Joanna Fragopoulos

All companies want to foster a culture of high performance, engagement, innovation, and productivity. Accomplishing this, of course, is easier said than done – especially in a rapidly evolving world where needs and wants change as culture changes – and as technology alters how we work and interact.

Many brands are now starting to utilize artificial intelligence (AI) more and more. Despite the fact that the technology isn’t new (though it has advanced significantly over the last few years), marketers can still be skeptical and/or uncertain how to leverage the technology. Below are campaigns that can provide inspiration and be a roadmap for using AI.

Below are some campaigns that successfully utilized ABM.

Below are ways brands, such as Citi, Northwell Health, and Pepsi made the holiday season a brighter and more joyful time of year for consumers (and, as a result, increased brand growth through areas like awareness, favorability, and purchase).

Below are some of the rich insights and recommendations from the industry leaders who presented at ANA's 2025 Masters of Marketing Conference.

Below are campaigns that prioritized fostering employee morale and celebrated the often-invisible labor behind the ads and products.

Successful marketing isn’t, and shouldn’t, be limited to static advertisements. Marketing can go beyond what we think marketing is (collateral to be viewed passively) to the creation of an immersive experience that engages people and provides value — and even teaches them something new. Below are brand experiences that encouraged connectivity and helped the brands stand out.

For brands that want to build brand trust and garner loyal customers who not only value their products but feel connected to the brand’s ethics, prioritizing sustainability within the enterprise is not just a “nice to have” but a necessity. This article discuss six best practices.

Whether creating brand awareness, garnering buzz for a new product, or modernizing brand identity, there are many reasons B2B companies differentiate themselves from the competition and remind their consumers that their offerings are in fact the most valuable within their industry. Below are campaigns that excelled at engaging the right audiences at the right time.

Below are campaigns that prove strategic partnerships can be a beautiful thing.

To create compelling ads that engage consumers, marketers first need to look inside their organizations. Resonating effectively with consumers requires resonating with their own employees to booth productivity and collaboration internally. Teams work better together, for instance, when they feel comfortable brainstorming and finding ways to innovate and proactively evolve.