2026 ANA Creator Marketing Conference, presented by Pinterest

TIME	EVENT DETAILS	LOCATION
Monday, February 23, 2026
11:30am	REGISTRATION OPEN	Four Seasons Foyer (IN-PERSON ONLY)
1:00pm - 1:10pm	WELCOME REMARKS Leah Marshall Vice President, Digital and Influencer Marketing ANA	Four Seasons Ballroom (HYBRID)
1:10pm - 3:10pm	HACKATHON FOR GOOD The 2026 Creator Marketing Conference will kick off an interactive Hackathon for Good that engages attendees in a creative group brainstorm around how one nonprofit, Children’s Miracle Network Hospitals, can better leverage creators and social media. Working in small groups, participants will apply creator marketing strategies to a real-world challenge: helping the non-profit to amplify their mission and impact with creators.	Four Seasons Ballroom (HYBRID)
1:10pm - 1:20pm	HACKATHON PART 1: CREATIVE BRIEFING The Hackathon for Good will begin with an on-stage conversation between the conference host and a CMN Hospitals marketing leader. Using a creative brief format, attendees will learn the target audience for their social campaigns and past barriers when trying to use creators. Hayley Virta Senior Director, Digital Marketing Children’s Miracle Network Hospitals	Four Seasons Ballroom (HYBRID)
1:20pm - 1:55pm	HACKATHON PART 2: INSIDE CREATOR'S MIND: TURNING BREAKTHROUGH CONTENT INTO BRAND VALUE Behind every brand partnership is a creator who knows how to balance creativity with strategy. In this session, hear directly from a creator who'll pull back the curtain on their creative process for developing authentic and engaging content that drives results while resonating with their audience. Through personal stories and real-world examples, they’ll share how they find inspiration, weave brand messages into their own narrative, and build content that both their audiences and partners love. Attendees will get a behind-the scenes look at: The art of idea generation: How creators turn inspiration into content that resonates with their audience while meeting brand objectives How tapping culture and trends fuels authentic storytelling Best practices for turning brand creative briefs into meaningful and relatable content Strategies for balancing brand guidelines with authentic storytelling and creativity Josh Rosenberg Co-Founder & CEO Day One Agency Tiff Baira TikTok & Lifestyle Creator Gab Bois Multidisciplinary Artist & Designer	Four Seasons Ballroom (HYBRID)
1:55pm - 3:10pm	HACKATHON PART 3: INTERACTIVE BRAINSTORM Attendees will be divided into collaborative groups to generate fresh campaign ideas. While everyone will be working together to support CMN Hospitals, all participants will leave with tools and creative strategies they can bring back to their organizations and apply in their marketing roles. At the close, a select number of groups will have the opportunity to have a leader come up to a mic and share their best creative ideas with the larger audience.	Four Seasons Ballroom (HYBRID)
3:10pm - 3:35pm	NETWORKING BREAK	Four Seasons Foyer (IN-PERSON ONLY)
3:35pm - 4:10pm	STANLEY 1913: THE 100-YEAR OVERNIGHT SUCCESS- BUILDING A DIGITAL-FIRST BRAND FROM A CENTURY OF LEGACY How did a 110+ year-old brand become a cultural must-have of today? Learn how Stanley 1913 redefined enduring quality, proving its relevance in unexpected ways. The brand's ascent from supporting America’s workforce to a global cultural fixture is a story of crafted moments and genuine connection, seamlessly integrating into consumers' lives. Learn how Stanley 1913 strengthened its cultural relevance through a strategic pivot to a digital-first marketing approach and successfully leveraged authentic collaborations and expanded into performance products to cement its place in the modern consumer landscape. Kate Ridley Chief Brand Officer PMI WW Brands LLC (Stanley 1913)	Four Seasons Ballroom (HYBRID)
4:10pm - 4:45pm	ASK ANYTHING! LIVE INTERACTIVE SESSION FEATURING INFLUENCER MARKETING LEADERS Here’s your chance to get your influencer marketing questions answered! This live, interactive session will bring together leaders to tackle hot topics from creator selection and emerging trends to measurement and ROI. Participants can submit questions anonymously through the ANA Events app or ask them live in this candid discussion with real-world insights. No topic is off-limits! Whether you’re navigating budget challenges, legal hurdles, or exploring innovative approaches, this session is designed to give you actionable advice you can put to work immediately. Don’t miss this opportunity to get your questions answered and hear what’s top of mind for other influencer marketing professionals. Derek Schoen Vice President, Integrated Media Strategy MGM Resorts International	Four Seasons Ballroom (HYBRID)
