Conference Agenda

The MMLC is an invite only network for ANA members who are the senior-most media and/or measurement executives at their respective organizations and participants in this Council.  If interested in knowing more, contact Jason Trubowitz at jtrubowitz@ana.net or Ilana Weinberg at iweinberg@ana.net.

OPENING HOST REMARKS

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

THE STATE OF THE OPEN INTERNET

Chris Kane excels at transforming complex programmatic media insights into simple, actionable takeaways. In this session, he'll unveil the key findings from the 2025 State of the Open Internet report. Get ready to explore the data-driven trends and market dynamics that are shaping and optimizing the future of open internet media and ad tech.  

Chris Kane

Founder Jounce Media

OPTIMIZING MEDIA VIA STRATEGIC SIMPLIFICATION

The data-driven media landscape is at a breaking point, with lack of transparency and increasing external complexity being placed on marketers to navigate. This session explores how to rebuild a media capability agenda that is focused on material impact versus distraction. Where do we reject the idea that we need to pay for more sophisticated capability to manage this complexity, and also how can we mitigate the human factors that lead to unnecessary sophistication?

*Please be advised that this session will not be available for on-demand viewing following its conclusion.

Adam Benaroya

Senior Director, Global Media Excellence Kenvue

WHY IS MARKETING INVESTMENT GETTING HARDER INSTEAD OF EASIER?

With marketing budgets under pressure and teams required to "do more with less" it can sometimes feel like media investment is becoming a series of impossible trade-offs. But with AI powered advancements in measurement and so much data at our fingertips making decisions should be easier than ever, right? Find out how to cut through the noise and find the growth driving-signal. Join John Sintras, President US and Multinational, Mutinex for a lively discussion with strategic thought leader Lou Paskalis and Kate Sirkin EVP, Global Data Partnerships at Publicis Epsilon. This session will uncover ways AI driven attribution is making waves in the C-suite by providing fast answers to the most pressing measurement questions, reducing time to decision and powering marketing ROI. 

John Sintras

President, U.S. and Multinational Mutinex

INCLUSIVE MARKETING AND MEDIA INVESTMENT

This session will leverage a range of suppliers to share case studies that demonstrate the business-building impact of inclusive marketing and media.

*Please be advised that this session will not be available for on-demand viewing following its conclusion.

Hosted by:

BLACK

AARP celebrated Black History Month with a multimedia campaign, highlighting the contributions of Black artists, that featured Spotset Radio, the largest network of Black and independently-owned radio stations in the country.

*Please be advised that this session will not be available for on-demand viewing following its conclusion.

Shani Hosten

Vice President, Audience Strategy AARP

LGBTQ

Ally Financial showcases their partnership with Q.Digital on a custom video series that elevated financial challenges and solutions for LGBTQ, while driving lifts in awareness and consideration.

Brian Roach

Senior Director of Marketing Ally

ASIAN

This session will showcase a Delta Airlines case study on the power of ethnic-specific media using CTV to drive increased brand familiarity, favorability, and consideration.

Day Nahm

Director, Strategic Partnerships Asian Media Group

HISPANIC

In collaboration with Sephora, Remezcla Media Group showcases their beauty vertical launch, highlighting a dynamic 360° campaign that strategically places Sephora at the heart of cultural beauty conversations, driving engagement and amplifying its presence among the Hispanic audience.

Thatiana Diaz

Editor in Chief Remezcla Media Group

HOST CLOSING REMARKS

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

We’ll offer five themed and facilitated breakfast discussions on these topics:

1. Principal Media Buying
2. Retail Media Networks & Commerce
3. Programmatic Media
4. Influencer & Creator Marketing
5. Inclusive Marketing and Media Investment

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested in a similar topic from 7:30am-8am. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend- no need to register in advance.

BREAKFAST SESSION: WINNING MEDIA STRATEGIES

Join Brad Seitter for a conversation with Dave Heller, one of the Democratic Party’s top media consultants and campaign strategists. As President of Main Street Communications, he holds the party’s best won-loss record, with clients winning 15 of 19 open-seat House races—and all four of his congressional clients winning in 2022. He’s crafted media for 30 Members of Congress and earned 19 Pollie Awards for his TV and radio ads. Dave also brings his winning strategies to sports as the owner of two Minor League Baseball teams—the Quad Cities River Bandits (Royals) and Wilmington Blue Rocks (Nationals). Learn how he wins elections and fills stadiums!

Brad Seitter

EVP, Business Development TVB

PRESENTING PARTNER OPENING REMARKS

David Desocio

Executive Vice President A+E Global Media™

MASTERING MEDIA’S NEXT FRONTIER

As the media landscape continues to undergo rapid transformation, the role of media leaders has never been more important. Today's marketers are entrusted with substantial budgets to captivate consumers amidst revolutionary changes in technology, platforms, content distribution, and audience behavior. As these seismic changes continue to impact the media ecosystem, it’s imperative that as an industry we collaborate to address our biggest challenges and opportunities. Hear directly from CEO Bob Liodice on what the ANA is doing to create greater growth, measurement, and transparency for media leaders. 

