Conference Agenda

DLA Piper

BREAKOUT 1A: FUNDAMENTALS OF ADVERTISING LAW

This session will provide an introduction to key issues in advertising law that both lawyers and marketers should know. The panel will discuss various topics, including how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures. For each topic, the panel will provide an overview of the key legal requirements, show examples of ads that were challenged, and leave you with tips to help you stay out of trouble.

Gonzalo Mon

Partner Kelley Drye & Warren LLP

BREAKOUT 1C: RECYCLABLE OR RISKY? SAFELY SUBSTANTIATING ENVIRONMENTAL CLAIMS IN A SHIFTING LEGAL LANDSCAPE

Nina Frant

Special Counsel Freshfields

BREAKOUT 1D: TCPAWORLD LIVE: MASTERING TCPA COMPLIANCE AS TCPA LITIGATION RISK CONTINUES TO SPIKE

TCPA litigation is surging, fueled by aggressive plaintiffs, evolving regulatory rules, and expanding state “mini-TCPAs.” Compliance has never been more critical -- or more challenging. Join the Czar and Queenie of TCPAWorld.com together with Jessica Miller, Assistant General Counsel of American Family Insurance, as they unpack the latest developments, spotlight key risk areas, and share practical strategies to keep your marketing campaigns defensible while minimizing exposure in an increasingly hostile TCPA environment.

Eric Troutman

Founder Troutman Amin, LLP

BREAKOUT 2A: BASICS OF PRIVACY

The privacy landscape is shifting rapidly, with regulators, courts, and technology platforms reshaping how consumer data can be collected, used, and shared.  From evolving state privacy laws to COPPA updates, dark pattern scrutiny, and new restrictions on cross-site tracking, advertisers face heightened compliance risks and operational challenges. At the same time, industry is grappling with the phase-out of third-party cookies, expanding consent requirements, and growing calls for transparency in algorithmic pricing. This panel will explore the latest legal, regulatory, and technological developments impacting digital advertising, including federal and state privacy initiatives and enforcement trends. Panelists will offer insights on what these changes mean for advertisers, ad tech providers, and counsel advising them—and provide practical strategies for navigating the next wave of privacy requirements while maintaining effective marketing practices.

Maneesha Mithal

Partner Wilson Sonsini Goodrich & Rosati

BREAKOUT 2B: GOING GLOBAL: NAVIGATING LEGAL AND REGULATORY ISSUES FOR GLOBAL CAMPAIGNS

Campaigns and consumer-facing initiatives are increasingly global in scope. These activations frequently demand reconciliation of divergent legal and regulatory requirements to manage the advertiser’s risk, while trying to achieve a consistent global business imperative. This panel will discuss practical approaches to navigating the challenges in structuring and activating global campaigns. The panel will cover emerging legal issues in the global advertising industry, approaches to compliance, and frameworks advertisers can use to scale campaigns across geographies.

James Stewart

Associate DLA Piper

BREAKOUT 2C: THE DANCE BETWEEN LEGAL AND MARKETING – AN IN-HOUSE PERSPECTIVE

This panel discussion with experienced in-house counsel takes a behind-the-scenes look at what marketing and legal can do to best prepare for the inevitable demand letter, including consumer surveys, regulatory updates, social media agreements, influencers and overall risk assessment.

Jason Stiehl

Partner Crowell & Moring LLP

BREAKOUT 2D: STATE-LED REGULATION: NAVIGATING A FRAGMENTED COMPLIANCE LANDSCAPE

States are increasingly stepping into roles once reserved for federal regulators—driving sweeping changes in product labeling, packaging, and environmental claims. From extended producer responsibility (EPR) laws to Texas’ new food label warnings, companies face a patchwork of requirements with national implications. This panel will explore how brands are responding—and what’s coming next.

Kristi Wolff

Partner Davis Wright Tremaine LLP

BREAKOUT 3A: GREEN CLAIMS, GLOBAL CONSEQUENCES: NAVIGATING RISK ACROSS THE GLOBE

As “green” claims increasingly become a competitive differentiator, they have likewise increasingly become a target of plaintiff attorneys and regulators across the globe.  Join as HSF Kramer (formerly Kramer Levin) unpacks the legal risks and recent developments in the U.S., U.K., and EU.