4:45pm - 5:20pm	SESSION 3: ANA PARTNER OPPORTUNITY	Four Seasons Ballroom (HYBRID)
5:20pm - 5:30pm	CLOSING REMARKS Leah Marshall Vice President, Digital & Influencer Marketing ANA	Four Seasons Ballroom (HYBRID)
5:30pm - 6:30pm	NETWORKING RECEPTION	Four Seasons Foyer (IN-PERSON ONLY)
6:30pm	DINNER ON YOUR OWN	Four Seasons Foyer (IN-PERSON ONLY)
Tuesday, February 24, 2026
7:00am	REGISTRATION OPEN	Four Seasons Ballroom (IN-PERSON ONLY)
8:00am - 9:00am	BREAKFAST	Four Seasons Ballroom (IN-PERSON ONLY)
8:00am - 8:30am	BREAKFAST ROUNDTABLE DISCUSSIONS On the first full day of the Creator Marketing Conference, we’ll be offering five themed and facilitated breakfast conversations on topics including: Getting Started with Influencers TikTok Tips Measurement & ROI Avoiding Influencer Waste, Fraud & Risk BBB National Programs Influencer Training & Certification Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend- no need to register in advance.	Four Seasons Ballroom (IN-PERSON ONLY)
9:00am - 9:05am	PINTEREST WELCOME REMARKS Lauren Glaubach Vice President, Global Content Partnerships Pinterest	Four Seasons Ballroom (HYBRID)
9:05am - 9:40am	CREATORS: MARKETING’S NEXT GROWTH ENGINE Influencer marketing has moved from the margins to the mainstream. 99% of advertisers are now embracing it as a core digital strategy according to WFA, and confidence in its future is at an all-time high. Dedicated budgets have more than doubled since 2019, creators’ rates are rising, and over half of brands plan to increase spend by an average of 23% in the year ahead. Creator content is extending well beyond just social media into display, video, and even retail media, signaling its broad value. 90% of advertisers believe influencer marketing’s importance will hold steady or continue to grow in the years ahead yet challenges remain, from proving ROI to managing talent effectively at scale. Hear ANA’s CEO set the stage with where creator marketing stands today and how marketers can unlock even greater value from one of the most powerful drivers of brand growth. Bob Liodice Chief Executive Officer ANA	Four Seasons Ballroom (HYBRID)
9:40am - 9:50am	HOST WELCOME REMARKS Casey DePalma McCartney Chief Brand Communications Officer Unilever	Four Seasons Ballroom (HYBRID)
9:50am - 10:25am	MICROSOFT’S B2B CREATOR PLAYBOOK B2B marketing is no longer just about selling products, it’s about connecting with people in meaningful and memorable ways and Microsoft is redefining how creators accomplish that. This session will take attendees behind the scenes of Microsoft’s approach to B2B influencer marketing, showing how they blend creativity, data, and collaboration to craft content that resonates. Learn how they identify and collaborate with creators, integrate content across digital channels, and measure ROI in complex B2B ecosystems. From creative ideation to execution and analytics, learn how Microsoft transforms creator-led marketing into a scalable and impactful growth engine. Kevin Frankenfeld Head of Creators & Fandom Microsoft Evan Horowitz CEO Movers+Shakers	Four Seasons Ballroom (HYBRID)
10:25am - 11:00am	TURNING DMs INTO DIALOGUE: COMMUNITY-DRIVEN CREATOR MARKETING For eos, “community” is not a buzzword, it’s the brand’s greatest differentiator. Recognized as having one of beauty’s most engaged brand communities, eos shows that creators are not just collaborators but co-authors of its story. This session will highlight how creators shape its campaigns, inspire innovation, and amplify authentic brand love. Hear how at eos, creators fuel community, drive loyalty, tap cultural relevance, and spark long-term growth. Carley Caldas Senior Vice President, Marketing & Creative eos	Four Seasons Ballroom (HYBRID)
11:00am - 11:20am	NETWORKING BREAK	Four Seasons Ballroom (IN-PERSON ONLY)
