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Tips for a Successful B2B Influencer Brand Trip
Event Recaps December 15, 2025During a session at a December 3, 2025 ANA Members-Only Conference, Mikaela Maloney, senior manager, content and communications at IDEAL Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.
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From Chaos to Cohesion: Labcorp’s Roadmap for Scalable Alignment
Event Recaps December 15, 2025Labcorp leveraged brand strategy principles to align marketing and sales, creating a field activation model that improved sales readiness, accelerated growth, and delivered consistent messaging across complex B2B environments.
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Crystal Clear Communications Founder Talks Marketing and Sales Alignment
Event Recaps November 22, 2025Crystal Clear Communications founder and CCO George Stenitzer demonstrated how mapping the buyer’s journey, hammering out strategy, and providing sales enablement can lift win rates, enable quota attainment, and drive commercial growth.
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How to Design Marketing Experiments That Yield Actionable Results | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his best tips for designing marketing experiments that yield datapoints that your team can actually act on.
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Hilti’s B2B Push Redefines Brand Loyalty on the Job Site
In-House Excellence Awards September 25, 2025Hilti’s B2B campaign celebrated construction professionals through an experiential, multi-channel approach. Focused on emotional connection and authenticity, it positioned Hilti as a trusted partner and drove strong engagement across North America.
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Synchrony’s Media Plan Promotes Its Health Care Credit Card
In-House Excellence Awards September 23, 2025The company reached health care providers with paid social, paid search, and sponsored content, as well as lead-nurture emails and direct mail.
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Study: Brand-to-Demand Gains Momentum (But There Are Miles to Go)
Marketing News September 2, 2025Brand-to-demand — or melding branded advertising efforts with lead generation programming — is gaining momentum in the marketing industry, but significant challenges remain, according to a recent study conducted by the ANA and Stein. Marketers must break down the silos that are the real obstacles to legitimate change.
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TikTok’s Ramadan Retail Revolution
Smarties Awards August 20, 2025The Ramadan Ekstra Seru campaign redefined Indonesian e-commerce by integrating TikTok’s Shoppertainment with Tokopedia’s marketplace. This innovative synergy expanded seller reach, increased consumer engagement, and boosted sales, setting a new standard for live shopping and cross-platform advertising.
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How Johnson Controls is Creating Quick Wins with AI
Event Recaps August 10, 2025Chris Bontempo, CMO at Johnson Controls, shared key areas where his organization is leveraging AI to transform its approach to marketing and generate new paths to business growth.
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The Evolution of BDX at Juniper Networks
Conference Session Videos July 17, 2025In this video, learn from networking leader Juniper Networks’ evolving BDX approach, including spinning up cross-functional “tiger teams” and mapping customer journeys, along with translating into delivery of board level marketing OKRs and enterprise market share growth.
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HP’s ABM Breakthrough Turns LinkedIn into a Sales Engine
B2 Awards July 16, 2025HP transformed its LinkedIn marketing strategy by integrating campaign data with internal CRM insights to track real sales impact, leading to measurable increases in account engagement, opportunities, and closed deals.
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WypAll Undergoes Digital Transformation for Its B2B Campaign
B2 Awards July 15, 2025To stand out in a saturated market, Kimberly-Clark’s WypAll underwent a digital transformation.
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Visa Partners with Hugo Boss to Reach Merchant Service Providers
B2 Awards July 15, 2025Visa partnered with Hugo Boss for its campaign to provide merchant service providers (MSPs) with the benefits of network tokens.
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JPMorgan Chase’s Podcast Appealed to “Women on the Move”
B2 Awards July 15, 2025JPMorgan Chase expanded its podcast into a video format, appealing to women across their diverse and intersecting identities.
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This Financial Services Company Reimagined the Traditional Tradeshow Booth
B2 Awards July 11, 2025intelliflo’s appearance at Future Proof Festival came complete with a surfing simulation.
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QuickBooks Partnered with Actress Kerry Washington in this Video Series That Elevated Female Entrepreneurs
B2 Awards July 11, 2025QuickBooks appealed to a BIPOC female audience by offering assistance and mentorship in their business journeys.
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Zoetis Connects with Ranchers and Dairy Producers
B2 Awards July 10, 2025The producer of cattle pharmaceuticals sought to develop its brand and its connection with ranchers and dairy producers with an emotional docuseries about those men and women.
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Carhartt Leverages the Power of Client Testimonials
B2 Awards July 10, 2025Carhartt partnered with client Sunrun to demonstrate its proficiency as a uniform provider to businesses, and solar-installers in particular.
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Mack Trucks Draws on Its Heritage to Revamp Its Brand
B2 Awards July 10, 2025Mack Trucks drew patriotic inspiration from its past to reintroduce itself to truckers.
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This Brand Promoted Itself to Female B2B Decision-Makers with an Appeal to Y2K Nostalgia
B2 Awards July 9, 2025Digitalzone created a report that evoked an issue of turn-of-the-millennium “Cosmo.”
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