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Client-side ANA members can attend the 2025 Masters of Marketing Conference FOR FREE. Platinum and Gold client-side members can also attend this committee meeting but will need to pay for their conference registration.

Agenda

The Marketing Operations and Transformation Forum focuses on the foundation of an organization’s overall marketing strategy and operations. A convergence of people, process, technology, and data, Marketing Operations (MOPs) is the essential center of excellence that allows organizations to not only meet the marketing challenges of today, but position brands to address evolving consumer behavior in the future. This forum encourages participation from experienced MOPs leads interested in keeping up with best practices, as well as brand and product executives eager to implement or scale MOPs at their companies.

8:00–9:00 a.m. ET: Networking Breakfast

9:00–9:20 a.m. ET: Welcome Remarks and Introductions

• Peter Kenigsberg, Senior Director, Brand & Media, ANA

9:20–9:55 a.m. ET: STRATEGIC INFLUENCE THROUGH PARTNERSHIP: A DESIGN THINKING APPROACH TO ENTERPRISE INNOVATION AND ACCOUNTABILITY: In complex, matrixed organizations, marketing operations leaders are uniquely positioned to drive enterprise-wide impact yet often lack the strategic levers to influence upstream decisions and ensure downstream accountability. This session presents a leadership framework grounded in design thinking and a customer-centric mindset, treating internal partners as stakeholders in a shared value system. Drawing on experiences at P&G, General Mills, and Johnson & Johnson, Samuele Visentini will demonstrate how this approach enabled successful front-end innovation launches, built a scalable experimentation culture, and aligned portfolio strategy across global business units. Attendees will gain practical tools to foster early engagement, lead change with confidence, and elevate marketing operations as a strategic partner across the enterprise.

• Samuele Visentini, Marketing Strategy and Planning Lead, Global Vision Care, Johnson & Johnson

9:55–10:30 a.m. ET: NORWEGIAN CRUISE LINE: BUILDING A SCALABLE IN-HOUSE VIDEO PRODUCTION OPERATION: What began as a single-person overflow solution has evolved into a fully scaled in-house production capability at Norwegian Cruise Line. Today, Rebel Fish Creative Group supports a wide range of content needs, from broadcast to long-form video, reducing reliance on external agencies and driving operational efficiency. In this session, you'll hear how the team built a compelling business case for insourcing production, aligned stakeholders, and developed the infrastructure, workflows, and talent needed to make video production a core competency. This transformation story offers practical insights for marketing operations leaders looking to optimize content creation, manage resources, and scale internal capabilities.

• Marja Valdes, Director, Video Production & Digital Content, Norwegian Cruise Line

10:30–11:00 a.m. ET: NETWORKING BREAK

11:00-12:00 p.m. ET: INTERACTIVE WORKSHOP: PUSH YOUR BOUNDARIES WITH PURPOSE, PRESENCE & PARTNERSHIPS – THE NEW PLAYBOOK FOR THRIVING IN MODERN MARKETING: Today’s marketers are under more pressure than ever—to deliver results fast, collaborate cross-functionally, and stay energized in the face of constant change. But here’s the truth: thriving in this environment has less to do with job titles or tech stacks—and everything to do with how you bring purpose, presence, and partnership to the way you show up and contribute every day. In this high-energy, experiential session, Dr. Debbie Qaqish introduces a powerful new playbook rooted in positive psychology and real-world marketing success. You’ll explore how to push your professional boundaries by reconnecting to your Purpose, elevating your Presence, and building game-changing Partnerships. This session blends bold inspiration with hands-on reflection, helping you clarify the deeper “why” behind your work and craft a purpose statement that fuels performance, identify the mindset and presence you bring to high-stakes moments, and map your stakeholder ecosystem to strengthen the partnerships that matter most.

• Dr. Debbie Qaqish, Principal and Chief Strategy Officer, The Pedowitz Group

12:00 p.m.–1:00 p.m. ET: NETWORKING LUNCH

Speakers

Dr. Debbie Qaqish's passion is found in the work she does every day—give marketing leaders the ideas, strategies and confidence they need to reimagine the role of their marketing team and redefine its impact. As Partner and Chief Strategy Officer of The Pedowitz Group (TPG) Dr. Debbie has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. 

Marja Valdes has extensive experience in video production and digital content management, currently serving as the Director of Video Production and Digital Content at Norwegian Cruise Line since 2009, where responsibilities include overseeing video and film shoot productions within the company's annual budget. Prior to this role, Marja worked as a production manager at Películas Ponder from 1999 to 2008, contributing to the creation of TV commercials and viral campaigns for prominent clients in the U.S. Hispanic and Latin American markets. She holds a Bachelor of Science in Communications with a focus on Film and TV Production from the University of Miami, achieved in 2001.

Samuele Visentini is a global marketing and growth leader with over a decade of experience spanning portfolio strategy, go-to-market execution, and digital health innovation at Procter & Gamble, General Mills, and Johnson & Johnson. He has built incubators that turn white-space opportunities into market-ready businesses, launched digital experimentation labs to scale rapid test-and-learn, and driven AI-powered innovations in health and connected commerce. Known for blending strategic vision with disciplined execution, Samuele transforms complex challenges into actionable strategies, builds high-performing teams, and delivers measurable growth across global markets.