Eileen Patt

Partner Herbert Smith Freehills Kramer LLP

BREAKOUT 3B: TINY TARGETS, BIG RISKS: NAVIGATING THE EVOLVING CHILDREN’S ADVERTISING AND PRIVACY LANDSCAPE

Today’s children’s advertising landscape is more complex – and more scrutinized – than ever. Join us for a practical, insider look at how legal teams are navigating real-world risks tied to social media, influencers, and immersive platforms like Roblox. We’ll dissect key federal and state developments, spotlight recent COPPA and CARU cases, and offer forward-thinking strategies for staying compliant in a fast-moving digital environment.

Allison Fitzpatrick

Partner, Advertising + Marketing Davis+Gilbert LLP

BREAKOUT 3C: BEYOND THE FINE PRINT: HOW REGULATORS ARE REDEFINING DECEPTION, SUBSTANTIATION, AND UNFAIRNESS

Gone are the days when a buried disclosure or a stack of footnotes could ward off enforcement. In 2025, the FTC and State AGs are expanding the use of “unfairness” to challenge advertising practices that cause consumer harm – even when claims aren’t outright false. At the same time, regulators are raising the bar on substantiation claims –especially in health, wellness, and in fast moving environments like influencer campaigns, AI-generated content, and social media. This session will explore how regulators are using both deception and unfairness theories to target modern marketing tactics, with practical takeaways for advertisers, platforms, and legal teams navigating the edge of innovation.

Rahul Rao

Partner White & Case LLP

BREAKOUT 3D: FROM CASTING TO CONTRACTS: WHAT EVERY BRAND NEEDS TO KNOW ABOUT AI AND AD PRODUCTION IN 2025

Fresh out of negotiations with SAG-AFTRA, Stacy Marcus and Michael Isselin will break down the brand-side essentials of the new 2025 SAG-AFTRA Commercials Contract. From structuring talent and endorser relationships to navigating the evolving media landscape and production formats, they’ll translate union rules into business realities. In particular, the session will highlight the new provisions for using AI in production and provide real-world examples of how these terms apply in production. Whether you’re starting to embrace the use of AI in your advertising or just looking to learn about the latest SAG-AFTRA obligations, this session will help you spot the pitfalls, leverage the opportunities, and keep your campaigns compliant and creative.

Stacy Marcus

Chief Negotiator, Joint Policy Committee (JPC) Partner, DLA Piper LLP

LUNCH SESSION

Po Yi

Partner Partner Manatt, Phelps & Phillips, LLP

BREAKOUT 4A: “SWEEPSTAKES CASINO” BACKLASH: A TIME OF RECKONING FOR MISUSE OF THE AMOE

John Feldman

Partner Reed Smith LLP

BREAKOUT 4B: THE ROLE OF AI IN MARKETING LAW: PRACTICAL WAYS TO PROTECT YOUR BRAND WHILE SAVING TIME

Guy Shahar

CEO Blee

BREAKOUT 4C: NAVIGATING "MADE IN THE USA" CLAIMS IN A TARIFF-DRIVEN LANDSCAPE

Recent shifts in global trade policy and the introduction of new tariffs have reshaped supply chains and heightened the appeal of manufacturing and marketing products as "Made in the USA." With consumer interest and competitive advantage on the rise, companies are increasingly considering these claims –but not without risk. This panel will explore the regulatory framework governing "Made in the USA" representations, share insights into best practices for substantiating claims, and discuss strategies for managing potential enforcement by agencies such as the FTC.  Whether you're advising on product labeling, advertising strategy, or global sourcing, join us for an interactive discussion on protecting your client’s brand and reputation in today’s complex regulatory environment.

Megan New

Partner Barnes & Thornburg LLP

BREAKOUT 4D: WELL THEN, I HAVE A BRIDGE TO SELL YOU: COMBATTING THE LATEST CONSUMER SCAMS AND FRAUD

From gift card fraud and job opportunity schemes to online impersonation, cybersquatting and fake reviews, we explore the emerging trends in scams and fraud, as well as the laws that govern these practices. We will examine the legal frameworks that protect consumers and businesses from misleading advertising and review-related fraud, and the tools companies are using to stop these bad actors. For each scenario, we will ask the panel for their input on questions that often don't have straightforward answers: What are these scammers trying to accomplish, how are they doing it, and what methods are you employing to try and stop them? We will discuss how, on the one hand, new technologies are impacting the proliferation of scams and fraud, while on the other hand, they are being effectively used to identify and thwart them.

