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Agenda

The ANA Inclusive Marketing Practice sets the agenda for inclusive marketing and tapping into the power of marketing to each and every to transform it into a key brand and business growth driver. Today we will delve into topics that unlock growth and provide research, case study best practices, and frameworks to activate for 2026 Strategic Planning. This is an interactive meeting, giving you the chance to collaborate with fellow ANA members to learn directly from one another.

8:00–9:00 a.m. ET: NETWORKING BREAKFAST

9:00–9:15 a.m. ET: WELCOME AND OPENING REMARKS

• Christine Guilfoyle, President – ANA SeeHer

9:15–10:15 a.m. ET: ADVERTISING ACCESSIBILITY NETWORK: The Advertising Accessibility Network is a pre-competitive, voluntary industry working group committed to ensuring that advertising is accessible to people, initially focused on UK/Europe but now expanding to the US. In the United States, 28% of the population have some type of disability (Source: CDC), yet less than 1% of TV advertising is estimated to be fully accessible (Source: Extreme Reach). The Advertising Accessibility Network includes advertisers like P&G, Unilever, Diageo, and Mars, global platforms like Google and Meta, broadcasters like Comcast and advertising associations including the WFA, ISBA, egta, and more. Find out how we can work collectively to bring this initiative to the United States.

• Dale Green, Global Director – Purpose Marketing – Mars
• Additional speakers to be announced.

10:15–10:30 a.m. ET: SUSTAINABILITY: Jason Trubowitz, SVP Brand and Media, ANA will review the “Sustainability in Digital Media Planning” & “Connected TV: Unlocking Sustainable Growth Through Smarter Media Planning” reports that outline the steps marketers can make to drive sustainable advertising practices and processes — without forgoing ad performance & increasing costs

• Jason Trubowitz, Senior Vice President. Brand and Media –  ANA

10:30–11:00 a.m. ET: NETWORKING BREAK

11:00 a.m.–12:00 p.m. ET: ANA INCLUSIVE MARKETING BEST PRACTICES POWERED BY AIMM AND SEEHER

• 11:00-11:20 p.m. ET: AIMM:

  • As consumer expectations rise, brands that want to maximize their growth must relevantly and authentically reflect people of all cultures, identities, abilities, and races to build loyalty and trust. Brands become more than the sum of their parts when inclusion is aligned across all marketing efforts – starting with strategy and all the way through creative executions and activations. This session unveils new insights from CIIM’s third consumer sentiment study, released in partnership with AIMM, revealing how when cultural authenticity, belonging, and inclusive marketing are done right, brands maximize corporate growth. Attendees will learn which actions most effectively drive consumer advocacy—and how to deliver inclusion without sacrificing growth. 

• 11:20-11:40 p.m. ET: SEEHER:
  • Missing the Modern Male in Advertising? Stereotyping men is costing brands. Discover how modern male portrayals drive inclusive growth.
  • Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers: Your industry’s future is female-driven. See how to portray women with industry-specific nuance and impact.
• 11:40-12:00 p.m. ET: DISCUSSION AND Q&A

12:00–1:00 p.m. ET: NETWORKING LUNCH

Speakers

Christine Guilfoyle serves as President of SeeHer, the global initiative to champion the accurate representation of women and girls in marketing, media, and entertainment while driving business growth. Under Christine’s leadership, she increased SeeHer’s membership to more than 7,250 of the world’s leading brands, media companies, platforms, and research organizations. Before joining SeeHer, Christine was the senior vice president, group publisher at Meredith Corporation. While there, she oversaw sales and marketing for Better Homes & Gardens, Martha Stewart Living, Shape, and helped launch The Magnolia Journal, Meredith’s partnership with Chip and Joanna Gaines, as well as Allrecipes magazine, the print companion to the world’s largest food website. Christine served as the launch publisher of Every Day with Rachael Ray, which was recognized as the media launch of the year by Ad Age, Adweek, and MIN. FOLIO named Christine to its inaugural “Top Women in Media” list in 2014. Two years later, she was inducted into MIN’s Sales Hall of Fame and in 2017 received the FOLIO honor of “Top 100 Honoree.” She has also served on the Board of Directors for Marist College School of Continuing Education and the New York University Summer Publishing Institute.

Elliot Lum is the executive vice president of community and growth at the ANA, where he leads efforts to drive multicultural and inclusive marketing. Previously, Mr. Lum was the vice president of strategic marketing at Columbia Records and a brand manager for the Max Fresh business at Colgate-Palmolive. In 2018, he published My Entrepreneurial Confessions as a culmination of one year spent interviewing more than 300 millennial founders across 24 states. Mr. Lum received his M.B.A. from MIT Sloan and his B.A. in art history from Columbia University.

Dale Green is Global Director – Purpose Marketing at Mars Inc. He leads Purpose Marketing across segments ensuring that the marketing of Mars’ brands speaks to and celebrates the diversity of the consumers who enjoy them as well as being responsible in the world. He has been leading Mars’ relationship with GDIGM for the past five years. Dale is a Deputy Vice Chair of UN Women’s Unstereotype Alliance. He is also a member of the World Federation of Advertisers’ (WFA) Diversity & Inclusion Task Force, which seeks to challenge the wider industry to better represent and champion diverse identities. Dale has more than 25 years of marketing experience in consumer products across multiple categories and countries whilst working for Mars, Müller and Kraft Foods. He has been responsible for creating global advertising and innovation strategies behind some the world’s largest brands and for accelerating growth of the business. He is results driven and committed to achieving excellence through clear strategy, visible leadership and collaborative teamwork. In addition, Dale leverages his passion for using brands and business as a change for good. He currently leads a diverse team of marketing professionals based across multiple countries. Dale’s notable achievements include some of SNICKERS® most iconic campaigns, including winning the Super Clio for best Superbowl Ad in 2020. Dale has been awarded two IPA Gold awards for advertising effectiveness. He also developed the first-ever global campaign for TWIX® (“Left Twix, Right Twix”). Originally from the UK, Dale now resides in Chicago, USA with his wife Rachel, their two children, and their many pets.

Jason Trubowitz is the senior voce president of Media and Measurement and oversees the ANA’s Media and Measurement Leadership Council. Previously, Jason ran agency-side media planning teams for Coca-Cola, Diageo Spirits, Unilever, and Walmart, as well as in-house media planning for NBC Universal and UnitedHealth Group.