Kevin Svenningsen | ANA

Kevin Svenningsen

Kevin Svenningsen is the SVP of Measurement for Marketers at the ANA.

Recent content by this author:

  • Marketing Measurement Glossary

     Knowledge Partners   December 3, 2025  

    The Marketing Measurement Glossary explains essential marketing metrics and concepts — including attribution, analytics, and brand valuation — for clear, accurate data interpretation.

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