Conference Agenda

Bernice Veloz

Senior Director, Multicultural Marketing ANA

COCA-COLA: REFRESHING INCLUSION, ONE VOICE AT A TIME

For 140 years, Coca-Cola has been more than a beverage — it’s been a symbol of togetherness across cultures, generations, and continents. In this uplifting session, hear how staying true to timeless values while embracing cultural change has kept Coca-Cola universally relevant. Discover how the brand has evolved its marketing to reflect the full spectrum of consumers through authentic storytelling, community partnerships, and data-driven insights. Walk away inspired and equipped to create brand connections that last.

Stephanie Eaddy

Senior Director of Cultural Marketing North America  The Coca-Cola Company

FROM CREW TO CULTURE: THE MCDONALD’S 1:8 STORY

Elizabeth Campbell

Vice President of Marketing McDonald’s Corporation

CUSTOMER OBSESSION: DECODING BRAND SUCCESS IN AN UNCERTAIN WORLD

Join us as for a moderated panel where Amazon Ads will discuss how customer obsession can serve as a tool for brands. As we explore customer obsession's role in brand strategy, we'll share insights into how uncertainty is impacting different customer cohorts. We'll dive into customer perspectives on what drives value when faced with the unknown, and how brands can deliver on what customers are looking for in a complex environment.

Moderator: Evaristus Mainsah

VP, People Experience and Technology Amazon Ads and IMDb

AVOCADOS FROM MEXICO: FROM PRODUCE AISLE TO POP CULTURE

In just over a decade, Avocados From Mexico has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing. Hear from Alvaro Luque, the visionary leader driving this transformation, as he reveals the bold strategies, cultural insights, and creative risk-taking that fueled AFM’s rise. From becoming the first fresh produce brand to advertise in the Super Bowl to building a year-round brand presence, discover how AFM turned a simple fruit into a cultural phenomenon and an industry leader.

Alvaro Luque

President and Chief Executive Officer Avocados From Mexico

ADTALEM GLOBAL EDUCATION: INSPIRING THE NEXT GENERATION OF HEALTHCARE TALENT

Adtalem Global Education drives enrollment by activating the unique strengths of each of its institutions. This session explores how tailored positioning and inspiring campaigns resonate with all prospective students who have the ambition to pursue healthcare careers. By ensuring every school’s message resonates with its audience, Adtalem creates inclusive and effective outreaches that fuel enrollment and build a stronger healthcare workforce.

Maurice Herrera

Chief Marketing Officer Adtalem Global Education

DRIVING GROWTH THROUGH REPRESENTATION: GEORGIA-PACIFIC’S COMMITMENT TO WOMEN AND GIRLS

How can authentic representation fuel both equity and business success? Join Melissa Blunte, Director of CPG Marketing and CX at Georgia-Pacific, as she highlights the company’s long-standing partnership with SeeHer and its commitment to improving the representation and accurate portrayal of women and girls. Through powerful examples from iconic brands like Quilted Northern, Angel Soft, and Brawny, Melissa will showcase how inclusive marketing not only resonates with consumers but also drives measurable growth across the portfolio.

Melissa Blunte

Director, CPG Marketing and CX Georgia-Pacific

CLOSING REMARKS

Danielle Spikener

Head of Inclusive Marketing Kraft-Heinz

BREAKFAST ROUNDTABLE DISCUSSIONS

MEASURING U.S. SOCCER FANDOM WITH LOGAN’S FOOTPRINT ID AHEAD OF WORLD CUP

Discover how our four years of work, mapping over Thousands of soccer fields across the U.S., enable us to measure fan intensity through Logan’s Passion Score. Creating strategic segments that leverage Isochronic Campaign Activation across every device—CTV, mobile, DOOH—delivering smarter campaigns synchronized to deliver higher engagement, and zero waste. With Logan, brands don’t just reach audiences—they reach their true passion.

Benjamin Alexander

General Manager, United States Logan

Edna Kane-Williams

EVP and Chief Diversity Officer AARP

Bob Liodice

CEO ANA

HOST OPENING REMARKS

Bernice Veloz

Senior Director of Multicultural and Inclusive Marketing ANA

GROUNDED IN INSIGHT: HOW AARP’S CONSUMER RESEARCH IS POWERING VALUES-BASED MARKETING

Great marketing doesn’t start with creative, it starts with understanding, and it’s even better when it drives brand impact. In this session discover how groundbreaking, consumer-facing research can help build smarter, more inclusive, values-driven results. Featuring AARP’s Mirror/Mirror study, we will share how refreshed insights on reshaping perceptions of age, identity, and cultural relevance in the marketplace. The research doesn’t just reveal consumer attitudes—it surfaces untapped opportunities to connect with audiences in ways that are authentic, resonant, and aligned with today’s social values. Come explore how consumer-first research drives impactful, culturally attuned marketing and discover how values-based insights can guide inclusive storytelling across an identity we all share - our own age.

