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  • NBCU Launches Suite of New Technology and Data Products

     Marketing News   December 18, 2025  

    NBCUniversal on Wednesday released a slate of first-to-market, cross-platform technologies catered to advertisers. The announcement comes ahead of CES 2026, one of the biggest technology events of the year, which takes place in Las Vegas from January 6 through January 9.

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  • AI Thrives on Voluntary Signals

     Leading Edge   December 18, 2025  

    Sisi Zhang, chief data and analytics officer at Razorfish, discusses why marketers should leverage zero-party data.

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  • Instagram Launches Reels App for TV

     Marketing News   December 17, 2025  

    Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app.

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  • mio’s Twitch Takeover: A Zero-Media Campaign That Won Big

     Leading Edge   December 17, 2025  

    mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.

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  • IAS Launches IAS Agent

     Marketing News   December 16, 2025  

    Integral Ad Science (IAS) on Tuesday announced the launch of IAS Agent, an AI-powered assistant that helps users gather campaign insights and improve ad performance. Rolling out during CES 2026, the tool is touted as "explainable AI" and provides transparent self-reporting, recommendations for brand safety, and a streamlined pre-campaign setup.

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  • Report: TikTok Outpaces Instagram and Facebook Engagement

     Leading Edge   December 16, 2025  

    Social Insider’s 2025 Social Media Benchmarks report provides a comprehensive analysis of engagement metrics, audience behaviors, and strategic recommendations across TikTok, Instagram, Facebook, and X.

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  • What This Year’s Annual Super Poll Revealed

     Leading Edge   December 16, 2025  

    For the fourth year in a row, Platinum Rye Entertainment (PRE) conducted an annual survey of viewers’ habits and practices for Big Game Ads.

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  • Pinterest to Acquire tvScientific

     Marketing News   December 15, 2025  

    Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.

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  • How to Cultivate an Engaging and High-Performing Work Culture

     Leading Edge   December 15, 2025  

    All companies want to foster a culture of high performance, engagement, innovation, and productivity. Accomplishing this, of course, is easier said than done – especially in a rapidly evolving world where needs and wants change as culture changes – and as technology alters how we work and interact.

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  • Black Boxes Are Ubiquitous, Yet Still Holding Marketing Back

     Leading Edge   December 15, 2025  

    Brands and their partners can take steps to give themselves transparency and control to produce better business outcomes. They should start with identity, where transparency and control have tremendous leverage on results.

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  • Marketing News Quiz for December 13, 2025

     Marketing News Quiz   December 13, 2025  

    In this week's marketing news quiz: Subway revives its 20-year-old loyalty program, Dove suits up for the Super Bowl, a new campaign from P&G brand Native, and more.

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  • Procter & Gamble's Native Preps First Branded Feature-Length 'Microsoap'

     Marketing News   December 12, 2025  

    Procter & Gamble's Native on Wednesday announced that it is launching what it calls the first branded feature-length "microsoap" in the U.S. The marketing effort hitches the personal care brand to the rise of so-called "microdramas," or "verticals" that are filmed in portrait orientation and are designed to be viewed on cellphones.

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  • The Case for a Dedicated YouTube Budget

     Leading Edge   December 12, 2025  

    John Cobb, EVP general manager at Cadent VuePlanner, discusses why all marketers should have a budget for YouTube.

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  • What Holiday Movies Teach You About Marketing — Without Trying

     Leading Edge   December 12, 2025  

    Holiday movies aren’t business textbooks. They’re glossy, snow-drenched, and awash in manufactured feeling. But look past the bells and whistles, and you'll notice how often these chestnuts roast on the same fire: commerce. Somebody's chasing a bonus, a rating, a product launch, and a family moment that's been packaged like a Q4 campaign. When the chase turns sour, the movie accidentally tells the truth about what makes people stay. Here are five lessons from seven tinsel-laden Tinseltown classics that still work in July.

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  • How to Advertise with More Character

     Trends and Technology   December 12, 2025  

    Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.

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  • Zoom Homes in on Comedy for New Brand Campaign

     Marketing News   December 11, 2025  

    Zoom on Wednesday announced the launch of its "Zoom Ahead" campaign that kicks off on New Year's Eve during the U.S. College Football Playoffs. Starring comedian and SNL cast member Bowen Yang, the spot was developed by SNL colleague Colin Jost's No Notes Productions and satirizes irksome video technology while encouraging users to take a stand for the platform they actually want.

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  • Auctions and Agents: The Next Evolution of Digital Advertising

     Leading Edge   December 11, 2025  

    Vlad Stesin, CEO at Optable, discusses Ad Context Protocol (AdCP) and how marketers can harness the technology.

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  • 5 Strategies Top Marketing Teams Use that Low Performers Miss

     Leading Edge   December 10, 2025  

    Drawing from insights in Fratzke Consulting’s latest 2026 Digital Marketing Trends Report, which surveyed over 350 marketing leaders across industries and maturity levels, this piece will highlight five proven strategies that distinguish high-performing marketing organizations from the rest.

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  • The New Rules of Marketing Measurement in the Age of AI

     Leading Edge   December 10, 2025  

    With agentic AI, not only can actual data analysts measure advertising in more ways, AI makes it more approachable for a broader set of people on the marketing team to run analytics using natural language and intuitive prompts. However, several key elements need to be in place for advertisers to reap the full benefit.

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  • How B2B Marketers Are Starting to Humanize Their Messaging

     B2B   December 10, 2025  

    As traditional B2B advertising channels continue to wane, savvy B2B marketers are turning to videos featuring influencers to drive engagement and build brand trust. Most B2B marketers (81 percent) have dedicated influencer-marketing budgets, says a new survey, while another 9 percent plan to follow suit this year.

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