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Search returned: 123 document(s).
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ANA Ethics in Action: Year in Review and What’s Next in 2026
Leading Edge December 8, 2025It’s been quite a year for marketing as AI and shifting politics have been disrupting old traditions. This year, our Ethics Policy Committee tackled some of the most pressing issues shaping marketing today. From AI ethics to building consumer trust, here’s what dominated our conversations.
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LinkedIn Updates Its Professional Community Policies
Marketing News November 10, 2025LinkedIn last week updated its Professional Community Policies to provide clarity about the limited cases in which the B2B social network may post graphic or disturbing content due to its educational or newsworthy value.
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Inbox Integrity: Your 5-Step Guide to Ethical Email Campaigns
Leading Edge October 14, 2025Do you worry your email campaign will be considered spam before it is opened? Besides best marketing practices, it is key to consider ethical email practices. This alert outlines key ethical considerations for email marketing – whether you're leveraging AI-driven personalization or using traditional methods.
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Venable LLP: Why Pricing, Influencers, and Subscriptions Are Under Fire
Event Recaps September 24, 2025Venable LLP explored consumer class actions and litigation trends, including common claims, types of products and services targeted, and theories of liability and defenses.
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How to Prevent Influencer Marketing Legal Exposure
Event Recaps September 8, 2025During a session at an August 2025 ANA Digital and Social and Influencer Marketing Committee meeting, Jim Dudukovich, partner at Nelsons Mullins Riley and Scarborough, discussed possible legal repercussions of influencer marketing and how best to avoid them.
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Green Claims Under Fire: Proskauer Rose LLP Reveals What Brands Must Know
Event Recaps September 3, 2025Proskauer Rose LLP shared recent developments in environmental marketing law, highlighting how evolving regulations and litigation are reshaping the way brands substantiate green claims and communicate sustainability to consumers.
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Frankfurt Kurnit Klein & Selz PC and BBB National Programs on Best Practices for NAD Proceedings
Event Recaps August 26, 2025Frankfurt Kurnit Klein & Selz PC and BBB National Programs demystified NAD’s procedures and offered practical insights for advertisers navigating the self-regulatory environment.
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Building Trust — Two New Reports Demonstrate Ethical Accountability
Leading Edge August 10, 2025Trust isn’t just a nice thing to have — it’s a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. Learn why the key is ethical marketing.
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Influencer Marketing: Barnes & Thornburg and Mattel Share Compliance Insights
Event Recaps July 9, 2025Recent NAD decisions provide critical guidance for brands and influencers on disclosure requirements, material connections, and compliance responsibilities in influencer marketing campaigns.
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Real Talk with the Regulators (Self and State): Key Issues, Compliance, and Risks for Advertisers
Webinar Rewinds June 26, 2025This webinar features a power-packed conversation with top regulators who are shaping the future of advertising law and regulation. They broke down the latest enforcement trends, unpacked emerging legal risks, and offered practical strategies to help your teams stay aligned, agile, and ahead of the curve.
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Self-Regulation in the Beer Industry: Evolution of the Advertising and Marketing Code and Approach to New Media
Event Recaps June 13, 2025For over 90 years, self-regulation of advertising has been a hallmark of the beer industry. General Counsel for the Beer Institute Mary Jane Saunders shared background about the evolution of the Advertising and Marketing Code as well as the beer industry’s approach to new media.
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Marketing in a Cookie-Less World
ASK Answers April 18, 2025What strategies are developing for marketers to deal with the cookie’s eventual demise?
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The AI Marketing Transformation: Key Takeaways
Pulse April 10, 2025The marketing industry has faced many technological advancements, yet is currently facing the biggest, and perhaps most controversial, to date: artificial intelligence (AI). While some organizations have embraced AI and successfully implemented it throughout their organizations, others still have hesitations surrounding AI and therefore are at risk of falling behind in the industry.
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Three Marketing Issues Consumers Told Us They’re Concerned About
POVs March 31, 2025In this POV, we cover three major complaints consumers have about marketing, sourced from the more than 4,300 ethics inquiries processed by the ANA Center for Ethical Marketing in 2024.
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4 Paths to Absolving the Cardinal Sins of Digital Advertising
Leading Edge March 24, 2025There’s an inherent tension between advertisers’ quest for quality inventory and their stated reach mandates. This tension has taken us down an interesting path and created a system of perverse incentives that have given rise to today’s industry boogeymen: made-for-advertising (MFA) sites, fraud, bots — the list goes on.
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Privacy Trends & Regulations
ASK Answers January 17, 2025How can my brand best respect consumer privacy and adhere to current regulations?
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“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic
Leading Edge December 12, 2024Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations.
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Editor Highlights: Gen AI, ABX, and SQL Conversions
Pulse December 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Getting the First-Party Data Engine Running: What Are Marketers Missing?
Leading Edge November 26, 2024First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value.
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Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement
Pulse November 22, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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