11:20am - 11:55am	BUILDING A CHALLENGER BRAND WITH CREATORS In 2022, MrBeast (the YouTuber with the most subscribers globally) launched Feastables, a chocolate brand with the mission to end child labor in the cocoa industry. Feastables has rapidly carved out space in the crowded confectionary category by blending creator influence with bold marketing strategies. In this session, Bryan Waddell, CMO of Feastables, will share insights on charting a career path in influencer marketing, leveraging both traditional and unconventional marketing tactics to stand out as a challenger brand and using engagement and social data to better respond to evolving consumer behaviors. Bryan Waddell CMO Feastables	Four Seasons Ballroom (HYBRID)
11:55am - 12:02pm	FIRESTARTER SESSION	Four Seasons Ballroom (HYBRID)
12:02pm - 12:37pm	FINDING AUTHENTICITY AND CONVERSION ON PINTEREST Learn how Pinterest’s creator ecosystem drives discovery, inspiration, and action. Using brand and creator examples, Lauren Glaubach, VP of Global Content Partnerships, will share how advertisers are able to reach intentional audiences, ride Gen Z trends, and convert inspiration into action with evergreen organic content, collages, and shoppable formats in a positive, brand‑safe environment. Lauren Glaubach Vice President, Global Content Partnerships Pinterest	Four Seasons Ballroom (HYBRID)
12:37pm - 1:45pm	LUNCH	Four Seasons Ballroom (IN-PERSON ONLY)
1:45pm - 2:20pm	AI + CREATORS: UNLOCKING AUDIENCES YOU HAVEN’T MET YET Today’s consumers gravitate towards communities with shared passions, identities, and cultural moments. For brands, the challenge and the opportunity is how to identify and break through with these niche audiences in authentic ways. In this interactive session, identify new potential target audiences using AI, discover creators whose follower bases align with those audiences, and activate them through content that resonates and converts. You’ll gain practical tools for using AI to map emerging and niche audiences and strategies for pinpointing the right creators to authentically connect with those audiences. Then hear real-world examples of brands successfully applying these methods to drive measurable results and engage in a hands-on exercise to apply these approaches to your own campaigns Chris Irwin Head of Brand & Creative Barclays U.S Jill Smith CEO Iris Americas	Four Seasons Ballroom (HYBRID)
2:20pm - 2:55pm	TURBOCHARGED: HOW 7-ELEVEN FUELS BRAND GROWTH THROUGH CAR CULTURE Discover how 7-Eleven identified key customer fandoms—gaming, sports, music, and car culture, and leveraged creators to authentically connect with these passionate communities. This session will take you inside 7-Eleven’s evolving approach to car culture, share real-world examples of influencer partnerships, and reveal how impact is measured to ensure these collaborations drive brand growth. Marissa Eddings Head of Brand, Advertising, Media 7-Eleven	Four Seasons Ballroom (HYBRID)
2:55pm - 3:15pm	NETWORKING BREAK	Four Seasons Ballroom (IN-PERSON ONLY)
3:15pm - 3:50pm	OPTIMIZING INVESTMENT & REDUCING WASTE The ANA Influencer Marketing Working Group is an active community of client-side marketers whose purpose is to identify areas of waste in influencer marketing and remedies to reduce waste in order to optimize investment. This session will share learnings from the group in areas including influencer selection, models for influencer management, governance, contracting, measurement, and more. Bill Duggan Group EVP ANA Shannon Goldberg Senior Director, Entertainment & Influencer Marketing St. Jude Children’s Research Hospital	Four Seasons Ballroom (HYBRID)
3:50pm - 3:57pm	FIRESTARTER SESSION	Four Seasons Ballroom (HYBRID)
3:57pm - 4:00pm	CLOSING REMARKS Casey DePalma McCartney Chief Brand Communications Officer Unilever	Four Seasons Ballroom (HYBRID)
4:00pm - 4:30pm	SPEAKER MEET AND GREETS: KEEP THE CONVERSATION GOING Wrap up your day with informal networking and Q&A with our speakers and fellow marketers. At the back of the room, you’ll find high-top tables marked with session topics. This is your chance to dive deeper, swap insights, ask questions, and connect directly with thought leaders. Stay, mingle, and share ideas until we roll into the evening cocktail reception.	Four Seasons Ballroom (IN-PERSON ONLY)
5:00pm - 6:00pm	RECEPTION	Four Seasons Foyer (IN-PERSON ONLY)
6:00pm - 7:30pm	DINNER	Four Seasons Ballroom (IN-PERSON ONLY)
Wednesday, February 25, 2026
7:00am	REGISTRATION OPEN	Four Seasons Foyer (IN-PERSON ONLY)
8:00am - 9:00am	BREAKFAST	Four Seasons Ballroom (IN-PERSON ONLY)