Melissa S. Dillenbeck

Partner Faegre Drinker Biddle & Reath LLP

BREAKOUT 5A: LITIGATION TRENDS: IS THERE ANY SAFE CAMPAIGN?

Advertising litigation risk is usually the largest risk affecting advertisers.  Katten partners and Advertising co-chairs Kristin Achterhof and Chris Cole will discuss the latest trends in consumer class action and Lanham Act litigation that can affect how advertisers operate. This panel will examine if the federal-state-competitor rubric is still the best way to think about risk, take a look at who is getting sued and why, and share what advertisers can do to lower these risks.

Kristin Achterhof

Partner and Co-Chair, Advertising Katten Muchin Rosenman LLP

BREAKOUT 5B: AD CONTENT CREATION: NAVIGATING CHALLENGES AND OPPORTUNITIES

This session will explore the dynamic landscape of AI in digital advertising, focusing on its inherent opportunities, challenges, and the essential safeguards for responsible implementation. We will provide an overview of the evolving regulatory landscape, delve into content provenance and the C2PA’s efforts to establish standards for AI-generated content, and examine the critical balance of empowering users with relevant information for informed ad decisions while mitigating the risks associated with excessive labeling.

David Caragliano

Senior Manager, Government Affairs & Public Policy Google

BREAKOUT 5C: REVIEWS, RANKINGS & RULES: HOW DO THE FTC'S RULE ON FAKE REVIEWS AND UPDATED ENDORSEMENT GUIDES IMPACT E-COMMERCE AND INFLUENCER STRATEGIES AND TACTICS TODAY?

The FTC has issued a Rule on Consumer Reviews and Testimonials and has updated its Endorsement Guides, and we’ve seen both regulatory and class-action challenges to a host of allegedly deceptive uses of reviews and endorsements. While the FTC’s ongoing focus on truthfulness, transparency, and ridding the ecosystem of fake or misleading reviews has remained at center stage, it has been joined by the class action bar in the spotlight. This session will provide an update on the current legal landscape and offer important guidance businesses can use to stay compliant, whether working with influencers or soliciting, publishing, or amplifying consumer reviews.

Jim Dudukovich

Partner Nelson Mullins Riley & Scarborough LLP

BREAKOUT 5D: THE GENIUS ACT PLAYBOOK: UNLOCKING STABLECOIN ISSUANCE FOR NON-FINANCIAL BRANDS

This session will provide a practical general overview of the proposed "Genius Act," which opens the door for non-financial companies to become stablecoin issuers. We will begin with a primer on the law’s framework, its legislative process, and what distinguishes this opportunity for non-financial companies and retailers. The discussion will highlight, at a high level, business implications, including compliance, operational opportunities, risk management, and customer loyalty considerations and opportunities. We will also provide insights into the market opportunity, customer experience improvements such as streamlined checkouts, and how retailer-issued stablecoins can integrate with existing payment systems and digital wallets but avoid credit card processing fees. We will also compare these digital assets to traditional token rewards, discuss requirements for managing reserves and preventing fraud, and give a well-rounded primer on this emerging payments model.

Sarah Rubenstein Polak

Attorney Loeb & Loeb LLP

BREAKOUT 6A: CONSUMER CLASS ACTION LITIGATION UPDATE

Joseph Orzano

Partner Seyfarth Shaw LLP

BREAKOUT 6B: AI AT THE CROSSROADS OF IP LITIGATION AND IGAMING

What’s new—and what matters now—in AI litigation?  This session pairs frontline insights from the leading copyright disputes with the fast-evolving use of AI in sports betting and iGaming.  Hear the latest from counsel in the seminal Thomson Reuters v. Ross Intelligence appeal on originality and fair use in training LLMs, along with practical takeaways from the first wave of class actions testing AI training.  Explore what matters to in-house counsel when it comes to AI litigation risks.  We will then turn to AI’s expanding role in sports and iGaming—market prediction, player analytics, and individualized promotions—and the emerging patchwork of regulatory and enforcement activity. Leave with a clear view of the litigation trends, compliance pitfalls, and risks keeping in-house teams up at night across both IP and AI-enabled gaming.

