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Search returned: 94 document(s).
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How Marketers Take Creative Feedback to a Higher Level
Partner Content November 6, 2025When it comes to giving feedback on creative projects, shifting the focus from prescribing solutions to defining problems is the key to unlocking work that will help to distinguish the brand. By grounding all critiques in a well-crafted strategic brief, this method builds trust and collaboration, rather than stifling creativity.
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The Art of Creative Feedback
Partner Content October 7, 2025Marketing managers often hesitate to provide feedback on a creative project. They want to be helpful, of course, but don't want to clog the creative flow. The ultimate solution for marketers is to shift their focus from telling creative teams that something needs to be fixed to pointing out the problem(s).
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The New SAG-AFTRA Commercials Contract
Webinar Rewinds August 27, 2025In April 2025, the Joint Policy Committee (JPC) and SAG-AFTRA reached an agreement on successor contracts to the Commercial Agreements. Stacy Marcus and Michael Isselin from the JPC broke down the changes to the new agreement that marketers must understand before working with SAG-AFTRA talent.
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The Outsized Role of Creative in Sales Lift, by the Numbers
Money Slides August 12, 2025Cumulus Media shares data that illuminates the impact that creative exerts on sales lift relative to brand, reach, targeting, and recency.
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U.S. Commercial Production Tax Incentives
Research Reports August 10, 2025More than 30 states offer some form of Production Incentives which specifically include advertising production as a qualified production type. This paper explores the progression of these programs and provides a roadmap to evaluate eligibility, avoid common pitfalls, and maximize realized value.
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Resourcing and Planning with Agility for Brand Success
Conference Session Videos July 12, 2025In this video from a session at the 2025 ANA In-House Agency Conference, Grammarly, Loblaws, and Brainrider discuss strategic resource management, healthy out-sourcing partnerships, and adapting to new paces of business planning and toolsets like AI.
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Grammarly, Brainrider, and Loblaws Discuss Resourcing and Planning for In-House Agencies
Event Recaps July 7, 2025During a session at the 2025 ANA In-House Agency Conference, Grammarly, Loblaws, and Brainrider discuss strategic resource management, healthy out-sourcing partnerships, and adapting to new paces of business planning and toolsets like AI.
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How Integrated Marketing Demands Are Reshaping Ad Production
Trends and Technology June 6, 2025The dizzying number of influencers, creators, and media channels now available to marketers — combined with the rise of generative artificial intelligence — is altering not only how branded ads are produced, but also how many.
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Your Emails Are a Mess (And You Might Not Even Know It)
Event Recaps May 31, 2025Evan Diaz from RPE Origin revealed the widespread problems plaguing email marketing today — poorly coded, non-compliant emails that break across platforms and potentially expose companies to legal risks. He demonstrated how seemingly polished emails often deliver broken experiences to customers and provided actionable solutions for creating emails that work for everyone.
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APR’s 2025 Marketing Production Trends Report
Pulse May 12, 2025In the current state of marketing production, marketers must consider ways to keep up with competition and produce high volumes of content while maintaining quality and effectiveness. APR sought to highlight such considerations and more in its annual report, “2025 Marketing Production Trends.”
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Large Language Models Are Changing Marketing
Trends and Technology May 2, 2025Less than three years after AI-based ChatGPT launched, spurring dramatic change throughout the marketing and advertising field, large language models (LLMs) are taking marketing operations to yet another level.
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Insights from the Conversation Board
Conference Session Videos April 30, 2025The Advertising Financial Management Conference concluded with a review of posts made to the Conversation Boards stationed around the conference floor. A panel of experts offered their advice on topics related to marketing procurement, sourcing, and financial management challenges.
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Global Content Production Trends
Conference Session Videos April 27, 2025The advertising industry overall and production specifically is in a period of unprecedented change. This session covered primary production models in use, global vs. local dynamics, transparency in production, automation at scale including the use of GenAI, and the future of global content production.
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Winning the Launch
Partner Content April 8, 2025By strategically connecting with consumers across the marketing funnel, brands can help maximize discoverability, drive deeper engagement, and, ultimately, accelerate results during the first critical days of a new product launch. Here are three ways marketers can set the stage for a successful product launch.
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From Brief to Brilliant: Creating Effective Creative Briefs to Drive Marketing Results
Event Recaps March 19, 2025Goldman Sachs' Head of Brand shared expert strategies for developing comprehensive creative briefs that align stakeholders, clearly communicate project requirements, and empower creative teams to produce effective marketing assets.
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L’Oreal: Eco Content Production for Creative Agencies and Production Partners
Event Recaps March 4, 2025During a session at a March 2025 ANA Joint AFM and Agency Relations Committee Meeting, Evelyn Li, marketing sourcing director at L'Oréal, shared the brand’s ecological content production framework.
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The Transformative Role of the Creative Brief in Agency Spend Management
Partner Content January 30, 2025In an industry where every dollar matters, the synergy of process between the annual scope of work, detailed creative brief, and regular budget reconciliations offers a path to sustainable success, with benefits that drive efficiencies and better creative output.
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“B” Is for Basics: Principles for Achieving Shared Global Objectives
Event Recaps January 28, 2025Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.
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Content Quality Checklist
Tools January 1, 2025A checklist template to ensure that you are consistently publishing high quality content.
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Post-Production Workflow Model
Tools January 1, 2025Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
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