8:00am - 8:30am	BREAKFAST ROUNDTABLE DISCUSSIONS On the final day of the Creator Marketing Conference, we’ll be offering five themed and facilitated breakfast conversations on topics including: Creator Identification & Selection Agency Relationship Management Measuring Sales & Success Tapping Culture & Trends BBB National Programs Influencer Training & Certification Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the topic you’d like to attend- no need to register in advance.	Four Seasons Ballroom (IN-PERSON ONLY)
9:00am - 9:05am	WELCOME REMARKS Casey DePalma McCartney Chief Brand Communications Officer Unilever	Four Seasons Ballroom (HYBRID)
9:05am - 9:40am	INFLUENCING BEHAVIOR BY LEVERAGING CULTURE According to Dr. Marcus Collins, true cultural engagement is the most powerful vehicle for influencing behavior. Brands who lead culture tend to be more successful than those who simply follow trends. In this keynote by the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, learn which brands are leading culture and their formula for success. Dr. Marcus Collins Best Selling Author, For The Culture Clinical Professor, Ross School of Business, University of Michigan	Four Seasons Ballroom (HYBRID)
9:40am - 10:15am	BUILDING A MORE INTREPID AMERICA: PURPOSE, PRODUCT, AND THE POWER OF STORYTELLING As the line between creators and brands continues to blur, Intrepid Travel, the world’s largest B Corp-certified adventure travel company, is redefining how purpose-driven storytelling fuels growth. Learn how Intrepid is evolving its brand presence and product portfolio to better connect with U.S. travelers, including the introduction of new Short Breaks that meet Americans’ appetite for meaningful, flexible experiences. And hear how Intrepid’s sustainability leadership and authentic creator partnerships are inspiring travelers to explore responsibly—and why aligning mission with message is the key to building lasting brand love. Louise Laing VP of Marketing Intrepid Travel	Four Seasons Ballroom (HYBRID)
10:15am - 10:50am	DON’T ROLL THE DICE ON INFLUENCE: LEGAL WATCH OUTS FOR BRAND-CREATOR PARTNERSHIPS Keri Bruce is a partner and head of the advertising group at the law firm Reed Smith. Bruce was recently honored by Ad Age when named to their 2025 Leading Women list. This session will provide the legal perspective on influencer marketing covering issues including negotiating deals, developing strong contracts, influencer disclosure and compliance, legal review of influencer posts, and other risk mitigation musts. You’ll leave with a practical checklist for contracting with creators and an understanding of the latest legal watch outs. Keri Bruce Partner, Entertainment & Media Industry Group Reed Smith	Four Seasons Ballroom (HYBRID)
10:50am - 11:05am	NETWORKING BREAK	Four Seasons Foyer (IN-PERSON ONLY)
11:05am - 11:40am	FROM CRISIS TO BLOCKBUSTER: THE EVOLUTION OF A BESTSELLER Discover how Penguin Random House elevated JAMES by Percival Everett into a breakout literary and cultural hit. Hear how the marketing team at Random House Group skillfully navigated the challenges posed by an actors’ and writers’ strike, leveraged creator partnerships, and built organic buzz with compelling storytelling to propel the novel to #1 on the New York Times list. From campaign architecture to creator activations, this session will delve into the tactical and emotional strategies that made JAMES a breakout success. Milena Brown VP Marketing Penguin Random House	Four Seasons Ballroom (HYBRID)
11:40am - 12:15pm	CLIENT VS. CREATOR: A GAME SHOW Join us as we close out the Creator Conference with the ultimate Vegas game show on the ANA stage… Client vs. Creator! Our host Finola Austin will pose questions to a marketer and a social media star about some of the toughest challenges in the world of influencer marketing brand partnerships. We’ll see when their answers match up and when they clash, all in the style of the iconic retro TV show, The Newlywed Game. Finola will then lead a discussion about the disconnects that arise when creators and clients collide and how agencies and marketers can turn nascent partnerships into matches made in heaven. Finola Austin VP, Creative & Client Strategy Linqia	Four Seasons Ballroom (HYBRID)
12:15pm - 12:20pm	CLOSING REMARKS Casey DePalma McCartney Chief Brand Communications Officer Unilever	Four Seasons Ballroom (HYBRID)

