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  • Five Ways B2B Marketers Can Finally Unlock the Power of Their Data

     POVs   December 17, 2025  

    Recent research shows that B2B brands are lagging behind their B2C counterparts when it comes to leveraging data, significantly hurting their bottom-line success. These five key strategies will ensure your B2B brand is not one of them.

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  • How to Cultivate an Engaging and High-Performing Work Culture

     Leading Edge   December 15, 2025  

    All companies want to foster a culture of high performance, engagement, innovation, and productivity. Accomplishing this, of course, is easier said than done – especially in a rapidly evolving world where needs and wants change as culture changes – and as technology alters how we work and interact.

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  • From Chaos to Cohesion: Labcorp’s Roadmap for Scalable Alignment

     Event Recaps   December 15, 2025  

    Labcorp leveraged brand strategy principles to align marketing and sales, creating a field activation model that improved sales readiness, accelerated growth, and delivered consistent messaging across complex B2B environments.

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  • 10 Tips for Building a Successful Creative Resourcing Model

    Leading Edge   December 9, 2025  

    Here are 10 ways to ensure your resourcing model positions your in-house team for real and lasting impact.

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  • B2B Sales and Marketing Alignment

     ASK Answers   December 4, 2025  

    How can I align my marketing and sales departments to improve leads and revenue?

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  • AWS, UpperRight, and Gradial Discuss Using Agentic Platforms for Content Supply Chains

     Event Recaps   December 2, 2025  

    During a session at a November 2025 ANA One-Day conference, UpperRight, AWS, and Gradial discussed uses of agentic platforms within the content supply chain.

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  • 10 Hard Truths Every CMO Must Confront to Lead Fearlessly

     Knowledge Partners   December 2, 2025  

    Agency Mania discusses hard truths every CMO must confront to lead fearlessly and turn partnership into performance.

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  • Three Traits of Effective Modern Leadership

     POVs   December 1, 2025  

    Modern leadership is changing and if those in charge at your organization don’t get on board, your business will almost definitely be left behind.

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  • How Delta Dental Built an Award-Winning Creative Team

     Event Recaps   November 25, 2025  

    Delta Dental shared how its in-house creative team transformed from a fragmented, low-impact function into a high-performing, award-winning agency. The journey emphasizes strategic clarity, operational rigor, and a culture built for creativity and measurable business impact.

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  • You Need to Know These MarTech Red Flags | On Scope

     Podcast Clips   November 22, 2025  

    Danilo Tauro, a senior advisor at McKinsey & Co. and managing partner at VC firm CartographAI, shared what he believes are the biggest red flags marketers need to look out for when evaluating potential tech tools or platforms.

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  • Two Questions You Need to Ask About MarTech Solutions | On Scope

     Podcast Clips   November 22, 2025  

    Whether you’re reviewing a new tech tool or a new platform, there are two questions you always need to ask your potential partner. Find out what they are with this clip from tech expert and venture capitalist Danilo Tauro.

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  • Three Ways You Can Be a Better Partner to Tech Partners | On Scope

     Podcast Clips   November 22, 2025  

    From hard skills to soft, Danilo Tauro, a senior advisor at McKinsey & Co. and a managing partner at VC firm CartographAI, gave his advice for how marketers can be a better partner to their tech solution providers, sharing three tips you need to know.

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  • The Hidden Growth Opportunities in Aligning Creative and Media Teams

     Leading Edge   November 20, 2025  

    Many organizations are not prioritizing creative measurement while modernizing. Throwing in influencers, retail media, and generative AI only amplifies the risk as content volume continues its exponential growth, turning a fast-moving process into an increasingly high-stakes gamble.

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  • Harnessing Constraints to Prioritize for Impact

     Event Recaps   November 20, 2025  

    At the ANA Mastering Portrayal & Performance: Frameworks for Accelerating Growth meeting, Kate Roberts, senior director of strategic accounts and managed solutions at Cella, guided marketers through the process of focusing on activities that directly contribute to business impact using proven channels and partnering cross-functionally with teams for sharp-focus execution.

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  • Spotting Red Flags in MarTech with Danilo Tauro

     On Scope   November 20, 2025  

    Danilo Tauro, a marketing veteran and bonafide tech expert, shares his best tips for how marketers can spot both red and green flags when assessing MarTech solutions, including his five questions every marketer needs to ask when evaluating a new tool or platform.

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  • Most CMOs Expect AI to Change Their Role in the Next Two Years

     Marketing News   November 19, 2025  

    Buckle up. Sixty-five percent of CMOs believe advances in artificial intelligence will dramatically transform their role within the next two years, according to a survey released on Monday by marketing research company Gartner. Brand identity will need significant changes to keep up.

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  • Beyond the Funnel: Turning Handoffs into Brand-Building Moments

     Webinar Rewinds   November 19, 2025  

    Creating consistent, branded customer experiences requires smarter collaboration, clearer handoffs, and a shared commitment to customer outcomes. In this webinar, Mower and Knauf explored how marketers can shape the post-purchase experience by turning onboarding, customer service, and contract milestones into brand-building moments.

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  • Unlock More Value: A Sneak Peek at 2026 Membership Benefits

     Webinar Rewinds   November 11, 2025  

    2026 is coming fast. Are you ready to unlock more value? In this quick 30-minute webinar, Luke Ruckel with the ANA covered how to log in, plug in, and check in — plus some best practices to fuel your growth as a marketer in today’s changing world.

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  • Three Ways to Enhance Your Internal Marketing Efforts

     POVs   November 11, 2025  

    Internal marketing is one of the most underutilized and overpowered ways to rally the entire company around your team’s efforts. Make sure you’re making the most of this critical tool with these three tips.

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  • Amplifying Women at Work, Home, and Beyond

     Event Recaps   November 10, 2025  

    Terrell Maclin, managing partner at iMeLife Marketing Agency, discussed how to inspire bold action that fuels education, leadership, and economic freedom for women everywhere.

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