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Is Heinz Verified Becoming the New Michelin Star (With Help from Local Creators)?
Event Recaps November 15, 2025During a session at a November 11 meeting of the ANA’s Commerce Marketing and Media Committee, audience members learned how Heinz partners with local food influencers to assist independent restaurants and reinforce its association with quality.
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How Pepsi Sparked Delicious Debates to Win Hispanic Hearts
Multicultural and Inclusive Marketing Awards November 13, 2025Pepsi tapped into the passionate culinary rivalries that divide Latin American communities — who makes the best tamales, Mexico or Colombia? — to create hyper-localized audio campaigns that sparked friendly debates across the U.S.
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Red Lobster’s Brand Revival
Event Recaps November 3, 2025At the 2025 ANA Masters of Marketing Conference, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pulled back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they shared what it takes to restore trust, reignite guest love, and rebuild a brand in real time.
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How Red Lobster Orchestrated a Brand Comeback
Conference Session Videos November 2, 2025At the 2025 ANA Masters of Marketing Conference, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pulled back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they shared what it takes to restore trust, reignite guest love, and rebuild a brand in real time.
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Starry's New Ad Campaign Provides Relief From the Dog Days of Summer
Marketing News July 28, 2025With more than half of the country now in the grip of a brutal heat wave, Starry might provide some relief. The PepsiCo soda brand last week announced the launch of its "100 Degrees, 100% Off" ad campaign, offering consumers 100 percent off its Starry lemon-lime soda when temperatures hit 100 degrees anywhere in the U.S.
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Q3 2025 Location-Based Targeting Guide: Outsmart Your Competition
Knowledge Partners July 22, 2025Foursquare shares insights from its Q3 Location-Based Targeting Guide, covering dozens of of customizable targeting strategies for major Q3 moments — from Fourth of July celebrations to back-to-school shopping — helping marketers reach high-intent customers and maximize campaign performance.
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Five Ways to Implement AI for Small Business Marketing
POVs May 28, 2025Supercharge your SMB’s marketing efforts with AI by starting with these five tips from the ANA’s Mike Berberich.
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Bobbleheads Turn Insurance Prospects into Customers
REGGIE Awards May 20, 2025State Farm created the nationwide "Bobblehead YOU! Tour" to introduce its insurance products to gen Z and millennial consumers in 32 targeted markets.
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A Retailer’s Guide to Location-Based Advertising
Knowledge Partners May 6, 2025Foursquare shared proven strategies, insights, and solutions to location-based advertising for retail marketers.
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It's Time Marketers Hear the Truth About Audio
Partner Content May 1, 2025While radio leads the audio industry, misperceptions about the medium are pervasive among the marketing and advertising community, and they are preventing brands that currently are not using radio from experiencing the results it can provide to their bottom line.
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How Blue Cross Blue Shield Fosters Health Inclusion Through the Power of Targeted Marketing
Webinar Rewinds April 30, 2025Research shows that improving health outcomes begins with addressing health challenges through improved health literacy. This case study from Blue Cross Blue Shield of Massachusetts offers practical strategies and a helpful framework to guide brands in supporting and connecting with local communities.
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The Risk and Opportunity of In-Store and Store-Adjacent Media in the OOH Landscape
Leading Edge April 24, 2025As in-store marketing continues to surge alongside e-commerce-driven retail media networks, OOH strategists, planners, and media buyers are increasingly challenged to distinguish which physical retail formats should take priority in their portfolios. The industry’s existing playbook for out-of-home (OOH) media offers a useful framework for understanding in-store and store-adjacent media formats. However, many specialized format marketers lack clarity on positioning these emerging media opportunities, creating confusion and inefficiencies in the marketplace.
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This Is How Expert SMB Marketers Are Using AI
Podcast Clips March 14, 2025When researching how SMBs are using AI, Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., found a surprising difference in how expert marketers approach the technology versus those with less experience. He shared what he found during his appearance On Scope.
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The Reason Why It’s Not Enough for SMBs to Know Their Market Is Different
Podcast Clips March 14, 2025Every SMB marketer seems to understand that their market is different from others, but they can’t always explain why or how. And that is really the key to success, as Corey Elliott of Borrell Associates Inc. explained during his appearance On Scope.
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Social Media Marketing Can Be a Trap for SMBs
Podcast Clips March 14, 2025Every SMB marketer seems to understand that their market is different from others, but they can’t always explain why or how. And that is really the key to success, as Corey Elliott of Borrell Associates Inc. explained during his appearance On Scope.
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An Expert Gives His View on the Current State of SMB Marketing
Podcast Clips March 14, 2025How has SMB marketing evolved during the digital era? Some changes are obvious, others might surprise you. Corey Elliott of Borrell Associates Inc joined the On Scope podcast to cover it all.
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When Mainstream Meets Main St. — The Evolution of Small Business Advertising with Corey Elliott
On Scope March 13, 2025Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., joined host Mike Berberich for a lively discussion on all things small business, including the consequences of over-indexing on social media and how artificial intelligence fits into small- and medium-sized business building.
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The Power of Mover Trigger Marketing Campaigns
Partner Content January 14, 2025The moving journey is hectic, so trigger campaigns provide consumers with relevant offers while the need for goods and services related to relocating is top of mind. As a direct result, marketers who run trigger campaigns achieve greater return on their marketing investment than those running traditional marketing campaigns.
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Spectrum Taps into Latin Music to Drive Connects
Multicultural and Inclusive Marketing Awards January 6, 2025Spectrum worked with agency INFUSION by Castells to celebrate Hispanic Heritage Month by coordinating a free concert featuring popular Mexican group Reik and singer Lupita Infante, a move that brilliantly tapped into the Hispanic community’s passion for Latin music.
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Toyota Showcasing Local Businesses to Promote the Toyota Tundra
Multicultural and Inclusive Marketing Awards January 6, 2025Toyota worked with Conill to improve consideration and imagery metrics among Hispanic consumers by showcasing local small businesses across 14 cities during the Gold Cup.
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