11:30am

REGISTRATION OPEN

Four Seasons Foyer (IN-PERSON ONLY)

1:00pm
- 1:10pm

WELCOME REMARKS

Leah Marshall: Vice President, Digital and Influencer Marketing ANA

Four Seasons Ballroom (HYBRID)

1:10pm
- 3:10pm

HACKATHON FOR GOOD

The 2026 Creator Marketing Conference will kick off an interactive Hackathon for Good that engages attendees in a creative group brainstorm around how one nonprofit, Children’s Miracle Network Hospitals, can better leverage creators and social media. Working in small groups, participants will apply creator marketing strategies to a real-world challenge: helping the non-profit to amplify their mission and impact with creators.

Four Seasons Ballroom (HYBRID)

1:10pm
- 1:20pm

HACKATHON PART 1: CREATIVE BRIEFING

The Hackathon for Good will begin with an on-stage conversation between the conference host and a CMN Hospitals marketing leader. Using a creative brief format, attendees will learn the target audience for their social campaigns and past barriers when trying to use creators.

Hayley Virta: Senior Director, Digital Marketing Children’s Miracle Network Hospitals

Four Seasons Ballroom (HYBRID)

1:20pm
- 1:55pm

HACKATHON PART 2: INSIDE CREATOR'S MIND: TURNING BREAKTHROUGH CONTENT INTO BRAND VALUE

Behind every brand partnership is a creator who knows how to balance creativity with strategy. In this session, hear directly from a creator who'll pull back the curtain on their creative process for developing authentic and engaging content that drives results while resonating with their audience. Through personal stories and real-world examples, they’ll share how they find inspiration, weave brand messages into their own narrative, and build content that both their audiences and partners love. Attendees will get a behind-the scenes look at:

The art of idea generation: How creators turn inspiration into content that resonates with their audience while meeting brand objectives
How tapping culture and trends fuels authentic storytelling
Best practices for turning brand creative briefs into meaningful and relatable content
Strategies for balancing brand guidelines with authentic storytelling and creativity

Josh Rosenberg: Co-Founder & CEO Day One Agency

Tiff Baira

TikTok & Lifestyle Creator

Gab Bois

Multidisciplinary Artist & Designer

Four Seasons Ballroom (HYBRID)

1:55pm
- 3:10pm

HACKATHON PART 3: INTERACTIVE BRAINSTORM

Attendees will be divided into collaborative groups to generate fresh campaign ideas. While everyone will be working together to support CMN Hospitals, all participants will leave with tools and creative strategies they can bring back to their organizations and apply in their marketing roles. At the close, a select number of groups will have the opportunity to have a leader come up to a mic and share their best creative ideas with the larger audience.

Four Seasons Ballroom (HYBRID)

3:10pm
- 3:35pm

NETWORKING BREAK

Four Seasons Foyer (IN-PERSON ONLY)

3:35pm
- 4:10pm

STANLEY 1913: THE 100-YEAR OVERNIGHT SUCCESS- BUILDING A DIGITAL-FIRST BRAND FROM A CENTURY OF LEGACY

How did a 110+ year-old brand become a cultural must-have of today? Learn how Stanley 1913 redefined enduring quality, proving its relevance in unexpected ways. The brand's ascent from supporting America’s workforce to a global cultural fixture is a story of crafted moments and genuine connection, seamlessly integrating into consumers' lives. Learn how Stanley 1913 strengthened its cultural relevance through a strategic pivot to a digital-first marketing approach and successfully leveraged authentic collaborations and expanded into performance products to cement its place in the modern consumer landscape.

Kate Ridley: Chief Brand Officer PMI WW Brands LLC (Stanley 1913)

Four Seasons Ballroom (HYBRID)

4:10pm
- 4:45pm

ASK ANYTHING! LIVE INTERACTIVE SESSION FEATURING INFLUENCER MARKETING LEADERS

Here’s your chance to get your influencer marketing questions answered! This live, interactive session will bring together leaders to tackle hot topics from creator selection and emerging trends to measurement and ROI. Participants can submit questions anonymously through the ANA Events app or ask them live in this candid discussion with real-world insights. No topic is off-limits! Whether you’re navigating budget challenges, legal hurdles, or exploring innovative approaches, this session is designed to give you actionable advice you can put to work immediately. Don’t miss this opportunity to get your questions answered and hear what’s top of mind for other influencer marketing professionals.