Bob Liodice

Chief Executive Officer ANA

HOST OPENING REMARKS

Marla Skiko

Global Head of Media and Marketing Intelligence Ford Motor Company

GLOBAL CHIEF MEDIA OFFICER KEYNOTE

Shenan Reed was appointed Global Chief Media Officer at General Motors in January 2024 to aid with expansion of GM’s worldwide advertising presence. She is also an ANA board member and Chair of the ANA Media & Measurement Leadership Council. The mission of the MMLC is to set the industry media agenda by identifying and solving important initiatives that unlock value for advertisers to accelerate growth. In this session, Shenan will share her views on key media industry issues and solutions for marketers.  

Shenan Reed

Global Chief Media Officer General Motors

DIGITAL ADVERTISING'S NEXT CHAPTER: JEFF GREEN & LOU PASKALIS ON MEDIA'S AI REVOLUTION

Hear from Jeff Green, CEO and Founder of The Trade Desk—the world's largest independent demand-side platform—in conversation with Ad Fontes Media's Lou Paskalis. As the architect behind The Trade Desk's meteoric rise to a successful IPO and global expansion, Green will share his unique perspective on the evolution of programmatic advertising, with an emphasis on CTV, digital audio, and the Future of News, all being reshaped by rapid innovation and mass consumer shifts. This discussion will explore The Trade Desk's innovative approach as digital advertising accounts for more and more of the $1 trillion dollar advertising total addressable market, complemented by Paskalis' deep expertise in brand safety and media investment strategy. Don’t miss this session!

Jeff Green

CEO, Founder & Chairman The Trade Desk

FIRESTARTER SESSION BY INNOVID: THE FUTURE OF ADVERTISING IS INDEPENDENT

The advertising industry is at a pivotal moment. With a fragmented media landscape dominated by a few, advertisers must ensure transparency, fairness, and genuine competition. Join Guy Kuperman, Chief Strategy Officer at Innovid, as he highlights the critical importance of independence in ad tech. Learn how advertisers can regain control in a landscape shaped by walled gardens, avoid digital's past mistakes in CTV, and build a future of advertising based on trust, choice, and independence.

Guy Kuperman

Chief Strategy Officer Innovid

HOW UNILEVER PAIRS MARKETING & MEDIA FOR MAXIMUM IMPACT

At Unilever, influencers are more than brand ambassadors—they are essential media channels and a driving force in commerce. This session will reveal how Unilever’s influencer marketing and media teams collaborate together to integrate influencer campaigns into a broader media strategy and achieve cohesive messaging, measurable results, and brand growth. Learn how they align goals and share insights throughout planning, execution, and performance analysis. Attendees will leave with actionable insights on optimizing influencers media spend and aligning commerce-goals within larger media strategies. 

*Please be advised that this session will not be available for on-demand viewing following its conclusion.

Aaron Sobol

Head of Media Investment Unilever US

REACHING THE RIGHT AUDIENCES: WINNING STRATEGIES FROM CHILI'S & MAYBELLINE

How can brands ensure they’re everywhere their audience is? Learn how Chili's and Maybelline did just that.  Join David DeSocio and Stephanie Mokas of A+E  Global Media™ as they share case studies on seamlessly activating across linear, digital, and social to maximize reach and impact.

*Please be advised that this session will not be available for on-demand viewing following its conclusion.

David DeSocio

Executive Vice President A+E Global Media™

LUNCH SESSION: GAME CHANGERS: WINNING STRATEGIES IN THE EVOLVING WORLD OF SPORTS & CULTURE

Sports has always been a cornerstone of culture, but its intersections with other pillars of entertainment like music, gaming, and fashion are now more prominent than ever. From shifting content formats and digital experiences to new expressions of fandom, the sports landscape is bridging to new fans, helping develop new interests, and propelling new dynamics and behaviors. Paramount Advertising will dimensionalize how sports and culture are evolving to fuel creative innovation for brand marketers in the space.

Margie Papa 

Sr. Director, Audience Impact and Intelligence Paramount Advertising

THE EVOLUTION OF AGENCY PARTNERSHIP: BREAKING DOWN WALLS BETWEEN MEDIA, DATA, AND TECH

Join Dave Penski, CEO of Publicis Media, for an insider's view on how modern holding companies deliver client value through strategic acquisition and integration. Drawing from partnerships with Disney, Stellantis, and Pfizer, Penski will showcase how Publicis' aggressive acquisition strategy – including Epsilon (data), Citrus/Profitero (retail analytics), and Influential (creator economy) – positions the company at the forefront of industry innovation. He'll explore how these strategic investments respond to changing client needs, navigate in-housing trends, and adapt to regular agency reviews. Gain actionable insights on building a future-ready agency model that seamlessly blends technology, data, and media capabilities. 