Anna Naydonov

Partner White & Case LLP

BREAKOUT 6C: WHEN THE PRICE ISN’T RIGHT: LEGAL RISKS OF REFERENCE PRICING, FEES, AND SURCHARGES, DYNAMIC AND ALGORITHMIC PRICING, AND OTHER DECEPTIVE PRACTICES

Pricing products and services is more complicated than ever. Consumers are complaining, and the FTC, Department of Justice (DOJ), and state regulators continue to examine how businesses present and disclose all aspects of pricing. This is putting companies under scrutiny for common pricing strategies, including fees, charges for add-on services, dynamic pricing, and sales and discounts. Industries in all sectors of the economy, including hotels, landlords, ticket sellers, and others, must be aware of recent developments in pricing law. In this session, you will hear about the latest legal requirements, recent enforcement actions, and litigation trends, and discuss pricing best practices.

Leonard Gordon

Partner Venable LLP

BREAKOUT 6D: SOCIAL MEDIA ENGAGEMENT AND IP PROTECTION - ALTERNATIVE ENFORCEMENT OPTIONS

Social media is rife with false claims and intellectual property infringement. Many of these problems arise in the context of small operators who may be difficult or impossible to contact through traditional channels. Thankfully, social media platforms have takedown procedures that can provide expedited review and removal of problematic content. In this talk, our panel provides an overview of these tools and some best practices for how to deploy them.

Barry Benjamin

Partner Kilpatrick Townsend & Stockton LLP

BREAKOUT 7A: FROM DEFECTS TO DECEPTION: CLASS ACTIONS ALLEGING FALSE ADVERTISING AS THE NEW FRONTIER IN PRODUCT LIABILITY LITIGATION

Consumer fraud class actions alleging false advertising along with product defect elements are expanding in complexity, scope, and volume. This session explores emerging trends in these kinds of class actions, including increased litigation involving undisclosed toxic substances like PFAS and benzene, and winning defense strategies in these cases.

Norman C. Simon

Partner, Head of Advertising Litigation, US Herbert Smith Freehills Kramer LLP

BREAKOUT 7B: NAVIGATING PRIVACY IN AD TECH: OPPORTUNITIES, CHALLENGES, AND INNOVATIONS ACROSS THE ECOSYSTEM

The use of personal data in ad tech presents meaningful opportunities and challenging legal issues for companies on the buy and sell side of the ecosystem. During this panel, learn about trends, safeguards, and innovations being pursued by advertisers, publishers, and intermediaries as they contend with the constantly shifting landscape of privacy laws in the United States.

Katie Cramer

Counsel Perkins Coie LLP

BREAKOUT 7C: PRACTICAL CONSIDERATIONS FOR SUBSCRIPTION SERVICES: A DEEP DIVE INTO COMPLIANCE WITH AUTO-RENEWAL REGULATIONS

Join a panel of in-house attorneys and regulators for a session focused on the complexities of auto-renewal regulations and challenges in-house counsel face when trying to operationalize compliance. Attendees will gain valuable insights into the latest compliance requirements, potential legal challenges, and strategies to ensure their subscription models adhere to evolving legal standards, including anticipated FTC enforcement against subscription marketing programs in the wake of the vacated Negative Option Rule and trends in recent FTC and state enforcement and private litigation. This program is essential for professionals aiming to navigate the legal intricacies of subscription services with confidence and precision.

Jehan Patterson

Of Counsel Covington & Burling LLP

BREAKOUT 7D: FAKE FRIENDS, DEEPFAKES, AND FAKING IT: PRACTICAL STRATEGIES TO DEAL WITH ALL OF THE FAKERS IN A WORLD CRAVING AUTHENTICITY

Brands and businesses face a landscape of deceptive digital practices that threaten brand integrity and create legal risks. These practices include false endorsements, faked user-generated content, competitors using junk science to promote products, and influencers padding follower counts and engaging in guerrilla tactics like sham #SponCon tags. This panel will delve into recent lawsuits, legal developments, and enforcement actions to dissect the legal and practical strategies brands can take to protect authenticity in an increasingly artificial world.

Tiffany Ferris

Partner and Chair, Trademark and Advertising Practice Group Haynes Boone

BREAKOUT 8A: NAVIGATING THE REGULATORY LANDSCAPE DURING TRUMP 2.0

This expert panel will read the tea leaves and predict the shifting consumer protection enforcement priorities of the Federal Trade Commission, DOJ’s Civil Division, CFPB, and state Attorneys General. While the CFPB has been shuttered and the FTC has seen large reductions in force, we have also seen an uptick in high-stakes, populist oriented enforcement actions from the FTC, DOJ and state Attorneys General – including bipartisan state-federal actions. This panel, which includes former high-level officials from state and federal enforcement agencies and in-house counsel from one of the world’s most respected brands, will review the developments over the past nine months, discuss emerging trends, and offer expert assessments about what to expect over the next four years. The panelists will also offer practical advice on how to prioritize your compliance efforts to stay under the radar and avoid being caught up in an expensive investigation – or worse.