Derek Schoen: Vice President, Integrated Media Strategy MGM Resorts International

Four Seasons Ballroom (HYBRID)

4:45pm
- 5:20pm

SESSION 3: ANA PARTNER OPPORTUNITY

Four Seasons Ballroom (HYBRID)

5:20pm
- 5:30pm

CLOSING REMARKS

Leah Marshall: Vice President, Digital & Influencer Marketing ANA

Four Seasons Ballroom (HYBRID)

5:30pm
- 6:30pm

NETWORKING RECEPTION

Four Seasons Foyer (IN-PERSON ONLY)

6:30pm

DINNER ON YOUR OWN

Four Seasons Foyer (IN-PERSON ONLY)

7:00am

REGISTRATION OPEN

Four Seasons Ballroom (IN-PERSON ONLY)

8:00am
- 9:00am

BREAKFAST

Four Seasons Ballroom (IN-PERSON ONLY)

8:00am
- 8:30am

BREAKFAST ROUNDTABLE DISCUSSIONS

On the first full day of the Creator Marketing Conference, we’ll be offering five themed and facilitated breakfast conversations on topics including:

Getting Started with Influencers
TikTok Tips
Measurement & ROI
Avoiding Influencer Waste, Fraud & Risk
BBB National Programs Influencer Training & Certification

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend- no need to register in advance.

Four Seasons Ballroom (IN-PERSON ONLY)

9:00am
- 9:05am

PINTEREST WELCOME REMARKS

Lauren Glaubach: Vice President, Global Content Partnerships Pinterest

Four Seasons Ballroom (HYBRID)

9:05am
- 9:40am

CREATORS: MARKETING’S NEXT GROWTH ENGINE

Influencer marketing has moved from the margins to the mainstream. 99% of advertisers are now embracing it as a core digital strategy according to WFA, and confidence in its future is at an all-time high. Dedicated budgets have more than doubled since 2019, creators’ rates are rising, and over half of brands plan to increase spend by an average of 23% in the year ahead. Creator content is extending well beyond just social media into display, video, and even retail media, signaling its broad value. 90% of advertisers believe influencer marketing’s importance will hold steady or continue to grow in the years ahead yet challenges remain, from proving ROI to managing talent effectively at scale. Hear ANA’s CEO set the stage with where creator marketing stands today and how marketers can unlock even greater value from one of the most powerful drivers of brand growth.

Bob Liodice: Chief Executive Officer ANA

Four Seasons Ballroom (HYBRID)

9:40am
- 9:50am

HOST WELCOME REMARKS

Casey DePalma McCartney: Chief Brand Communications Officer Unilever

Four Seasons Ballroom (HYBRID)

9:50am
- 10:25am

MICROSOFT’S B2B CREATOR PLAYBOOK

B2B marketing is no longer just about selling products, it’s about connecting with people in meaningful and memorable ways and Microsoft is redefining how creators accomplish that. This session will take attendees behind the scenes of Microsoft’s approach to B2B influencer marketing, showing how they blend creativity, data, and collaboration to craft content that resonates. Learn how they identify and collaborate with creators, integrate content across digital channels, and measure ROI in complex B2B ecosystems. From creative ideation to execution and analytics, learn how Microsoft transforms creator-led marketing into a scalable and impactful growth engine.

Kevin Frankenfeld: Head of Creators & Fandom Microsoft

Evan Horowitz

CEO Movers+Shakers

Four Seasons Ballroom (HYBRID)

10:25am
- 11:00am

TURNING DMs INTO DIALOGUE: COMMUNITY-DRIVEN CREATOR MARKETING

For eos, “community” is not a buzzword, it’s the brand’s greatest differentiator. Recognized as having one of beauty’s most engaged brand communities, eos shows that creators are not just collaborators but co-authors of its story. This session will highlight how creators shape its campaigns, inspire innovation, and amplify authentic brand love. Hear how at eos, creators fuel community, drive loyalty, tap cultural relevance, and spark long-term growth.

