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How to Advertise with More Character
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Case Studies
Multicultural and Inclusive Marketing Awards
Western Union’s Appeal to South Asian, Filipino, and Jamaican Communities
The campaign highlighted the brand’s emotional role in facilitating remittances in culturally specific ways.
Multicultural and Inclusive Marketing Awards
How Pepsi Sparked Delicious Debates to Win Hispanic Hearts
Pepsi tapped into the passionate culinary rivalries that divide Latin American communities — who makes the best tamales, Mexico or Colombia? — to create hyper-localized audio campaigns that sparked friendly debates across the U.S.
Multicultural and Inclusive Marketing Awards
Toyota Celebrates Black Men's Unstoppable Drive with Cinematic Brand Campaign
Toyota and Burrell Communications Group created "You Can't Stop My Drive," a cinematic brand campaign celebrating Black men's resilience, ambition, and transformative power of mobility.
Event Videos
Industry Insights
Leading Edge
5 Strategies Top Marketing Teams Use that Low Performers Miss
Knowledge Partners
Knowledge Partners
Fame, Feeling, and Furry Friends: Why Animals are One of Advertising’s Best Sidekicks
System1 discusses why brands turn to our four-legged, feathered, and even scaly companions to tug on heartstrings and wallets.
Knowledge Partners
Q3 2025 Location-Based Targeting Guide: Outsmart Your Competition
Foursquare shares insights from its Q3 Location-Based Targeting Guide, covering dozens of of customizable targeting strategies for major Q3 moments — from Fourth of July celebrations to back-to-school shopping — helping marketers reach high-intent customers and maximize campaign performance.
