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Case Studies
In-House Excellence Awards
Quilted Northern Parodies a Classic Starship Tune to Boost Brand Awareness
The toilet paper brand spoofed “We Built This City,” which, in its hands, became “We Quilt This City.”
In-House Excellence Awards
WestJet Highlights AI’s Shortcomings as a Reminder of Real Travel’s Importance
WestJet’s in-house agency Propel created a satirical ad for AI-generated vacation memories, which would supposedly obviate the need for real travel. However, the garish distortions exhibited by these “memories” humorously highlighted how valuable IRL travel remained.
In-House Excellence Awards
Experian Visualizes Hidden Subscriptions as Sneaky Figures in “Hidden” Spot
Experian visualized hidden subscriptions as characters in a TV spot, driving awareness and downloads for its cancelation tool through bold creative and memorable storytelling.
Event Videos
Industry Insights
Knowledge Partners
Money Slides
In-House Agencies’ Current Use of AI Tools
The ANA shares survey data that reveals the extent to which in-house agencies are adopting AI as well as the uses to which they are putting it.
Money Slides
In-House Agencies' Top KPIs
The ANA shares survey data that illuminates the KPIs that in-house agencies are most commonly held accountable for.
Money Slides
Research Studies
Research Reports
ANA In-House Agency Fact Book — 2025
The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.
Research Reports
The Continued Rise of the In-House Agency: 2023 Edition
Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Findings in 2023 show that eighty-two percent of ANA members now have an in-house agency — up from 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008.