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Search returned: 266 document(s).
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Why Are Brands Repeating Past Programmatic Mistakes with AI | On Scope
Podcast Clips December 14, 2025Caitlin Blewett, CMO at Genpact, shares her thoughts on why many marketing leaders, who witnessed firsthand the perils of jumping too far too fast during the programmatic boom, are now doing the same exact thing with AI implementation.
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How to Maintain Brand Differentiation When Using AI | On Scope
Podcast Clips December 14, 2025We’ve all heard of the “sea of sameness” that is expected to flourish with AI implementation. Caitlin Blewett, CMO at Genpact, shares her thoughts on how marketers might avoid falling into this trap, discussing the ways in which humans can continue to have a critical role in marketing practices, even with AI adoption.
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How to Convince Leadership to Pump the Brakes on AI Adoption | On Scope
Podcast Clips December 14, 2025On the On Scope podcast, Caitlin Blewett, CMO at Genpact, gives some tips for how marketers might convince leaders of the need to slow down a bit with AI adoption and implementation, pulling from her own experiences working in an environment that prioritizes speed to market.
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Are These Brand-Celebrity Pairings a Match Made in Heaven? | On Scope
Podcast Clips December 14, 2025In what might become a regular game on the On Scope podcast, host Mike Berberich and show producer Ryan Dinger discuss which brands should consider partnering with celebrities like Tyler The Creator, Sabrina Carpenter, and Tracy Morgan.
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These Brand Misconceptions Are Killing Your Bottom Line | On Scope
Podcast Clips December 12, 2025Brand Finance’s Alfred DuPuy shares the popular misconceptions about brand value that are eating into your profit margin.
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Don’t Wait for Mergers or Acquisitions to Calculate Your Brand Value | On Scope
Podcast Clips December 9, 2025Brand Finance’s Alfred DuPuy explains why proactively calculating your brand’s value can be a boon for marketers looking to gain more respect from the C-suite and the rest of the organization and provides some insight into how you can do so.
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The Most Valuable Brands All Have These Things in Common | On Scope
Podcast Clips December 9, 2025During an appearance on the On Scope podcast, Brand Finance’s Alfred DuPuy shares the two qualities every single valuable brand on earth seems to have in common.
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You Need to Know These MarTech Red Flags | On Scope
Podcast Clips November 22, 2025Danilo Tauro, a senior advisor at McKinsey & Co. and managing partner at VC firm CartographAI, shared what he believes are the biggest red flags marketers need to look out for when evaluating potential tech tools or platforms.
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Two Questions You Need to Ask About MarTech Solutions | On Scope
Podcast Clips November 22, 2025Whether you’re reviewing a new tech tool or a new platform, there are two questions you always need to ask your potential partner. Find out what they are with this clip from tech expert and venture capitalist Danilo Tauro.
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Three Ways You Can Be a Better Partner to Tech Partners | On Scope
Podcast Clips November 22, 2025From hard skills to soft, Danilo Tauro, a senior advisor at McKinsey & Co. and a managing partner at VC firm CartographAI, gave his advice for how marketers can be a better partner to their tech solution providers, sharing three tips you need to know.
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Only 5 Percent of Marketers Have Seen Significant Gains with AI | On Scope
Podcast Clips November 22, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss new Gartner research that indicates only 5 percent of marketers are realizing significant gains on business outcomes with their generative AI efforts, speculating that the technology’s promise of complete industry overhaul might be a tad overblown.
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Attribution Is Broken — Here’s How to Fix It | On Scope
Podcast Clips November 18, 2025Paul Boruta, founder and CEO at Slingwave, explains why attribution is not working for marketers and shares his thoughts about how to chart a new course, including leaning into what he refers to as the “three pillars of incrementality.”
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How to Design Marketing Experiments That Yield Actionable Results | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his best tips for designing marketing experiments that yield datapoints that your team can actually act on.
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Does Your Brand Need a Podcast? | On Scope
Podcast Clips November 18, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss a blockbuster podcast partnership between Spotify and Netflix, speculating on what the new deal means for brands partnering with content creators and debating whether this news means every brand needs to be in the podcast space or not.
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Knowing the Difference Between Interesting Data and Useful Data | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his tip for how to tell the difference between an interesting datapoint and a datapoint that is meaningful to driving business outcomes.
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How the Ad Council’s Anti-Gun Violence Campaign Took Shape | On Scope
Podcast Clips November 5, 2025From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.
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84 Percent of Purchases Come from Consumers Primed to Buy | On Scope
Podcast Clips November 5, 2025With WPP Media research showing that 84 percent of purchases are made by people already biased toward a brand, On Scope host Mike Berberich and show producer Ryan Dinger challenge assumptions about the effectiveness of performance marketing.
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How to Identify Social Issues Your Brand Can Champion | On Scope
Podcast Clips November 5, 2025Using lessons learned during the development of her organization’s “Agree to Agree” campaign, The Ad Council’s Ro Patrick shares her advice for how brands might approach identifying social issues they can take a stand on without getting caught in the tense political fray.
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Holiday Spending Up — In This Economy? | On Scope
Podcast Clips November 4, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss an Adobe forecast that shows 2025 holiday spending will be up a 5.3 percent over 2024, sharing thoughts about how marketers might take advantage of this apparent spending windfall.
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The Future of Synthetic Research Is Bright | On Scope
Podcast Clips November 4, 2025From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.
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