Frank Gorman

Partner WilmerHale

BREAKOUT 8B: MANAGING VENDORS AND PARTNERS IN THE EVOLVING GLOBAL ADVERTISING ECOSYSTEM

The panel will focus on managing the complex relationships among advertisers, agencies, data brokers, AI and other technology providers, data processors, and other vendors. We will provide practical insights on protecting intellectual property, addressing data privacy, security, and cross-border transfer obligations, and assessing and allocating risk.  Expect a review of best practices for due diligence and contracting, considering the viewpoints of each party to find a reasonable common ground.

Kyle Dull

Senior Associate, Data Privacy, Cybersecurity & Digital Assets Practice Squire Patton Boggs

BREAKOUT 8C: THE “ULTIMATE” PANEL ON PUFFERY: CAN YOU SAY YOU’RE THE BEST OR BETTER THAN THE REST?

Your company has made a fantastic new widget.  Your marketers want to tell consumers everywhere that it’s the BEST widget.  But at what point do they need to have substantiation for that statement against every other widget?  When do superlatives and other extreme, fun, funny, whimsical statements cross the line from puffery to actionable statements that require support?  Join us to discuss how NAD and courts have addressed these questions, and to talk about practical guidance on staying on the right side of the line.

Jennifer Yang

Partner Proskauer Rose LLP

BREAKOUT 8D: E-TAILERS AND RETAILERS: HOT TOPICS IN AD LAW

This session will cover hot and emerging topics for e-tailers and retailers, including the latest updates about price advertising, junk fees, recurring subscription (auto-renewal) programs, and advertising claim substantiation with an emphasis on health and comparative claims, as well as best practices for compliance and risk mitigation.

Jason Howell

Partner Frankfurt Kurnit Klein & Selz PC

DURING THE RECEPTION: DRINKS AT THE ROUNDTABLES

OPENING REMARKS

Bob Liodice

CEO ANA

HOUSEKEEPING

Chris Oswald

Executive Vice President and Head of Goverment Relations ANA

LEADERSHIP CHANGES AT THE FTC AND NAD - WHAT THIS MIGHT MEAN FOR ADVERTISING PRIORITIES AND YOUR CLIENTS

For our opening session, join Amy Mudge and Daniel Kaufman from Baker Hostetler as they are joined by FTC Commissioner Melissa Holyoak and Phyllis Marcus, Vice President of the National Advertising Division of BBB National Programs. With new leadership at both the FTC and the NAD, change is afoot, and Amy and Daniel will guide a fast-paced and informative discussion on some of the important advertising issues and considerations that should be front of mind for 2026 and beyond. This discussion will help participants understand what every practitioner needs to know about FTC and NAD priorities and practice, including recent developments at both FTC and NAD.

Amy Ralph Mudge

Leader, Advertising, Marketing and Digital Media Practice BakerHostetler

NOT ALL SUPERHEROES WEAR CAPES: ADVERTISING & MARKETING LAW COUNSEL IN ACTION

Join us for another fast-paced, cinematic video experience packed with high-stakes moments, surprising twists and insights. You’ll learn about the latest advertising and marketing law developments, discover their implications for your practice and clients, and, most importantly, learn how to apply them to provide practical, value-added advice. You’ll find that you possess rare abilities - powers that set you apart and empower you to achieve more than you thought possible. You’ll walk away with actionable strategies to elevate your counseling skills and practice tips to deliver real, measurable value. You will experience thought-provoking revelations on what it all means. More than educational - it’s entertainment with a purpose. Be ready to be inspired and informed. But beware: those who don’t attend will miss their chance to see into the future.

Ron Urbach

Partner/Co-Chair Davis+Gilbert LLP

TAMING CHAOS WITH CONTRACTS (AND CONVICTION): A CLAUSE FOR EVERY CRISIS

These are chaotic times. Artificial intelligence, tariffs, executive orders, a changing regulatory environment … and more. What can a thoughtful, practical, humble advertising lawyer do to guide her clients? In this session, we will share insights on how to identify and mitigate these and other risks with contracts, counseling, and (most of all) conviction.