Carley Caldas: Senior Vice President, Marketing & Creative eos

Four Seasons Ballroom (HYBRID)

11:00am
- 11:20am

NETWORKING BREAK

Four Seasons Ballroom (IN-PERSON ONLY)

11:20am
- 11:55am

BUILDING A CHALLENGER BRAND WITH CREATORS

In 2022, MrBeast (the YouTuber with the most subscribers globally) launched Feastables, a chocolate brand with the mission to end child labor in the cocoa industry. Feastables has rapidly carved out space in the crowded confectionary category by blending creator influence with bold marketing strategies. In this session, Bryan Waddell, CMO of Feastables, will share insights on charting a career path in influencer marketing, leveraging both traditional and unconventional marketing tactics to stand out as a challenger brand and using engagement and social data to better respond to evolving consumer behaviors.

Bryan Waddell: CMO Feastables

Four Seasons Ballroom (HYBRID)

11:55am
- 12:02pm

FIRESTARTER SESSION

Four Seasons Ballroom (HYBRID)

12:02pm
- 12:37pm

FINDING AUTHENTICITY AND CONVERSION ON PINTEREST

Learn how Pinterest’s creator ecosystem drives discovery, inspiration, and action. Using brand and creator examples, Lauren Glaubach, VP of Global Content Partnerships, will share how advertisers are able to reach intentional audiences, ride Gen Z trends, and convert inspiration into action with evergreen organic content, collages, and shoppable formats in a positive, brand‑safe environment.

Lauren Glaubach: Vice President, Global Content Partnerships Pinterest

Four Seasons Ballroom (HYBRID)

12:37pm
- 1:45pm

LUNCH

Four Seasons Ballroom (IN-PERSON ONLY)

1:45pm
- 2:20pm

AI + CREATORS: UNLOCKING AUDIENCES YOU HAVEN’T MET YET

Today’s consumers gravitate towards communities with shared passions, identities, and cultural moments. For brands, the challenge and the opportunity is how to identify and break through with these niche audiences in authentic ways. In this interactive session, identify new potential target audiences using AI, discover creators whose follower bases align with those audiences, and activate them through content that resonates and converts. You’ll gain practical tools for using AI to map emerging and niche audiences and strategies for pinpointing the right creators to authentically connect with those audiences. Then hear real-world examples of brands successfully applying these methods to drive measurable results and engage in a hands-on exercise to apply these approaches to your own campaigns

Chris Irwin: Head of Brand & Creative Barclays U.S

Jill Smith

CEO Iris Americas

Four Seasons Ballroom (HYBRID)

2:20pm
- 2:55pm

TURBOCHARGED: HOW 7-ELEVEN FUELS BRAND GROWTH THROUGH CAR CULTURE

Discover how 7-Eleven identified key customer fandoms—gaming, sports, music, and car culture, and leveraged creators to authentically connect with these passionate communities. This session will take you inside 7-Eleven’s evolving approach to car culture, share real-world examples of influencer partnerships, and reveal how impact is measured to ensure these collaborations drive brand growth.

Marissa Eddings: Head of Brand, Advertising, Media 7-Eleven

Four Seasons Ballroom (HYBRID)

2:55pm
- 3:15pm

NETWORKING BREAK

Four Seasons Ballroom (IN-PERSON ONLY)

3:15pm
- 3:50pm

OPTIMIZING INVESTMENT & REDUCING WASTE

The ANA Influencer Marketing Working Group is an active community of client-side marketers whose purpose is to identify areas of waste in influencer marketing and remedies to reduce waste in order to optimize investment. This session will share learnings from the group in areas including influencer selection, models for influencer management, governance, contracting, measurement, and more.

Bill Duggan: Group EVP ANA

Shannon Goldberg

Senior Director, Entertainment & Influencer Marketing St. Jude Children’s Research Hospital

Four Seasons Ballroom (HYBRID)

3:50pm
- 3:57pm

FIRESTARTER SESSION

Four Seasons Ballroom (HYBRID)

3:57pm
- 4:00pm

CLOSING REMARKS

Casey DePalma McCartney: Chief Brand Communications Officer Unilever

Four Seasons Ballroom (HYBRID)

4:00pm
- 4:30pm

SPEAKER MEET AND GREETS: KEEP THE CONVERSATION GOING

Wrap up your day with informal networking and Q&A with our speakers and fellow marketers. At the back of the room, you’ll find high-top tables marked with session topics. This is your chance to dive deeper, swap insights, ask questions, and connect directly with thought leaders. Stay, mingle, and share ideas until we roll into the evening cocktail reception.

