Search Marketing Knowledge Center

Everyone Says Retail Media Has Peaked. Here's Why They're Wrong.

Leading Edge December 2, 2025

Jonathan Hopkins, co-founder of Sonder, discusses the importance of retail media networks.

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How Northwell Health Rebuilt Its Tech Stack

Conference Session Videos November 19, 2025

In this video, Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.

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How Privacy-Enhancing Technologies (PETs) Are Being Used in the Digital Ecosystem

Event Soundbites November 15, 2025

Marketers are deploying Privacy-Enhancing Technologies (PETs) to maximize insights while minimizing data use.

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Northwell Health’s Blueprint for Martech Independence

Event Recaps October 16, 2025

Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.

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Everything You Need to Know About Data Privacy Regulation in the U.S.

Event Recaps September 23, 2025

Christopher Oswald, group EVP and head of law, ethics, and government relations at ANA, provided a brief update of what is happening on the data privacy regulation front on both the federal and state level in the U.S.

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Mastercard: How Agentic AI Is Redefining the Landscape

Event Recaps September 8, 2025

Mastercard explored how marketers can rethink their role in the evolving landscape of data and AI governance, highlighting the importance of trust, collaboration, and values-driven innovation.

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Scaling Personalization through First-Party Data

Conference Session Videos September 7, 2025

As personalization grows more complex in a privacy-first world, Lowe’s is doubling down on its loyalty ecosystem strategy to capture and use first-party data to drive both scale and speed. Amanda Bailey offered a practical look at how the retailer is differentiating its value proposition and experience to stay ahead of shifting customer expectations and data regulations.

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How to Plan for Evolving Data Privacy Legislation

Conference Session Videos September 5, 2025

In this video, Christopher Oswald, group EVP and head of law, ethics, and government relations at ANA, provided a brief update of what is happening on the data privacy regulation front on both the federal and state level in the U.S.

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Aquila Helps Advertisers Take the Lead on Cross-Platform Clarity

Conference Session Videos September 5, 2025

In this video, Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.

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How the NFL Is Getting a 360-Degree View of Its Fans with Chi Ogbuehi

On Scope September 4, 2025

Chi Ogbuehi, VP of marketing technology and consumer products at NFL, provided an in-depth overview of how she and her team onboarded all 32 NFL clubs onto a single MarTech solution, an effort that enabled deeper fan engagement and won the league the 2025 ANA Martech Award for Innovative Team of The Year.

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Aquila’s Measurement Revolution: Advertisers Take the Lead on Cross-Platform Clarity

Event Recaps September 3, 2025

Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.

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A Conversation with Data Axle Nonprofit’s Richard Geiger

Pulse August 28, 2025

Richard Geiger, SVP of strategy and innovation at Data Axle Nonprofit, has deep experience with data, data collection and analysis, as well as using data to solve problems and tell stories. The ANA Nonprofit Federation spoke with Geiger, a member of the Federation's Advisory Council and mentor, about his path from urban planner to fundraising maestro, Data Axle Nonprofit's work for "big missions," navigating patchwork data privacy laws, and how they are steering their clients through very challenging headwinds.

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Vivid Seats Uses Data Clean Rooms for Privacy-Compliant Incrementality Testing

Event Recaps August 28, 2025

During a session at an August 2025 ANA one-day conference, Vivid Seats discussed using data clean rooms to enable privacy-compliant incrementality testing and measurement.

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Where Legal Definitions of "Sensitive Data" Are Trending

Money Slides August 27, 2025

Agility Lab Consulting charts the changes that statutory definitions of “sensitive data” have undergone in the last several years.

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Editor Highlights: The Latest on Creative, Data, and Privacy

Pulse August 22, 2025

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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Redefining the Four Ps of Marketing: A Data-Driven Framework for the Digital Age

Knowledge Partners August 19, 2025

Marketing solutions provider Verisk proposes a new four Ps for marketers: personalization, propensity, privacy, and profitability.

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Google Provides Internet Safety Literacy for Seniors

Smarties Awards August 4, 2025

Google's Senior Online Safety platform extended the brand's digital literacy efforts to address the overlooked segment of senior citizens in Vietnam, who faced daily cyber risks without adequate education.

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Northwestern Study Finds Enthusiasm, Gaps in Gen AI Use

Event Recaps July 24, 2025

Northwestern University explored the integration of generative AI within marketing teams, drawing upon empirical research, including surveys, interviews, and case studies conducted within its research center.

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In the Age of AI, Ethical Data Is a Brand’s Most Valuable Currency

Leading Edge July 15, 2025

Mari Docter, SVP data and innovation at Novus, argues that brands that can prioritize consumer privacy advocacy and act transparently will have a clear advantage over their competitors.

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