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ANA Ethics in Action: Year in Review and What’s Next in 2026
Leading Edge December 8, 2025It’s been quite a year for marketing as AI and shifting politics have been disrupting old traditions. This year, our Ethics Policy Committee tackled some of the most pressing issues shaping marketing today. From AI ethics to building consumer trust, here’s what dominated our conversations.
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SMBs See Higher ROI with Multichannel Strategies
Leading Edge November 19, 2025Taradel’s 2025 Small Business Marketing Survey reveals small businesses are embracing multichannel strategies, integrating digital and direct mail, increasing ad spend, and using DIY tools to drive growth.
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Eight Tips for Email Marketers from the Co-Chairs of the ANA’s Email Excellence Center
Event Recaps November 19, 2025During an “Ask Me Anything” session held at a November 5, 2025 meeting of the ANA’s EEC Committee, attendees received pointers on their craft from Jose Cebrian, senior partner, CRM and loyalty at Merkle; Kelly Haggard, VP, channel optimization and innovation at Synchrony; and Scott Cohen, CEO at InboxArmy.
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Study: AI Integration Surges Among SMBs, Email Regains Importance
Leading Edge November 12, 2025Seventy-two percent of new SMB owners plan to adopt AI in 2025, Constant Contact reports. Despite heavy reliance on social media, email marketing is regaining traction for ROI, retention, and conversions.
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Fall Cleanup — Get Your Automated Emails Ready
Webinar Rewinds November 7, 2025The holiday season is coming fast. Are your automated emails ready to keep up? This webinar helps you refresh your strategy, sharpen your messaging, and make the most of the data and tools you already have.
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Using AI to Scale Personalization with a Human-Centric Approach
Webinar Rewinds November 7, 2025As AI tools become more accessible, marketers are asking how to scale content without losing the human touch. In this webinar, learn how organizations — from small businesses to mission-driven nonprofits — are using AI to create more intentional, relevant, and human-centered customer experiences.
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Here’s How You Shouldn’t Use AI in Email | On Scope
Podcast Clips October 26, 2025Scott Cohen, CEO at InboxArmy, shared his thoughts on how AI should and — more importantly — shouldn’t be deployed within your email marketing strategy.
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Email’s Efficacy Won’t Slow Down with Gen Z | On Scope
Podcast Clips October 26, 2025Scott Cohen, CEO at InboxArmy, explains why email isn’t going anywhere anytime soon, outlining all the reasons why it will still be an effective marketing channel, even as gen Z and gen Alpha come of age.
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How Is It Possible That Marketers Still Overlook Email?
On Scope October 16, 2025Scott Cohen, CEO at InboxArmy, joins the On Scope podcast to discuss why email continues to be overlooked, despite being the most powerful channel in marketing. He covered underutilized approaches to email marketing, AI’s role in the channel, and why email will continue to dominate — even with gen Z and gen Alpha.
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Inbox Integrity: Your 5-Step Guide to Ethical Email Campaigns
Leading Edge October 14, 2025Do you worry your email campaign will be considered spam before it is opened? Besides best marketing practices, it is key to consider ethical email practices. This alert outlines key ethical considerations for email marketing – whether you're leveraging AI-driven personalization or using traditional methods.
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Editor Highlights: The Latest on Email, CTV, and Data Clean Rooms
Leading Edge September 19, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Leading Edge highlights content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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ROI by Media Channel, 2025
Money Slides September 2, 2025The ANA shares findings from its “Impact Pulse” report that quantify the average ROI of various marketing channels, including direct mail, email, paid search, social media, and digital display advertising.
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Three Email Marketing Experts Share Personal Wins and Losses Using AI
Event Recaps August 29, 2025A panel of marketing experts shared both their good and their bad experiences working with AI in email. They covered the ways in which AI has enhanced and optimized workflows, specific examples of how the technology has failed them, and how they approach training models.
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Amazon miniTV Sends Personalized AI Messages to Tax Filers
Smarties Awards August 28, 2025Amazon miniTV sent personalized messages to tax filers in India using an AI version of its TV series’ actress.
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How Sonos Uses AI to Transform Email Creative, Speed Production, and Cut Costs
Webinar Rewinds August 28, 2025In this webinar, dive into the real-world case study of how Sonos accelerated campaign production, cut creative costs, and empowered marketers — without design or coding experience — to build fully branded, production-ready emails in minutes.
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Receptiveness to Receiving Promotions by Age Group: Email Versus Physical Mail
Money Slides August 26, 2025The USPS shares survey data that illuminates the relative preference that each age group expresses for receiving promotions by physical mail over receiving emails.
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These Tips from Omnisend Will Supercharge Your Automated Messaging Efforts
Event Recaps August 6, 2025Omisend’s Greg Zakowics shared some data on how automated email and SMS communications are significantly outperforming standard campaigns and provided some tips for how marketers can maximize their own efforts with these tactics.
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Aubrey Miller-Schmidt from Main Street America Insurance Shares AI Email Tips
Event Recaps July 29, 2025Aubrey Miller-Schmidt, a seasoned email marketer, shared a candid and practical perspective on using AI to write marketing emails.
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Synchronicity, Blueprint Inc., Audience Point, and ETS on Reclaiming the Value of Email
Event Recaps July 14, 2025In a panel led by Synchronicity Marketing’s Karen Talavera, experts from Marigold, Blueprint.Inc, AudiencePoint, and ETS tackled the complexities of email deliverability, engagement, and attribution — and how marketers can regain control over these critical channels.
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Guardian Taps Employees’ Kids to Promote Oral Health
B2 Awards July 7, 2025Guardian launched an engaging, cross-channel campaign using kid-created art, a custom coloring book, and pediatric dental partnerships to spotlight the link between children’s oral health and family well-being, while addressing declining dependent enrollment in dental plans.
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