Moderator:

GEN Z DOESN’T TRUST YOU—BUT THEIR DIGITAL SELF MIGHT

Gen Z is growing up connected to everything, but many are quietly carrying a crisis of emotional disconnect. Behind curated feeds and filters is a generation craving honesty, safety, and real connection. This session takes you inside Work For Humankind: Meet Your Digital Self, a bold AI experiment where Gen Zers used AI-enabled digital avatars to say the things they couldn’t say IRL to their loved ones. The result wasn’t just a breakthrough campaign, but a moment of healing. Join us and explore how empathy, powered by AI and tech innovation, can rebuild trust—and why the future of “tech for good” must start with listening, empathy, and the courage to go deeper.

Emily Ketchen

SVP and CMO of Intelligent Devices Group and International Markets Lenovo

FIRESTARTER SESSION BY OUTFRONT MEDIA: BRANDS DRIVING CULTURE IRL

Culture lives in the shared spaces of our cities – on streets, in transit, and at the center of everyday life. For today’s marketers, these spaces offer an opportunity to connect authentically. From the Super Bowl in New Orleans to cultural collaborations like Bad Bunny x Calvin Klein, real-life moments are where connection takes root. OUTFRONT harnesses the power of public space to spotlight culture, celebrate inclusivity, and move people – through sports, music, and heartfelt partnerships that uplift diverse voices. Explore how IRL experiences leave a lasting mark on communities and shape the stories we share.

Gus Dequesada

Vice President OUTFRONT Media

THE BUSINESS OF BELONGING: HOW SAVAGE X FENTY BUILDS CULTURE, COMMUNITY, AND GROWTH

At Savage X Fenty, inclusivity isn’t just a campaign, it’s the foundation of the brand. In this session, Glynn Murph shares how Savage X Fenty has redefined what it means to create a brand that makes consumers feel seen, celebrated, and empowered. From leveraging cultural insights to balancing bold creative with business discipline, she’ll unpack the frameworks and strategies that allow Savage X Fenty to stay true to its mission while fueling growth and expanding audiences. Attendees will gain a behind-the-scenes look at how inclusivity drives loyalty, builds community trust, and creates lasting impact at one of today’s most culturally influential brands.

Glynn Murph

Vice President of Brand Marketing Savage X Fenty

BUILDING INCLUSIVE BRANDS:  HOW P&G LEVERAGES DIFFERENT AGENCY MODELS TO DRIVE GROWTH

This panel will demonstrate to the industry and suppliers how P&G uses different agency models to build our brands with multicultural Consumers.  The P&G team will share a case study from P&G’s Charmin brand and talk about the importance of P&G’s 5 vectors of superiority for building our brands, how P&G thinks about building the right agency team for the job to be done, and why winning with all consumers and each unique consumer segment is so important to brand growth.

Moderator: Lela Coffey

VP MC Business Acceleration P&G

INCLUSIVE MARKETING STARTS WITH DATA: HOW TO PERSONALIZE FOR TRUST AND LOYALTY

A one-size-fits-all approach to multicultural marketing risks missing the nuances that foster trust and loyalty. To deliver authentic, resonant experiences, marketers need a strong personalization strategy. But an inclusive personalization strategy is only as good as its data foundation. In this insightful session, Resonate VP of Identity and Data Strategy Dean de la Peña will show you how, by leveraging continuously updated, person-level, AI-powered insights into motivations, preferences, and cultural context, brands can move beyond surface-level targeting to deliver messaging that feels personal, relevant, and inclusive to every audience they serve. 

Dean de la Peña

VP of Identity and Data Strategy Resonate

ROOTED IN COMMUNITY, BUILT FOR ALL: EAST WEST BANK’S STRATEGY FOR PURPOSE-DRIVEN GROWTH

East West Bank was founded in 1973 in Los Angeles, California, to serve the underserved community who didn’t have access to banking services. Today, that same spirit, coupled with an entrepreneurial mindset, has helped fuel its growth to become a top performing bank in the US. This session explores how this community-first, purpose-driven banking institution scaled its impact while staying true to its mission of giving people the confidence to reach further.

