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Search returned: 193 document(s).
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IKEA’s New Site Celebrates Hispanic Language Diversity
Multicultural and Inclusive Marketing Awards November 21, 2025IKEA launched a culturally fluent Spanish-language website and campaign celebrating linguistic diversity among Hispanic families, driving engagement and sales through relatable storytelling, search strategy, and inclusive digital experiences.
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Toyota’s NFL Collaboration Celebrates Latino Identity and Legacy
Multicultural and Inclusive Marketing Awards November 18, 2025Toyota’s “Lost Names” campaign celebrated Latino heritage through NFL jersey storytelling, driving cultural impact and elevating brand connection among Hispanic fans.
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NBCUniversal’s Plan to Engage Hispanic Fans for the 2026 World Cup
Event Recaps November 17, 2025A panel of experts from NBCUniversal and Telemundo discussed their plans for maximizing engagement among Hispanics during the 2026 FIFA World Cup, sharing some of the data that is driving their thinking.
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Curating the Narrative | How Hispanic Viewers Are Taking Control of Their Media Experience
Webinar Rewinds November 12, 2025In this webinar, Nielsen’s Hispanic market expert, Stacie DeArmas, spoke to the untold narrative of how Hispanic consumers are creating digital experiences, influencing algorithms, and championing cultural phenomena that brands can leverage for meaningful engagement.
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How Chispa Used Live Theatre to Challenge Hispanic Romance Tropes
Multicultural and Inclusive Marketing Awards November 12, 2025Chispa’s “Amor with No BS” campaign used live theater to challenge stereotypes about Hispanic romance. By reimagining iconic love stories through a gen Z Latino lens, it celebrated authenticity and sparked cultural conversations that drove app growth and media impact.
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How the MLB Connected with Latino Fans
Multicultural and Inclusive Marketing Awards November 11, 2025Major League Baseball’s "El Béisbol Es Otra Cosa" campaign redefined how the league connects with U.S. Latine audiences by positioning baseball as a vibrant cultural experience rather than just a sport. Through bilingual storytelling, Spanglish humor, and immersive activations, the campaign celebrated Latine rituals, players, and fandom with authenticity and emotional depth.
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Diving into the Details of Inclusive Marketing at P&G
Conference Session Videos November 10, 2025In this video, speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.
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Unlocking Hispanic Fandom, Community, and Storytelling Around FIFA World Cup 26
Conference Session Videos November 10, 2025In this video, a panel of experts from NBCUniversal and Telemundo discussed their plans for maximizing engagement among Hispanics during the 2026 FIFA World Cup, sharing some of the data that is driving their thinking.
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How Kraft Leveraged This Influencer to Appeal to Gen Z Hispanics
Multicultural and Inclusive Marketing Awards November 10, 2025Dorm-Buela was a culturally resonant campaign by Kraft Mac & Cheese aimed at reconnecting with Latine Gen Z students through creator-led, mobile-first storytelling. By partnering with TikTok creator Ana Regalado and placing her in a branded dorm at Florida International University, the campaign delivered emotionally authentic content that blended humor, food, and cultural connection.
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How P&G Drives Growth with Multicultural Insights
Event Soundbites November 6, 2025P&G is driving brand growth with integrated marketing that has multicultural insights at its core.
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Why Hispanic Consumers Must Be at the Center of Brand Strategy
Leading Edge November 5, 2025As the latest Hispanic Market Report from Claritas makes clear, the data does not lie: Hispanic consumers aren’t just reshaping pop culture, they’re redefining the U.S. economy. With nearly 70 million Hispanics estimated by 2026 and accounting for 80 percent of total U.S. population growth, this community is the engine of demographic and commercial momentum. Their buying power now exceeds the GDP of Canada, and their influence extends across media, technology, finance, and retail.
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Pringles Celebrates Hispanic Identity with Culturally Resonant Campaign
Multicultural and Inclusive Marketing Awards November 3, 2025Pringles’ “Salva la Ñ” campaign was a culturally resonant out-of-home and digital campaign that celebrated Hispanic identity, driving strong engagement and media impact across platforms.
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AARP Promotes Brain Health Among Those 50 and Older
Multicultural and Inclusive Marketing Awards October 29, 2025The campaign targeted African Americans and Latinos with tactics that included tailored influencer marketing.
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How Dove Took a Stand for Hispanic Girls in Sports
Multicultural and Inclusive Marketing Awards October 28, 2025Dove strove to decrease the rate at which Hispanic girls dropped out of sports due to low body confidence.
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P&G and the community: Building Culturally Intelligent Brands
Event Recaps October 22, 2025Speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.
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Más: Building Brighter Futures with the Latino Community
In-House Excellence Awards October 2, 2025Fidelity empowered Latino communities through “Más” — a bilingual campaign blending storytelling, education, and cultural relevance to drive financial engagement and investment.
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Marketing Touchdown: How the NFL Grew Latino Fandom Through Inclusive Storytelling
Webinar Rewinds September 29, 2025In this webinar, get an in-depth look at Por La Cultura, award-winner campaign from the NFL in partnership with Chemistry Cultura. This campaign was designed to grow the NFL’s Latino fanbase by authentically highlighting the cultural impact of the Hispanic community both on and off the field.
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Marketing to Hispanics
ASK Answers September 25, 2025How can my brand effectively market to Hispanics?
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Modelo Celebrates Its Centennial
Marketing News September 18, 2025Modelo is celebrating its 100th anniversary with a valentine to the Hispanic community, which has played a key role in the beer brand's success since launching in Tacuba, Mexico, in 1925. "Thank You for 100 Years of Modelo" features several activations across markets in which Modelo has cultural roots and large fan bases.
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MPL Meets Hispanic Consumers Where They Are
Smarties Awards August 13, 2025Mobile Premier League (MPL) leveraged data analytics to identify Hispanic Americans as its most engaged user segment and developed a culturally relevant programmatic campaign targeting the top five states with the highest Hispanic populations.
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