Four Seasons Ballroom (IN-PERSON ONLY)

5:00pm
- 6:00pm

RECEPTION

Four Seasons Foyer (IN-PERSON ONLY)

6:00pm
- 7:30pm

DINNER

Four Seasons Ballroom (IN-PERSON ONLY)

7:00am

REGISTRATION OPEN

Four Seasons Foyer (IN-PERSON ONLY)

8:00am
- 9:00am

BREAKFAST

Four Seasons Ballroom (IN-PERSON ONLY)

8:00am
- 8:30am

BREAKFAST ROUNDTABLE DISCUSSIONS

On the final day of the Creator Marketing Conference, we’ll be offering five themed and facilitated breakfast conversations on topics including:

Creator Identification & Selection
Agency Relationship Management
Measuring Sales & Success
Tapping Culture & Trends
BBB National Programs Influencer Training & Certification

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the topic you’d like to attend- no need to register in advance.

Four Seasons Ballroom (IN-PERSON ONLY)

9:00am
- 9:05am

WELCOME REMARKS

Casey DePalma McCartney: Chief Brand Communications Officer Unilever

Four Seasons Ballroom (HYBRID)

9:05am
- 9:40am

INFLUENCING BEHAVIOR BY LEVERAGING CULTURE

According to Dr. Marcus Collins, true cultural engagement is the most powerful vehicle for influencing behavior. Brands who lead culture tend to be more successful than those who simply follow trends. In this keynote by the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, learn which brands are leading culture and their formula for success.

Dr. Marcus Collins: Best Selling Author, For The Culture Clinical Professor, Ross School of Business, University of Michigan

Four Seasons Ballroom (HYBRID)

9:40am
- 10:15am

BUILDING A MORE INTREPID AMERICA: PURPOSE, PRODUCT, AND THE POWER OF STORYTELLING

As the line between creators and brands continues to blur, Intrepid Travel, the world’s largest B Corp-certified adventure travel company, is redefining how purpose-driven storytelling fuels growth. Learn how Intrepid is evolving its brand presence and product portfolio to better connect with U.S. travelers, including the introduction of new Short Breaks that meet Americans’ appetite for meaningful, flexible experiences. And hear how Intrepid’s sustainability leadership and authentic creator partnerships are inspiring travelers to explore responsibly—and why aligning mission with message is the key to building lasting brand love.

Louise Laing: VP of Marketing Intrepid Travel

Four Seasons Ballroom (HYBRID)

10:15am
- 10:50am

DON’T ROLL THE DICE ON INFLUENCE: LEGAL WATCH OUTS FOR BRAND-CREATOR PARTNERSHIPS

Keri Bruce is a partner and head of the advertising group at the law firm Reed Smith. Bruce was recently honored by Ad Age when named to their 2025 Leading Women list. This session will provide the legal perspective on influencer marketing covering issues including negotiating deals, developing strong contracts, influencer disclosure and compliance, legal review of influencer posts, and other risk mitigation musts. You’ll leave with a practical checklist for contracting with creators and an understanding of the latest legal watch outs.

Keri Bruce: Partner, Entertainment & Media Industry Group Reed Smith

Four Seasons Ballroom (HYBRID)

10:50am
- 11:05am

NETWORKING BREAK

Four Seasons Foyer (IN-PERSON ONLY)

11:05am
- 11:40am

FROM CRISIS TO BLOCKBUSTER: THE EVOLUTION OF A BESTSELLER

Discover how Penguin Random House elevated JAMES by Percival Everett into a breakout literary and cultural hit. Hear how the marketing team at Random House Group skillfully navigated the challenges posed by an actors’ and writers’ strike, leveraged creator partnerships, and built organic buzz with compelling storytelling to propel the novel to #1 on the New York Times list. From campaign architecture to creator activations, this session will delve into the tactical and emotional strategies that made JAMES a breakout success.

Milena Brown: VP Marketing Penguin Random House

Four Seasons Ballroom (HYBRID)

11:40am
- 12:15pm

CLIENT VS. CREATOR: A GAME SHOW

Join us as we close out the Creator Conference with the ultimate Vegas game show on the ANA stage… Client vs. Creator! Our host Finola Austin will pose questions to a marketer and a social media star about some of the toughest challenges in the world of influencer marketing brand partnerships. We’ll see when their answers match up and when they clash, all in the style of the iconic retro TV show, The Newlywed Game. Finola will then lead a discussion about the disconnects that arise when creators and clients collide and how agencies and marketers can turn nascent partnerships into matches made in heaven.