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Search returned: 289 document(s).
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10 Tips for Building a Successful Creative Resourcing Model
Leading Edge December 9, 2025Here are 10 ways to ensure your resourcing model positions your in-house team for real and lasting impact.
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Beyond the Funnel: Turning Handoffs into Brand-Building Moments
Webinar Rewinds November 19, 2025Creating consistent, branded customer experiences requires smarter collaboration, clearer handoffs, and a shared commitment to customer outcomes. In this webinar, Mower and Knauf explored how marketers can shape the post-purchase experience by turning onboarding, customer service, and contract milestones into brand-building moments.
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Bimbo Bakeries USA's Unified Marketing Approach
Conference Session Videos October 7, 2025In this video, Bimbo Bakeries USA shared strategies for aligning marketing measurements across teams and fostering agreement on a measurement toolbox.
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Bimbo Bakeries USA: Building a Unified Marketing Approach Through Analytics and Collaboration
Event Recaps October 6, 2025Bimbo Bakeries USA shared strategies for aligning marketing measurements across teams and fostering agreement on a measurement toolbox.
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Project Management Portfolio 2026
Tools October 2, 2025Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.
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Social Media Marketing Calendar 2026
Tools October 2, 2025Use this tool to organize and communicate all of your social media marketing activities.
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Maximizing Marketing Effectiveness Through Collaborative Insight
Event Soundbites September 21, 2025Aligning marketing measurement across its teams has allowed Bimbo Bakeries to make faster business decisions that drive growth.
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What's on the Table for Client-Agency Relations?
Trends and Technology September 5, 2025Justin Thomas-Copeland, who was recently named CEO of the 4As, says the ad agencies best positioned to thrive in the current climate are flexible, fast, and have a large window into their clients' business.
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Streamlining Marketing Operations for Global Success
Event Soundbites July 3, 2025Giant Bicycles’ in-house agency transformed its project management to more effectively coordinate global and regional requests.
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Key Account Analysis Quick Win
Quick Wins June 22, 2025This simple, actionable Key Account Analysis Template helps your team catalogue strategic accounts, assess expansion potential, and track planning progress across your top 10–15 customers.
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Sales Enablement and Support Plan Quick Win
Quick Wins June 22, 2025This streamlined Sales Enablement and Support Plan Template outlines the assets, responsibilities, events, and training programs required to fully support your sales team.
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Sales Enablement Checklist Quick Win
Quick Wins June 22, 2025This simple, tactical Sales Enablement Checklist covers all the essential elements to support your sales team. Use it to audit your current readiness and identify gaps in your enablement approach.
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Sales Process Analysis Quick Win
Quick Wins June 22, 2025This structured Sales Process Analysis Template mirrors the buyer journey from the internal seller’s perspective. It helps you visualize each stage, evaluate performance, and identify process and content gaps that are slowing down your sales.
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Sales Productivity Expectations Quick Win
Quick Wins June 22, 2025This practical Sales Productivity Expectations Template enables you to set and communicate performance benchmarks across sales activities. Use it to align your team around consistent standards and foster a high-performance culture.
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Situation Awareness Report Quick Win
Quick Wins June 22, 2025This structured Situation Analysis and Key Insights Summary helps you synthesize insights from your existing analyses and prepare your team for strategic planning discussions. It brings clarity to what matters most, before you define what’s next.
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Active R&D Projects Analysis Quick Win
Quick Wins June 15, 2025The Active R&D Projects Template provides a structured overview of ongoing projects, clearly outlining customer benefits, timelines, stages, and current status. This ensures strategic alignment and effective resource allocation.
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Product Portfolio Summary Quick Win
Quick Wins June 15, 2025The Product Portfolio Summary Template provides structured visibility into product details, competitive dynamics, and value propositions, allowing for the identification of opportunities for strategic optimization.
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Value Discipline Model Audit Quick Win
Quick Wins June 15, 2025The Value Discipline Model Audit Template evaluates your strategic approach, identifying your primary competitive advantage, areas of alignment, and required improvements.
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Warner Bros. Discovery Splitting into Two Companies
Marketing News June 11, 2025It's another big media breakup. Warner Bros. Discovery announced on Monday that it was splitting into two publicly traded entities, as the company jettisons its cable business and looks to grow its streaming channels. The divorce comes several months after rival Comcast said it plans to spin off NBCUniversal's cable networks including CNBC and MSNBC.
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Growth Strategy Canvas Quick Win
Quick Wins May 25, 2025The Growth Strategy Canvas Template helps leadership teams structure and communicate a strategy grounded in diagnosis, policy, action, and execution. It connects the dots between your vision, your biggest obstacles, and the precise actions and capabilities required to break through.
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