Related ANA Content
Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.
ANA Magazine
B2B
Are B2B Marketers Ignoring Hidden Buyers?
ASK Answers
Case Studies
In-House Excellence Awards
Canva’s Enterprise Campaign Delivers Results with Strategic Out-of-Home Placements
Canva’s out-of-home campaign reached enterprise decision-makers with targeted messaging, boosting awareness and helping exceed pipeline goals.
In-House Excellence Awards
Hilti’s B2B Push Redefines Brand Loyalty on the Job Site
Hilti’s B2B campaign celebrated construction professionals through an experiential, multi-channel approach. Focused on emotional connection and authenticity, it positioned Hilti as a trusted partner and drove strong engagement across North America.
In-House Excellence Awards
Synchrony’s Media Plan Promotes Its Health Care Credit Card
The company reached health care providers with paid social, paid search, and sponsored content, as well as lead-nurture emails and direct mail.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
The State of B2B Pipeline Growth Report
Demand Metric and Pipeline360 surveyed 400+ B2B marketers across the US and UK, and the message is clear: alignment between sales and marketing is the strongest predictor of pipeline success. Optimizing channels, leveraging AI, and getting lead quality right are mission-critical in a resource-constrained environment.
Money Slides
Ranking the Most Valuable B2B Brands, 2024
Representatives from Deloitte, Stein IAS, and Brand Finance identify the most valuable B2B brands of 2024.
