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  • Holiday Spending Up — In This Economy? | On Scope

     Podcast Clips   November 4, 2025  

    On Scope host Mike Berberich and show producer Ryan Dinger discuss an Adobe forecast that shows 2025 holiday spending will be up a 5.3 percent over 2024, sharing thoughts about how marketers might take advantage of this apparent spending windfall.

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  • Kantar's Formula for Building Strength in Uncertain Times

     Conference Session Videos   October 5, 2025  

    In this video, Kantar shared insights from its Blueprint for Brand Growth, highlighting three growth accelerators and three behaviors that strong brands have in common and which activities make the biggest difference.

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  • Advertising Calendar and Budget Template 2026

     Tools   October 2, 2025  

    Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

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  • Content Marketing Editorial Calendar 2026

     Tools   October 2, 2025  

    Use this calendar template to keep track of your content marketing and distribution efforts.

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  • Editorial Calendar Template 2026

     Tools   October 2, 2025  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Marketing Calendar Template 2026

     Tools   October 2, 2025  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Project Management Portfolio 2026

     Tools   October 2, 2025  

    Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.

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  • ABM Account Plan Canvas 2026

     Tools   October 2, 2025  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Kantar Reveals the Formula: How Brands Build Strength in Uncertain Times

     Event Recaps   September 22, 2025  

    Kantar shared insights from its Blueprint for Brand Growth, highlighting three growth accelerators and three behaviors that strong brands have in common and which activities make the biggest difference.

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  • How Brands Should Navigate Recession Anxiety on Social Media

     Leading Edge   June 19, 2025  

    Learn tips for how to resonate with consumers’ economic anxiety on social media from Paul Greenwood, Global Head of Research and Insight at We Are Social.

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  • Ad Industry Sheds Jobs for the Fifth Straight Month

     Marketing News   May 5, 2025  

    In an ongoing and ominous trend for the marketing industry, U.S. employment in advertising, PR, and related services fell by 900 jobs in April, dropping for the fifth month in a row.

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  • Report: U.S. Digital Ad Spend Hit $259 Billion in 2024, a New Record

     Marketing News   April 18, 2025  

    Revenue for the digital advertising industry reached $259 billion in 2024, a 15 percent year-over-year increase from 2023, according to a new report from the Interactive Advertising Bureau and PwC. The U.S. presidential election cycle and the Summer Olympics in Paris helped fuel the boost in spending.

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  • New Tariffs Stir Economic Uncertainty

     Marketing News   April 3, 2025  

    New tariffs, announced Wednesday on what President Trump pegged Liberation Day, include a baseline duty of 10 percent on imports from all countries and larger so-called "reciprocal tariffs." A 20 percent broad tariff would cost the average consumer $3,400 to $4,200 a year, according to the Yale Budget Lab, as people start to tighten their belts and brace for higher costs on imported goods.

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  • Going Dark: The Consequences of Pausing Ad Spend

     ASK Answers   April 3, 2025  

    What happens if I pause or stop my ad spending due to extraordinary times?

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  • Marketing News Quiz for March 22, 2025

     Marketing News Quiz   March 22, 2025  

    In this week's marketing news quiz: Pedro Pascal shakes it, CMO tenure is up, PepsiCo takes a gut check, an athletic brand gets wild, and more.

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  • Puma Pivots In New Ad Campaign Celebrating Self-Expression

     Marketing News   March 21, 2025  

    Puma's new brand campaign, "Go Wild," emphasizes a message of self-expression through sport and celebrates amateur and professional athletes alike. The global ad campaign, the athletic apparel company's biggest ever, runs through 2026.

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  • Analyst: Uncertainty in the Economy Expected to Hamper Advertising Growth

     Marketing News   March 20, 2025  

    Advertising growth is now expected to slow down due to rising uncertainty about the economy and tariffs, according to one of the ad industry's top analysts. Brian Wieser, CEO and principal of Madison and Wall, wrote earlier this week that he expects ad revenue to grow 3.6 percent in 2025 — excluding political advertising — down from 4.5 percent that he predicted in December 2024.

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  • Marketing Planning Amid Uncertainty

    ASK Answers   March 18, 2025  

    How can marketers plan for uncertainty?

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  • Marketing News Quiz for February 22, 2025

     Marketing News Quiz   February 22, 2025  

    In this week's marketing news quiz: Nike cozies up to a Kardashian, Walmart's quarterly earnings come in, a Gallup poll on the size of the LGBTQ+ population, and more.

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  • How to Cut the Marketing Jargon and Communicate Like a Person

     POVs   February 4, 2025  

    Matthew Schwartz shares a few tips for how marketers can banish nonsense phrases and silly metaphors and return to a world where professionals speak like they're — well — a person.

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