Thank You
Thank you to our speakers, sponsors, hosts, and everyone who attended the 2023 ANA Masters of B2B Marketing Conference!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
For the 2024 ANA Masters of B2B Marketing Conference, June 12 – 14, 2024 in Naples, Fla.!
Go Further
Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.
About the Conference
June 5 – 7, 2023 | Orlando, Fla. and Virtual
Driving Business, Driving Brand, Driving Growth
About two-thirds of U.S. CMOs say the role of marketers has grown and taken on more importance in the last year.* And it's no surprise. B2B marketing continues to accelerate at a rapid rate, mirroring the infinity loop that maps out evolving digital demands and the journey of buyers and customers. But keeping up with those changes is always a challenge.
Guided by the ANA Growth Agenda, the Masters of B2B Marketing Conference covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.
The ANA Masters of B2B Marketing Conference is the only event that creates experiences and content that helps attendees become more effective marketers and build stronger brands.
*eMarketer, The B2B CMO and Leadership Balancing Act, August 2022
Join the conversation at #ANAB2B
The 2023 ANA Masters of B2B Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Gregory Boosin, Executive Vice President, Global B2B & Product Marketing, Mastercard
- Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
- Richard Sanderson, Marketing, Sales & Communications Officer Practice Leader, Spencer Stuart
Hosts and Speakers
Vincent Bahk
Head of Brand, Digital, and Experiential Marketing
FIS
Tusar Barik
Director, Agency & Partner Marketing
Bruce Biegel
Senior Managing Partner
The Winterberry Group
David Blackburn
Head of Digital Marketing
ProShares
Linda Boff
Chief Marketing Officer
GE
Gregory Boosin
Executive Vice President, Global B2B & Product Marketing
Mastercard
Ann Boza-Lobo
Vice President of Brand, Content and Experience Marketing
Kyndryl
Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience
Siemens Healthineers
Nancy Casey
Global Head, Cross Industries; Strategic Clients Group
Oracle
Dominic Chu
Senior Markets Correspondent
CNBC
Toni Clayton-Hine
Chief Marketing Officer, Americas
Ernst & Young LLP
Thomas Clendenin
Senior Vice President, Marketing
CNBC
Lou Cohen
Director, Digital Marketing & Demand Generation COE Leader, Americas
EY
Latané Conant
Chief Revenue Officer
6Sense
Sonia David
Vice President, Business Marketing Practice
ANA
Peter Fader
Professor of Marketing
The Wharton School, University of Pennsylvania
John Follett
Co-Founder, CXO & Head of Research
Demand Metric
Ann Marie Gothard
VP, Global Corporate Media Relations
Henry Schein
Scott Horst
Vice President of Marketing, Content & Storytelling
Lumen
Nghia Karoll
Senior Director, Demand Generation
ServiceNow
Marc Keating
Chief Innovation Officer
Stein IAS
Mike Kelleher
SVP, Sales & Marketing
Marketbridge
Joe Kingsbury
Global Chair
Edelman Business Marketing
Dan La Russo
MD, Group Director, West
Ogilvy
Bob Liodice
Chief Executive Officer
ANA
Jeff Lowe
Chief Commercial Officer
SMART Technologies
Mike Marcellin
CMO
Juniper Networks
Kim McNeil-Downs
Managing Director, US Marketing Excellence Leader
Deloitte (2021 B2 Award Winner)
Audrey Melofchik
CEO, North America
Wunderman Thompson
Eric Newell
VP, Performance Marketing
Anteriad
Therese Parkes
Director of Technology B2B
Lisha Perez
Partnership Lead, The B2B Institute
Erik Petersen
Senior Director, Brand and Advertising
Workday
Matt Powell
VP & Executive Director
B2B International, A Merkle Company
Kati Quigley
Vice President of Product Marketing
Smartsheet
Rob Sanchez
Chief Executive Officer
Anteriad
Richard Sanderson
Marketing, Sales & Communications Officer Practice Leader
Spencer Stuart
Malinda Sandman
Senior Director of Global Marketing
Mailchimp
Latha Sarathy
Chief Research Officer
ANA
Nikita Shetty
VP, Integrated Marketing
Bill Tucker
CEO, Aquila
Group EVP, ANA
Bill Zengel
Senior Vice President, Business Marketing Practice
ANA
“It is not a time for the timid. As B2B marketers, we need to be bold, courageous, and creative.”
- Bob Liodice, ANA CEO
Conference Sponsors
Presenting Sponsor
General Sponsors