Hannah Taylor

Partner, Advertising, Marketing & Public Relations Group Frankfurt Kurnit Klein & Selz PC

WHEN THE AD WRITES ITSELF: LEGAL IMPLICATIONS OF AGENTIC AI IN ADVERTISING

What happens when AI autonomously creates, posts, and optimizes ads – without human direction? This session will look at the ownership of AI-generated work and whether an ad with no human author can be protected; where the legal liability falls if an autonomous AI makes a misleading claim or uses copyrighted material, and if automated disclosures comply with FTC regulatory standards.

John Monterubio

Partner Loeb & Loeb LLP

#AD OR NOT? AVOIDING LEGAL ISSUES WITH INFLUENCERS IN AN INCREASINGLY LITIGIOUS ENVIRONMENT

With myriad influencers populating the Internet praising the benefits of their favorite products and services, it can be hard to spot the line between ardent fans and people who are paid to promote. The line gets blurrier still when a paid influencer posts both contracted and independent endorsements for a sponsor. Although decisions by the courts and guidance from the National Advertising Division (NAD), Federal Trade Commission (FTC), and state regulators have provided guidelines for influencer marketing, gray areas abound – and consumer lawsuits are emerging. But you can get it right. In this session you will learn about recent cases, common pitfalls, and how to protect your company when using influencers.

Melissa Landau Steinman

Partner Venable LLP

STICKY CUSTOMERS, STICKY LEGAL ISSUES: LOYALTY AND CONSUMER INCENTIVES UNDER THE MICROSCOPE

Monique (Nikki) Bhargava

Partner Reed Smith LLP

BREAKOUT 9A: ADVERTISING FOR HEALTH AND WELLNESS: THE SHIFTING STANDARDS FOR SUBSTANTIATION

Health and wellness products include foods, dietary supplements, beauty products, and over-the-counter devices. While consumer demand increases for products perceived to be “better for you,” missing the mark on when a wellness claim becomes a health claim,  whether a product is subject to regulation, or what the substantiation standards are can result in multiple layers of harm for brands. This panel will review the shifting standards and ambiguities in regulatory authority. The discussion will cover recent enforcement trends, implied and express claims, and the pitfalls to avoid when using testimonials, influencers, and reviews.

Laura Brett

Partner Simpson Thacher & Bartlett LLP

BREAKOUT 9B: PROTECTING CONSUMER PRIVACY WHILE BUILDING YOUR BRAND: HOW THE DAA BUILT THE MODEL FOR INDUSTRY SELF-REGULATION

Most CMOs would rather get a root canal than navigate their way through the growing tangle of new privacy laws and regulations at the state and federal level. So how has the Digital Advertising Alliance (DAA) brought together a group of powerhouse brand advertisers that includes Target, Verizon, Unilever, Bank of America, Google, Lilly, Ford, Starbucks, Best Buy, Netflix, Toyota, IBM, Hilton, and dozens of other major brands to support the industry's leading self-regulatory organization for interest-based advertising? By extending its leadership and building the next generation of its ubiquitous "AdChoices" privacy tools for consumers that are easy-to-use, trusted, and aligned with privacy law in 49 of the 50 states – all behind the powerful AdChoices icon. Join one of those brand leaders and executives from DAA and its accountability partners to discuss the privacy challenges facing brand marketers today and how the DAA's self-regulatory program and tools are helping companies address those issues while strengthening their businesses and their brands.

Moderator: Lou Mastria

CEO Digital Advertising Alliance

BREAKOUT 9C: SO YOU’VE RECEIVED A CIVIL INVESTIGATIVE DEMAND…

Receiving a Civil Investigative Demand (CID) from the Federal Trade Commission or a State Attorney General can be alarming. This panel will discuss what to do (and what not to do) in response to a CID. The panel will discuss the steps of the CID process, including interactions at the staff level, and best practices surrounding responding to document requests, preparing for investigational hearings, potential settlements, and other alternatives. It will also discuss the ethics of counsel when responding to a civil investigative demand. We hope that attendees will leave this discussion feeling prepared and equipped to confidently handle and any CID that comes their way.

Bezalel Stern

Partner Manatt, Phelps & Phillips, LLP

BREAKOUT 9D: THE DOOMSCROLL DILEMMA: HOW YOUR BRAND’S WEBSITE AND SOCIALS COULD EXPOSE YOU TO RISK IN 2026

This session will help you spot the regulatory, self-regulatory, and litigation traps related to your common e-marketing and sales practices, such as pricing and delivery fee practices, content copyright risks, and affiliate marketing. More importantly, we will map out practical guidance on how to reduce your exposure and build business-first operational compliance programs.

