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Multicultural and Inclusive Marketing Awards
How Maybelline Changed the Face of Beauty for Asian Americans
Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.
Multicultural and Inclusive Marketing Awards
Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
Multicultural and Inclusive Marketing Awards
IKEA’s New Site Celebrates Hispanic Language Diversity
IKEA launched a culturally fluent Spanish-language website and campaign celebrating linguistic diversity among Hispanic families, driving engagement and sales through relatable storytelling, search strategy, and inclusive digital experiences.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
Knowledge Partners
What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior
The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.
Knowledge Partners
ECI Media Management’s Top 10 Insights into Retail Media As It Reaches Maturity
ECI Media Management outlines 10 strategic imperatives for retail media investment, emphasizing omnichannel integration, data ownership, measurement standards, and transparency to maximize media value as the channel matures.
