Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 1020 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Short-Termism Is Killing Your Business and Other Lessons from Season One

     On Scope   December 18, 2025  

    The On Scope team reflects on some of the most valuable lessons shared by guests during the show’s first season, highlighting insights from marketing masters like former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more.

    view

  • Flock’s Blueprint for AI-Driven Agency Compensation

     Event Recaps   December 10, 2025  

    Flock Associates outlined how AI and automation are reshaping agency compensation, driving a shift from time-based models to asset and outcome-based pricing, with transparency and performance metrics at the core.

    view

  • 10 Tips for Building a Successful Creative Resourcing Model

    Leading Edge   December 9, 2025  

    Here are 10 ways to ensure your resourcing model positions your in-house team for real and lasting impact.

    view

  • 10 Hard Truths Every CMO Must Confront to Lead Fearlessly

     Knowledge Partners   December 2, 2025  

    Agency Mania discusses hard truths every CMO must confront to lead fearlessly and turn partnership into performance.

    view

  • How Delta Dental Built an Award-Winning Creative Team

     Event Recaps   November 25, 2025  

    Delta Dental shared how its in-house creative team transformed from a fragmented, low-impact function into a high-performing, award-winning agency. The journey emphasizes strategic clarity, operational rigor, and a culture built for creativity and measurable business impact.

    view

  • How ServiceNow Redefines Agency Partnerships

     Event Recaps   November 23, 2025  

    ServiceNow’s in-house leader shares how creative teams can scale without sacrificing quality, leveraging operational rigor, AI adoption, and hybrid partnerships to meet rising demands for speed, efficiency, and measurable impact.

    view

  • Three Ways You Can Be a Better Partner to Tech Partners | On Scope

     Podcast Clips   November 22, 2025  

    From hard skills to soft, Danilo Tauro, a senior advisor at McKinsey & Co. and a managing partner at VC firm CartographAI, gave his advice for how marketers can be a better partner to their tech solution providers, sharing three tips you need to know.

    view

  • GM’s Evolution from Buyer of Marketing to Maker of Marketing

     Event Recaps   November 20, 2025  

    During a session held at a November 13, 2025 meeting of the ANA’s Marketing Operations and Transformation Forum, attendees heard how General Motors undertook the process of in-housing many of its marketing capabilities and the strategic priorities that have guided it in this process from Chief of Staff Lisa Halfman.

    view

  • Three Key Industry Shifts Redefining the Future of Client-Agency Partnerships

     Knowledge Partners   November 19, 2025  

    Agency Mania explored three seismic shifts redefining client–agency partnerships: AI-driven collaboration, performance-based compensation, and holistic partnership intelligence and how these shifts are transforming creativity, accountability, and value creation into strategic growth engines for modern marketing ecosystems.

    view

  • Benchmarking, Reinvented

     Knowledge Partners   November 14, 2025  

    Bruno Gralpois of Agency Mania Solutions offers advice for how to use benchmarking in negotiating agency compensation, as well as the risks of relying on it too much.

    view

  • How Agencies Can Bring Accountability to Your Campaign Spend with Mastercard

     Webinar Rewinds   November 12, 2025  

    This webinar pulls back the curtain on agency financial operations and shows how agencies that embrace invoice-to-pay automation deliver smarter spend management, clearer reporting, and better outcomes for the brands they serve.

    view

  • Agency Compensation Methods & Models

     ASK Answers   November 12, 2025  

    What are some considerations for choosing an agency compensation model?

    view

  • Driving Growth Through Partnership: Terri & Sandy and Freshpet

     Event Recaps   November 11, 2025  

    Speakers from Terri & Sandy and Freshpet demonstrated how a 15-year agency-client partnership built Freshpet from a $25 million challenger brand into America's fastest-growing pet food brand.

    view

  • GM’s Wake-Up Call: Marketing Can’t Save Misalignment

     Event Recaps   November 10, 2025  

    GM shared how it underwent a sweeping transformation built on design and technology. Resilience, innovation, and consumer-centricity sparked a rebirth, making marketing a powerful accelerant for growth across every brand.

    view

  • How Marketers Take Creative Feedback to a Higher Level

     Partner Content   November 6, 2025  

    When it comes to giving feedback on creative projects, shifting the focus from prescribing solutions to defining problems is the key to unlocking work that will help to distinguish the brand. By grounding all critiques in a well-crafted strategic brief, this method builds trust and collaboration, rather than stifling creativity.

    view

  • 2025 ANA Trends in Agency Compensation Report

     Research Reports   November 2, 2025  

    The 19th Edition of the ANA's Trends in Agency Compensation Report provides the definitive data on how the industry is managing its agency partnerships. Based on responses from 99 ANA member organizations, this report delivers critical benchmarks to inform your compensation strategy, negotiations, and financial planning.

    view

  • Rebirth Through AI at General Motors

     Conference Session Videos   November 1, 2025  

    In this video, GM shared how it underwent a sweeping transformation built on design and technology. Resilience, innovation, and consumer-centricity sparked a rebirth, making marketing a powerful accelerant for growth across every brand.

    view

  • What Happens When Marketers Fail to See the Forest for the Trees

     Partner Content   October 28, 2025  

    A micro-analytics approach, or single "tree" view, to marketing and advertising is valuable, but it risks missing the broader perspective of the "forest." Macro analytics — an aggregated look across all brands, agencies, and regions — can reveal strategic opportunities that individual scope reviews simply cannot.

    view

  • Agency Feedback and Performance Evaluation

     ASK Answers   October 16, 2025  

    How can I give my agency effective, actionable feedback?

    view

  • Five Essential Elements of Creative Briefs That Actually Drive Results

     POVs   October 15, 2025  

    With creative effectiveness being one of the top drivers of business success, it is crucial you get your briefs right. Find out what makes a brief great with these five insights, based on feedback from over 900 marketing executives.

    view

1234567 >>  Last (50)