Sarah La Voi

Partner BakerHostetler

BREAKOUT 9E: COMPLICATIONS FOR CAUSE MARKETING ONLINE: NEW LAWS IN CALIFORNIA AND HAWAII COMPLICATE COMPLIANCE FOR MANY FAMILIAR PROMOTION TYPES

Ed Chansky

Shareholder Greenberg Traurig, LLP

BREAKOUT 10B: FIX LABS: THE TENUOUS LINE BETWEEN FOOD AND PHARMA

Fix Labs, the maker of a supplement powder, has fast tracked its growth and exploded in popularity over the last few months.  With products already on the shelves, the supplements maker is (finally) seeking legal advice on its products.  Journey with us as we learn the ropes and legal landscape applicable to supplements and confront myriad legal questions and challenges along the way.

Mary Ann Wymore

Partner UB Greensfelder LLP

BREAKOUT 10C: SPONSORSHIP AGREEMENTS IN COLLEGE & PROFESSIONAL SPORTS: CURRENT TRENDS AND NEGOTIATION TIPS FOR SPONSORS

The goals for the legal team remain the same – helping ensure the marketing team gets the rights, benefits, and assets they need while limiting risks to the brand’s investment.  Achieving these goals requires navigating a diversified media ecosystem, overlapping rightsholders in professional and college sports, and the impact of individual athletes and NIL rights.  This session will highlight current trends and discuss negotiation strategies for brands, with a focus on key provisions in sponsorship agreements including category exclusivity, content rights, media spend and accounts, territory and activation restrictions, and remedies for under-delivery.

David Ervin

Partner Crowell & Moring LLP

BREAKOUT 10D: BUILDING TRUST IN INFLUENCER MARKETING

Influencer marketing is an established, must-use, marketing tactic for small and large brands alike today. Despite its success, however, trust in influencers and credibility of influencer content continue to create regulatory and PR headaches and risks for brands as well as influencers – often running into major legal issues, such as the FTC endorsement guides or IP law. This panel will discuss different approaches to addressing credibility and trust, including the NAD’s Influencer Trust Index and the certification program that BBB National Programs is developing as well as examples of how brands are currently managing such risks.

Po Yi

Partner Manatt, Phelps & Phillips, LLP

BREAKOUT 10E: E-COMMERCE IN FOCUS: CLASS ACTION TRENDS, MASS ARBITRATION, AND PROACTIVE PROTECTION

This session will spotlight several of the latest class action trends and legal landmines facing e-commerce businesses. Panelists will also address the growing phenomenon of mass arbitration and its impact on online sellers. The discussion will conclude with actionable risk mitigation strategies, including best practices for drafting and implementing enforceable website and mobile application terms of service. Attendees will gain practical insights to help future-proof their businesses against evolving legal threats.

Thorne Maginnis

Partner ArentFox Schiff LLP

HOUSEKEEPING REMARKS

Christopher Oswald

Executive Vice President & Head of Government Relations ANA

PREPARING FOR THE WORLD CUP

With the 2026 FIFA World Cup coming to the U.S., Canada, and Mexico next summer, marketers need to start planning now about how to get in on all of the action without getting a red card. This panel will discuss ambush marketing and associated concerns such as trademark, contract rights, right of publicity, and First Amendment issues. It will also discuss international law in the U.K, India, and Mexico.

Jeff Greenbaum

Managing Partner Frankfurt Kurnit Klein & Selz PC (United States)

THE TCPA CZAR SPEAKS!: WHAT EVERY OUTBOUND MARKETER NEEDS TO KNOW RIGHT NOW FROM EVERYONE’S FAVORITE TCPA ATTORNEY

Eric Troutman

Founder & Partner Troutman Amin, LLP

UNLOCKING PRIVACY INNOVATION: PETS SOLUTIONS AND RECOMMENDATIONS FOR THE DIGITAL ECOSYSTEM

This session will explore the transformative potential of Privacy-Enhancing Technologies (PETs), including insights into the latest PETs solutions and their practical applications. Hear how investing in PETs can help future-proof your data practices and enhance user trust and learn more from experts across the ecosystem about how legislation can further incentivize PETs.

Alex Propes

Government Affairs and Public Policy Manager Google

CLOSING REMARKS