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Why Are Brands Repeating Past Programmatic Mistakes with AI | On Scope
Podcast Clips December 14, 2025Caitlin Blewett, CMO at Genpact, shares her thoughts on why many marketing leaders, who witnessed firsthand the perils of jumping too far too fast during the programmatic boom, are now doing the same exact thing with AI implementation.
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How to Convince Leadership to Pump the Brakes on AI Adoption | On Scope
Podcast Clips December 14, 2025On the On Scope podcast, Caitlin Blewett, CMO at Genpact, gives some tips for how marketers might convince leaders of the need to slow down a bit with AI adoption and implementation, pulling from her own experiences working in an environment that prioritizes speed to market.
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10 Hard Truths Every CMO Must Confront to Lead Fearlessly
Knowledge Partners December 2, 2025Agency Mania discusses hard truths every CMO must confront to lead fearlessly and turn partnership into performance.
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The New CFO Mandate for Marketers
Partner Content November 4, 2025Agencies can't control inflation, interest rates, or client budget cuts. But they can control how well they manage spending and the cash available to invest in the business. Agencies that continue to rely on manual accounts payable processes will struggle with visibility, inefficiency, and profitability.
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The Future of Synthetic Research Is Bright | On Scope
Podcast Clips November 4, 2025From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.
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CMOs Must Lead Marketing System Transformation in the Age of AI
Event Soundbites October 24, 2025In the age of AI, CMOs need to step up to become the lead architects of marketing system transformation.
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Speaking the CFO’s Language to Communicate Brand Value
Conference Session Videos October 5, 2025In this video, Alfred DuPuy, valuation and strategy director at Brand Finance, and Laurence Newell, managing director at Brand Finance Americas, discussed how to bridge the gap between marketing and finance, giving brand leaders the tools to communicate the value of brand in terms CFOs understand.
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What If CFOs Were Treated Like CMOs?
Leading Edge October 2, 2025Erin McCallion, CMO at Perion, discusses the CFO role.
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Is the Identity Stack Broken?
Leading Edge September 30, 2025Ben Cicchetti, SVP of Marketing & Communications at InfoSum, discusses the identity stack and how to move forward.
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Challenger Marketing Is a Behavior, Not a Budget | On Scope
Podcast Clips September 29, 2025Soyoung Kang, president of eos, explains why challenger marketing is a behavior, not a budget, and it’s a mindset she intends to keep despite the brand’s new spot atop the market.
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How eos Built a Nimble Culture | On Scope
Podcast Clips September 29, 2025Soyoung Kang, president of eos, shares her best advice for building a culture and corporate structure that allows for marketing activations to rapidly go from ideation to execution, improving business results along the way.
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CFOs and B2B Marketers Are Aligned on Growth, But Not on Brand
Pulse September 26, 2025The 2025 Brand-to-Demand Maturity Study conducted by ANA B2B and Stein highlights key obstacles: siloed teams, outdated technology, and fragmented measurement.
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How eos Continues to Challenge from the Top with Soyoung Kang
On Scope September 25, 2025Soyoung Kang, president of eos, joined the show to discuss how bold creativity, authentic community engagement, and rapid campaign execution has transformed her brand from challenger to market leader and why the fearless approach to marketing won’t be changing any time soon.
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How CMOs Can Survive the C-Suite Hunger Games
POVs July 27, 2025The modern C-suite looks less like a leadership team and more like separate factions going to war. It’s a battle for budget and resources and if the CMO and other marketers don’t adapt, they’re likely to get left behind.
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The Difference Between an Observation and an Insight | On Scope
Podcast Clips July 23, 2025Marketers often seem to mistake a data observation for an insight. Luckily, Stephani Estes, chief media officer at Goodway Group, shared the perfect definition of what a true insight is during an appearance On Scope.
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Why Playing It Safe Is the Real Risk | On Scope
Podcast Clips July 23, 2025Many marketers seem to understand the risks of playing it safe. The C-suite on the other hand, not so much. But those executives can learn, especially when marketers follow these internal communication tips from Goodway Group’s Stephani Estes.
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What Relay Races Teach Us About Busting Silos | On Scope
Podcast Clips July 23, 2025Using a couple clever metaphors, Goodway Group’s Stephani Estes shared her thoughts on how marketers can break down silos and effectively communicate with stakeholders across all parts of the organization.
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What Marketers Misunderstand About Data | On Scope
Podcast Clips July 23, 2025With an extensive history working in data analysis, Goodway Group’s Stephani Estes has found that most marketers seem to get the same thing wrong when it comes to data and how they approach it. She shared what that is during an appearance on the On Scope podcast.
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You Don’t Know What an Insight Is with Stephani Estes
On Scope July 17, 2025Stephani Estes, chief media officer at Goodway Group, joined the On Scope podcast to shed light on how marketers can move away from wasteful measurement efforts, discuss what true insight looks like, provide tips for how marketers can better communicate across the organization, and more.
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CMOs and the Bottom Line: How CMOs Can Strengthen Their Boardroom Influence
Leading Edge July 14, 2025By adjusting the way they frame their business contributions, CMOs can enhance their sway in the C-suite.
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