Search Marketing Knowledge Center

IAS Launches IAS Agent

Marketing News December 16, 2025

Integral Ad Science (IAS) on Tuesday announced the launch of IAS Agent, an AI-powered assistant that helps users gather campaign insights and improve ad performance. Rolling out during CES 2026, the tool is touted as "explainable AI" and provides transparent self-reporting, recommendations for brand safety, and a streamlined pre-campaign setup.

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Black Boxes Are Ubiquitous, Yet Still Holding Marketing Back

Leading Edge December 15, 2025

Brands and their partners can take steps to give themselves transparency and control to produce better business outcomes. They should start with identity, where transparency and control have tremendous leverage on results.

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5 Strategies Top Marketing Teams Use that Low Performers Miss

Leading Edge December 10, 2025

Drawing from insights in Fratzke Consulting’s latest 2026 Digital Marketing Trends Report, which surveyed over 350 marketing leaders across industries and maturity levels, this piece will highlight five proven strategies that distinguish high-performing marketing organizations from the rest.

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You Need to Know These MarTech Red Flags | On Scope

Podcast Clips November 22, 2025

Danilo Tauro, a senior advisor at McKinsey & Co. and managing partner at VC firm CartographAI, shared what he believes are the biggest red flags marketers need to look out for when evaluating potential tech tools or platforms.

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Two Questions You Need to Ask About MarTech Solutions | On Scope

Podcast Clips November 22, 2025

Whether you’re reviewing a new tech tool or a new platform, there are two questions you always need to ask your potential partner. Find out what they are with this clip from tech expert and venture capitalist Danilo Tauro.

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Three Ways You Can Be a Better Partner to Tech Partners | On Scope

Podcast Clips November 22, 2025

From hard skills to soft, Danilo Tauro, a senior advisor at McKinsey & Co. and a managing partner at VC firm CartographAI, gave his advice for how marketers can be a better partner to their tech solution providers, sharing three tips you need to know.

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Only 5 Percent of Marketers Have Seen Significant Gains with AI | On Scope

Podcast Clips November 22, 2025

On Scope host Mike Berberich and show producer Ryan Dinger discuss new Gartner research that indicates only 5 percent of marketers are realizing significant gains on business outcomes with their generative AI efforts, speculating that the technology’s promise of complete industry overhaul might be a tad overblown.

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Doing AI Right: Building Ethical Guardrails for Innovation

Leading Edge November 21, 2025

At the recent ANA webinar, Doing AI Right: Reshaping the Ethical Mindset in Modern Marketing, we explored this crucial issue through a practical corporate lens. Carol Van Den Hende, global responsible AI Chair at Mars, offered a look at what it takes to build effective guardrails around AI implementation, and how clear guidelines can foster and accelerate innovation.

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How Northwell Health Rebuilt Its Tech Stack

Conference Session Videos November 19, 2025

In this video, Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.

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7 Triggers That Spark True Marketing Innovation

Leading Edge November 18, 2025

To address this challenge, the ANA’s Technology practice has released the Innovation Management Playbook for Marketers: Moving at the Speed of AI, created in close collaboration with Greg Verdino, founder and COO of Cognitive Path. We spoke with Greg about key insights from the playbook, including the challenge of knowing when innovation is truly needed – and why.

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The Secret Bottleneck Holding Back Generative AI

Leading Edge November 13, 2025

Are we really ready to embrace AI? 2025 has been a breakout year for AI in marketing — new models, new tools, new promises of transformation. But beneath the surface, most organizations are confronting a less glamorous reality: They’re not ready. Joe Luchs, CEO and co-founder of Datalinx AI, shares recommendations for marketers.

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Amazon Introduces Ads Agent

Marketing News November 12, 2025

Amazon on Tuesday rolled out Ad Agents, a new platform designed to simplify how advertisers plan, launch, and optimize their campaigns. Powered by artificial intelligence, Ads Agent help to automate time-consuming tasks such as identifying targeting segments and adjusting pacing across hundreds of campaigns.

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Intelligent Growth and Brand Value Creation Through AI

Conference Session Videos October 29, 2025

In this video, WPP Media’s Brian Lesser outlined how the future of brand value creation lies at the intersection of ubiquitous media and transformative AI, urging marketers to move from tactical campaigns to strategic worldbuilding for intelligent, measurable growth.

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WPP Introduces WPP Open Pro

Marketing News October 24, 2025

Ad holding company WPP on Thursday rolled out WPP Open Pro, a self-service platform enabling brands to plan, create, and publish their own campaigns with the help of artificial intelligence. The platform will be available to large enterprises, SMBs, and WPP clients.

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Can AI Level the Playing Field for SMBs?

B2B October 24, 2025

Most SMBs say artificial intelligence (AI) is making them more competitive against bigger companies and saving them both time and money in operating costs. At the same time, a fair share of SMBs remain on a significant learning curve when it comes to how to leverage AI to find new audiences and generate more revenue.

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How SaaS-Based MMM Tools Can Level the Playing Field

Leading Edge October 22, 2025

Tom Butler, Arima's U.S. CRO, discusses the emergence of Software-as-a-Service (SaaS)-based.

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AI as a Workflow: Hands-On Learning with Google

Leading Edge October 22, 2025

Google experts provided a comprehensive look at some of their latest AI solutions, including Gemini Deep Research, Flow, Veo, and Performance Max. While the event got in-depth with each of these tools individually, the major takeaway was about how these technologies work together to overhaul entire marketing workflows.

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Strategy First: Building MarTech Ecosystems to Scale

Leading Edge October 17, 2025

At the ANA’s (Association of National Advertisers) virtual members-only conference, Stack Masters: Scaling MarTech Success, hosted by the NFL, leaders from diverse industries explored how organizations can build and scale effective martech ecosystems amid growing demands for personalization, privacy compliance, and operational efficiency. Speakers shared how aligning strategy, talent, and technology can drive innovation and deliver measurable outcomes.

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