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Multicultural and Inclusive Marketing Awards

Putney Empowers Juneteenth Education with AI

4 weeks ago

Putney launched ChatJuneteenth, the first AI tool built for a holiday, to shift the educational burden away from Black Americans and offer inclusive, accessible learning about Juneteenth’s history and meaning.

Multicultural and Inclusive Marketing Awards

APIA/McDonald's Scholars: AI-Driven Storytelling

1 month ago

McDonald’s used AI-powered storytelling to spotlight real AAPI student journeys, challenging stereotypes and driving scholarship awareness. The campaign blended innovation and authenticity to deepen its connection with underserved Asian communities.

In-House Excellence Awards

WestJet Highlights AI’s Shortcomings as a Reminder of Real Travel’s Importance

2 months ago

WestJet’s in-house agency Propel created a satirical ad for AI-generated vacation memories, which would supposedly obviate the need for real travel. However, the garish distortions exhibited by these “memories” humorously highlighted how valuable IRL travel remained.

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Knowledge Partners

Marketing Measurement Glossary

by Jackson Bazley, Jess Mitchell, Kevin Svenningsen, 2 weeks ago

The Marketing Measurement Glossary explains essential marketing metrics and concepts — including attribution, analytics, and brand valuation — for clear, accurate data interpretation.

Knowledge Partners

What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior

2 weeks ago

The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.

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