Travis Kiyota

Senior Vice President of Global Corporate Affairs East West Bank

NBCUNIVERSAL TELEMUNDO: UNLOCKING HISPANIC FANDOM, COMMUNITY AND STORYTELLING AROUND FIFA WORLD CUP 26™

Returning to U.S. stadiums for the first time in over 30 years, the FIFA World Cup 26™ will be more than the world’s biggest sporting event. As the exclusive Spanish-language home of the FIFA World Cup 26™ on Telemundo and Peacock, NBCUniversal is uniquely positioned to harness the power of fútbol fandom and the strength of Hispanic communities nationwide. In this session Telemundo and NBCUniversal executives will share how they’re tapping into the full spectrum of fandom, live sports viewership, and the power of authentic storytelling. Discover how they’re breaking traditional marketing boundaries and redefining what’s possible in the lead-up to a once-in-a-lifetime opportunity for brand connection and growth.

Moderator:

GAME ON: ESPN'S PERSONALIZATION PLAYBOOK FOR EVERY FAN

With a mission to serve sports fans —anytime, anywhere—ESPN is constantly redefining how we connect with all audiences. We are intentional when it comes to deepening our rights portfolio, content acquisition, and bringing on new talent - all in an effort to reflect the diversity of today’s sports landscape. Hear from leading marketers and ESPN talent as they share their perspectives on the importance of understanding and connecting with diverse audiences authentically and how it's key to driving growth.

Moderator: Mike Denby

SVP, Sales Disney Advertising

TIME TO RESET. TIME TO RELAUNCH. TIME TO SEE EACH & ALL

Marketers can no longer afford to treat inclusive marketing as a box-checking exercise. Data shows that when consumers feel authentically represented, it drives up to 5× more potential purchasers and increases brand trust by 15×. In this session, the ANA AIMM team will challenge the risks of eliminating segment-specific strategies, share new insights into consumer expectations, and equip marketers with frameworks to authentically connect with Each & ALL consumers—resetting, relaunching, and reigniting growth.

Lisette Arsuaga

CEO / Co-founder DMI Consulting / AIMM

CLOSING REMARKS

Susette Brooks

Director of Inclusive Marketing Penguin Random House

The 2025 Multicultural and Inclusive Marketing Excellence Awards celebrate the year's best multicultural advertising campaigns raising awareness and providing exposure for the outstanding work being done across 20 different categories including Hispanic, African American, LGBTQ+, Entertainment Marketing, Digital Excellence, Experiential Marketing and more. The Multicultural Awards Gala celebration is an exciting event to celebrate individuals and organizations that have achieved outstanding success. We hope to see you there!

Elliot Lum

Executive Vice President, Community & Growth ANA

BEYOND THE FEED: FOSTERING INCLUSIVE COMMUNITIES ON META PLATFORMS

As America’s population grows ever more diverse, brands face both a challenge and an opportunity: to show up authentically and meaningfully in the lives of multicultural communities during the times that matter most. In this session, Brian Ford from Meta explores how leading brands are moving beyond surface-level engagement to create thoughtful, creative assets that resonate with diverse audiences—not just during key cultural moments, but year-round. Discover actionable insights and strategies for building genuine connections in an evolving digital landscape.

Brian Ford

Client Solutions Manager (CPG/Alc-Bev) Meta

Bernice Veloz

Senior Director of Multicultural and Inclusive Marketing ANA

RESULTS WITH PURPOSE: KAISER PERMANENTE’S APPROACH FOR INCLUSIVE IMPACT

Balancing measurable business results with meaningful human impact isn’t easy, but Kaiser Permanente has made it part of their DNA. This session takes you inside their unwavering commitment to inclusivity and to reaching each and every audience with precision, empathy, and purpose. Discover how this approach fuels smarter campaigns, strengthens community trust, and drives lasting business growth.

Kristy LoRusso

Chief Marketing Officer Kaiser Permanente

MENTAL HEALTH FOR ALL: HOW INCLUSIVE PARTNERSHIPS EXPAND REACH AND RELEVANCE

Mental health is a universal need, but access still lags behind demand. This session explores how strategic partnerships can broaden impact by meeting people where they are. Through three core marketing best practices—expanding audience reach, deeply understanding partners, and showing up in real-life moments—marketers will learn how to drive both business results and meaningful engagement through thoughtful, inclusive collaboration.

Connie Chan Wang

Senior Vice President, Marketing Headspace

INSIDE THE WINNERS’ CIRCLE: WHAT THE GRAND JURY LEARNED FROM THIS YEAR’S BEST WORK

Fresh off the heels of the awards celebration, join members of the ANA's Multicultural and Inclusive Marketing Awards Grand Jury for an inside look at the creative, strategic, and cultural insights emerging from this year’s most celebrated campaigns. This conversation will explore the key takeaways, shared themes, and unexpected learnings that surfaced across the work—and what they suggest about where the industry is headed next.

Moderator:

CLOSING REMARKS

Bernice Veloz

Senior Director of Multicultural and Inclusive Marketing ANA