James Rooke
James Rooke is the president of Comcast Advertising, the advertising division of Comcast that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies, and other industry players. In this role, James oversees the operation of the company, which includes the media solutions team, FreeWheel, and Universal Ads. You can connect with James on LinkedIn.
Recent content by this author:
-
What Brand Marketers Need to Know About TV Advertising in 2026
Partner Content December 9, 2025Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.
view -
What Does 'Good' Look Like in the Modern TV Landscape?
Partner Content December 12, 2024Advertisers have known for years now that good creative is not enough; it is critical to have a holistic approach to advertising that balances good data, media, and technology. But what does "good" look like in a complex and ever-changing advertising landscape?
view