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Agenda

Join our panel of brand practitioners and industry experts for an interactive session on the latest developments in the evolution of generative and agentic AI, and how they are coming to life through the MarTech stack. Contribute to our next AI for Marketers playbook by participating in a real-time immersion session led by bestselling author and former Harvard Business School professor David Edelman. You will leave this session with practical insights and cutting-edge strategies to help accelerate your AI and MarTech ambitions.

8:00–9:00 a.m. ET: NETWORKING BREAKFAST

9:00 – 9:15 a.m. ET: TECHNOLOGY PRACTICE OVERVIEW

9:15 – 10:15 a.m. ET: DEFINING THE AI-DRIVEN MARTECH STACK: AI is now an integral part of the modern marketing technology stack, not just enhancing performance, but fundamentally transforming how organizations connect data, content, and customer experiences. In this panel, senior leaders will share how AI is shaping the stack of the future: segmenting audiences with precision, scaling the content supply chain, powering complex personalization, and driving digital transformation strategies.

• Ana Mourão, Global End User Data –  Stanley Black & Decker
• Liana Cave, Head of Marketing Technology –  Dell
• Trinadha Kandi, Managing Director, Customer and Marketing –  Deloitte Digital
• Blair McCracken, Executive Director, Marketing Technology Strategy – CVS Health

10:15 – 10:35 a.m. ET: NETWORKING BREAK

10:35 - 11:20 a.m. ET: MARKETING EPIC DESTINATIONS IN THE AI ERA : AI has upended traditional travel planning as LLMs learn more about the likes and dislikes of consumers and AI agents represent those consumers in finding the best-suited locations (and prices). DMOs (destination marketing organizations) like Visit Orlando and attraction-focused marketers like Universal Destinations & Experiences require data, agility, and ingenuity to revise and adapt to traditional marketing methods, in the pre, mid, and post phases of the traveler journey. Please join two travel AI experts who will share best practices and learning on how marketers can take the transformational power of AI and turn it to their advantage.

• TJ Jana, Director  ofData Engineering & MarTech, Data & AI, Digital & Technology – Universal Destinations & Experiences
• Tim Megginson, Vice President of Digital & Data Strategy – Visit Orlando

11:20 - 11:55 a.m. ET: CREATING THE AI PLAYBOOK, AN INTERACTIVE DISCUSSION ON HOW AI IS CHANGING OUR INDUSTRY, YOUR WORKFLOW, AND YOUR JOB: In this session, Edelman Advisory Services’ David Edelman, author, consultant, former CMO (Aetna) and Harvard Business School Senior Lecturer and Fellow, will lead an interactive discussion around the impact that AI is having on the structure and workflow of marketing organizations. This provocative session will serve as one of the inputs for a major initiative for the ANA to help guide organizations to understand what’s working and what isn’t as marketers transform their AI capabilities.

• David Edelman, Senior Lecturer of Business Administration – Harvard Business School / Former CMO – Aetna, a CVS Health Company

11:55 a.m. - 12:00 p.m. ET: WRAP-UP 

12:00 p.m.–1:00 p.m. ET: NETWORKING LUNCH

Speakers

Liana Cave is an accomplished marketing technology leader with deep expertise in content orchestration, DAM/MAM systems, and digital asset strategy. As Head of Marketing Technology at Dell, she oversees the platforms and workflows that enable Dell’s marketing teams to deliver consistent, relevant, and scalable content across channels. With over fifteen years in the digital content space, Liana has driven transformation through technology, metadata strategy, and cross-functional collaboration. Known for balancing technical precision with creative vision, she excels at turning complex systems into everyday tools that amplify brand storytelling and improve customer experience.

David Edelman is a sought-after advisor on digital transformation and marketing and is author of the upcoming book Personalized: Customer Strategy in the Age of AI. As CMO at Aetna, he guided the company (now part of CVS Health) through becoming a digitally-oriented, customer-centric brand. He has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by Adweek as one of the “Top 20 Marketing and Technology Executives.” Currently, Mr. Edelman teaches marketing at Harvard Business School and advises CEOs and CXOs in health and marketing services, focusing on AI and personalization.

TJ Jana is an accomplished technology leader with more than two decades of experience spanning software engineering, digital platforms, data integration, and marketing technology. As Director of Digital & Technology at Universal Destinations & Experiences, he drives data, AI, and martech strategies that power customer engagement and innovation. Previously, TJ held senior roles at St. Jude Children’s Research Hospital, ServiceMaster, and IBM, leading complex global technology implementations across industries and markets. Known for blending strategic vision with hands-on expertise, TJ has a proven record of building scalable platforms, solving complex problems, and mentoring teams to deliver lasting business impact.

Trinadha Kandi is a Retail & Customer Transformation Leader at Deloitte Digital. His mission is to assist clients in transforming their digital and marketing capabilities to achieve their business growth through the use of data, technology, content, and creativity. Mr. Kandi has more than over two decades of experience, leveraging his expertise in marketing technology, data, and AI to provide counsel to leading brands and deliver data-driven marketing solutions for clients across various industries.

Blair McCracken is a results-driven digital technology & marketing executive at CVS Health, currently serving as Lead Director of Digital Technology & Channel Execution. With over 16 years of experience, Blair specializes in marketing automation, eCommerce strategy, SEO, web content, and integrating marketing platforms. At CVS, Blair has directed dozens of digital campaigns, introduced SMS member-marketing, and championed owned-channel retention efforts. Known for being both strategic and hands-on, Blair thrives on solving complex challenges, aligning teams, and consistently driving revenue and efficiency across digital channels. Blair’s combination of creativity, analytical mindset, and passion for execution make them an engaging leader in digital marketing.

Tim Megginson, MBA, is a marketing leader passionate about using data, digital strategy, and innovation to connect people with unforgettable experiences. As Vice President of Digital & Data Strategy at Visit Orlando, he leads efforts in digital marketing, analytics, AI, and privacy-first data practices that help make Orlando the most visited destination in the U.S. Tim’s career spans leadership roles at Universal Orlando Resort and The Dollywood Company, where he drove growth through creative digital engagement. Named an Orlando Business Journal “Person to Know in Tourism,” he also enjoys mentoring future leaders and supporting the industry’s growth.

Ana Mourão is an innovative digital marketing leader and the creator of the Experimental Marketer Framework. With over 15 years of experience at companies like Stanley Black & Decker, 3M, and Charles Schwab, Ana has developed a passion for leveraging marketing technology to drive customer-centric improvements while fostering organizational agility.