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Case Studies
Multicultural and Inclusive Marketing Awards
How Maybelline Changed the Face of Beauty for Asian Americans
Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.
Multicultural and Inclusive Marketing Awards
Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
Multicultural and Inclusive Marketing Awards
Western Union’s Appeal to South Asian, Filipino, and Jamaican Communities
The campaign highlighted the brand’s emotional role in facilitating remittances in culturally specific ways.
Event Videos
Industry Insights
Leading Edge
Why Hispanic Consumers Must Be at the Center of Brand Strategy
Knowledge Partners
Knowledge Partners
ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
Knowledge Partners
ABX x SeeHer Report Links Updated Male Roles to Stronger Female Representation
SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.
