Sandy and Freshpet

Event Recaps November 11, 2025

Speakers from Terri & Sandy and Freshpet demonstrated how a 15-year agency-client partnership built Freshpet from a $25 million challenger brand into America's fastest-growing pet food brand.

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GM’s Wake-Up Call: Marketing Can’t Save Misalignment

Event Recaps November 10, 2025

GM shared how it underwent a sweeping transformation built on design and technology. Resilience, innovation, and consumer-centricity sparked a rebirth, making marketing a powerful accelerant for growth across every brand.

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Rebirth Through AI at General Motors

Conference Session Videos November 1, 2025

In this video, GM shared how it underwent a sweeping transformation built on design and technology. Resilience, innovation, and consumer-centricity sparked a rebirth, making marketing a powerful accelerant for growth across every brand.

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Discover Brand Creative Transforms In-House Agency

Event Recaps October 13, 2025

Discover Brand Creative transformed from order-taker to strategic partner by implementing a Play to Win strategy that repositioned the in-house agency through expanded capabilities, improved processes, and cultural change focused on future relevancy.

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Quilted Northern Parodies a Classic Starship Tune to Boost Brand Awareness

In-House Excellence Awards October 6, 2025

The toilet paper brand spoofed “We Built This City,” which, in its hands, became “We Quilt This City.”

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WestJet Highlights AI’s Shortcomings as a Reminder of Real Travel’s Importance

In-House Excellence Awards October 6, 2025

WestJet’s in-house agency Propel created a satirical ad for AI-generated vacation memories, which would supposedly obviate the need for real travel. However, the garish distortions exhibited by these “memories” humorously highlighted how valuable IRL travel remained.

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Mike’s Hard Lemonade Uses Branded Merch to Spark Social Conversation

In-House Excellence Awards October 3, 2025

Mike’s Hard Lemonade launched a social campaign rewarding fans with custom merch and giveaways, boosting engagement and awareness through humor, storytelling, and community participation.

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Experian Visualizes Hidden Subscriptions as Sneaky Figures in “Hidden” Spot

In-House Excellence Awards October 3, 2025

Experian visualized hidden subscriptions as characters in a TV spot, driving awareness and downloads for its cancelation tool through bold creative and memorable storytelling.

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Más: Building Brighter Futures with the Latino Community

In-House Excellence Awards October 2, 2025

Fidelity empowered Latino communities through “Más” — a bilingual campaign blending storytelling, education, and cultural relevance to drive financial engagement and investment.

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BMO Sets New Standard for Conference ROI

In-House Excellence Awards September 29, 2025

BMO redefined corporate access through a custom-built web app, enabling transparent, efficient meeting scheduling and empowering investors with real-time data and control at its flagship global investment conference.

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Experian Fumbles Expectations with Travis Kelce

In-House Excellence Awards September 29, 2025

Experian’s in-house team created a surprising campaign to launch its credit-building debit card, using Travis Kelce and playful storytelling to disrupt expectations and drive consumer engagement.

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Legendary Art Meets Margaritas: How Cayman Jack Drove Two Million Impressions and 31 Percent Sales Growth With LA Murals

In-House Excellence Awards September 26, 2025

Mark Anthony Brands' in-house agency Green Street Studios created the Cayman Jack Legendary Artists Influencer Program, partnering with local Los Angeles artists Luke Pelletier and Kelly Malka to create two murals and collectible patches that generated nearly two million impressions, drove 31 percent sales growth, and achieved a 32.9 percent increase in social engagement.

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Care for Care Providers: How CareCredit's LinkedIn Campaign Humanized B2B Healthcare Marketing With a 270 Percent Engagement Boost

In-House Excellence Awards September 26, 2025

Synchrony's in-house team created the "Care for Care Providers" LinkedIn campaign that humanized CareCredit's B2B approach by addressing healthcare providers' day-to-day challenges with empathetic content.

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Hilti’s B2B Push Redefines Brand Loyalty on the Job Site

In-House Excellence Awards September 25, 2025

Hilti’s B2B campaign celebrated construction professionals through an experiential, multi-channel approach. Focused on emotional connection and authenticity, it positioned Hilti as a trusted partner and drove strong engagement across North America.

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Deloitte Today: How an In-House Team Built a Mobile News Platform That Earned 95 Percent Employee Satisfaction

In-House Excellence Awards September 25, 2025

Deloitte's in-house team developed Deloitte Today, an integrated mobile-optimized news platform and app that replaced the company's legacy internal news system, achieving 95 percent employee satisfaction and driving 29 percent more time spent and 21 percent more page views compared to the previous intranet.

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