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Search returned: 79 document(s).
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Measurement: Trends, Best Practices, and Examples
ASK Answers September 18, 2025What are current trends and best practices in the measurement field?
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Generative/Answer Engine Optimization (GEO/AEO)
ASK Answers September 17, 2025How can brands optimize their search strategy for the best AI-powered results?
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AI and Generative AI in Marketing
ASK Answers August 14, 2025How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
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AI and B2B Marketing
ASK Answers August 7, 2025How are B2B marketers utilizing artificial intelligence in their marketing efforts?
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Wall Street's Underestimation of New Tech Markets
Money Slides April 17, 2025Morgan Stanley records the investment community’s history of misjudging the size of the financial opportunities presented by the emergence of new technologies, from PCs to the internet to mobile devices to the cloud — a history that should, perhaps, be taken into account when projecting the futures of still newer technologies such as AI.
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Creative Automation
ASK Answers March 20, 2025How can my brand optimize the creative process using automation?
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Marketing Mix Modeling (MMM)
ASK Answers February 25, 2025What are best practices for marketing mix modeling?
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways January 9, 2025Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Training Takeaways January 8, 2025Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
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Four Tips for an Effective MarTech Business Case
Training Takeaways January 7, 2025Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
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Core MarTech Design Principles
Training Takeaways January 6, 2025Learn the four dichotomous principles that will allow you to strategically design your MarTech stack to suit the particular needs of your organization.
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The Four Phases of MarTech Vendor Selection
Training Takeaways January 5, 2025Learn the sequential process for choosing a new MarTech tool.
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A Framework for Successfully Implementing MarTech Tools
Training Takeaways January 4, 2025Learn six steps for effectively implementing MarTech tools.
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A Simple Framework for Guiding MarTech Change
Training Takeaways January 3, 2025Learn how to bring the whole organization along with the adoption of new MarTech tools and ease resistance to a change to the status quo.
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
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Programmatic Media 101: Establishing Targeting Strategies
Training Takeaways January 2, 2025Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.
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Eight Indicators of a Need for MarTech Operationalization
Training Takeaways January 2, 2025Learn how to recognize when greater operationalization is demanded by your MarTech stack.
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