John Obrecht | ANA

John Obrecht

John Obrecht is a veteran journalist who has worked for magazines, daily newspapers, and the Associated Press. He spent 15 years covering advertising and marketing as an editor at Crain Communications’ BtoB magazine. You can email John at jpobrecht@gmail.com.

Recent content by this author:

  • How B2B Marketers Are Starting to Humanize Their Messaging

     B2B   December 10, 2025  

    As traditional B2B advertising channels continue to wane, savvy B2B marketers are turning to videos featuring influencers to drive engagement and build brand trust. Most B2B marketers (81 percent) have dedicated influencer-marketing budgets, says a new survey, while another 9 percent plan to follow suit this year.

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