Dave Penski

Global CEO Publicis Connected Media

RETAIL MEDIA: WHAT WE (DON'T) TALK ABOUT

Retail media is often discussed through a lens of platform, potential, or possibility yet we don’t often  have frank and open discussions about the problems that have accompanied its meteoric rise. This session is focused on discussing some of the new frictions and old fault lines related to retail media and how media teams, media agencies, and the retail media networks can work better together moving forward.

Kyle Shank

Director of Media Technology, Analytics, and Operations The Hershey Company

FIRESTARTER SESSION: DEBUNKING THE MYTHS ABOUT DATA-DRIVEN VIDEO

In today’s rapidly evolving media landscape, data-driven video is often surrounded by buzzwords and misconceptions that leave marketers unsure of what’s fact and what’s fiction. Simulmedia will cut through the noise and debunk some common misconceptions surrounding data-driven video to clarify what truly creates effective and differentiated strategies

Kim Jones

SVP, Sales Strategy & Solutions Simulmedia

ELIMINATING WASTE VIA CROSS MEDIA MEASUREMENT

The media landscape is fragmented and complex. Consumer habits are changing, and traditional TV viewership is declining as streaming and digital platforms grow. Current measurement systems, often funded by media sellers, can’t keep up with these changes. As a result, advertisers waste money, annoy consumers with excess frequency, and make poor decisions due to inaccurate data. Aquila, built by marketers for marketers and owned by the ANA, measures deduplicated reach and frequency. By reducing excessive ad frequency, companies using Aquila can create more cost-effective media plans by purchasing fewer GRPs, thereby reducing waste by as much as 20 percent.  Aquila is the gamechanger marketers have been waiting for.

Bill Tucker

CEO, Aquila Group EVP, ANA

HOW H&R BLOCK IS CREATIVELY REACHING GEN Z

How do you reach the next generation of consumers in a way that makes them tune-in and not roll their eyes? Join H&R Block, a financial services brand with a 70-year resume and a brand relevance problem, to learn how they repositioned themselves and put a sigh-inducing topic like “taxes” on the cutting-edge of culture.

Wendy Fitch

Vice President, Brand, Content & Insights H&R Block

HOST CLOSING REMARKS

Marla Skiko

Global Head of Media and Marketing Intelligence Ford Motor Company

CONTINUING THE CONVERSATION: SPEAKER Q&A AND NETWORKING

Join us at the end of the day for interactive discussion and Q&A with speakers and fellow attendees. You’ll see high top tables with signs in the back of the room for each of the topics covered today. Once we wrap, we invite you to stick around to discuss these topics with speakers and fellow media leaders. We will meet in the side foyer until 4:45, at which time we’ll all transition to the evening cocktail reception.

DINNER SESSION: CHEF’S KISS: HOW SOCIAL MEDIA & RETAIL DATA DELIVER DELICIOUS BRAND GROWTH

A single organic social post can reach millions—for $0. Meanwhile, retail media is shifting from search/display to full-funnel storytelling. Most brands fail by treating them like two separate ingredients. But when mixed correctly, they create a winning recipe for brand growth. Step into our kitchen and discover how retail data and social media can work together to drive measurable sales, deeper brand loyalty, and scalable storytelling - all underpinned by retail insights.

Mike Feldman

Senior Vice President, Global Head Of Retail Media VaynerMedia

THE NEW ERA OF CONSUMER TRUST: HOW AUTHENTIC CONTENT IS TRANSFORMING BRAND-CONSUMER CONNECTIONS

In today’s noisy, fragmented landscape, what defines true innovation and effective media partnerships? Raptive EVP of Sales Marla Newman and Wavemaker Global Media Lead Allison Coley explore the key challenges and opportunities facing marketers striving to drive real results. Discover how authentic content and strategic collaboration are reshaping consumer trust and strengthening brand impact.

Marla Newman

EVP, Sales Raptive

HOST OPENING REMARKS

Marla Skiko

Global Head of Media and Marketing Intelligence Ford Motor Company

BUILDING BRAND LOYALTY WITH GEN Z

Unpack how Hilton blends interactive experiences, social sharing, and loyalty programs to redefine how younger audiences interact with brands in the digital spaces they love. This session will showcase Hilton’s groundbreaking initiatives on Roblox and how the brand creates immersive experiences that captivate Gen Z, leveraging the power of interactive storytelling and gamified challenges. Gain insights into how Hilton integrates opportunities to win Hilton Honors Points and status, turning virtual engagement into real-world rewards. 

*Please be advised that this session will not be available for on-demand viewing following its conclusion.  

Rebecca Panico

Vice President, Global Media Hilton

THE WALL STREET PERSPECTIVE

Brian Nowak leads the Morgan Stanley Internet research team, covering 40+ companies in the technology and digital advertising sector. Those include Amazon, Google, and Meta. By bringing together strategic insights on how Internet companies and leading platforms are changing and monetizing consumer behavior, and incorporating big picture themes into detailed models, Brian and his team are crafting actionable insights for clients. Notable thematic work he has led includes: AI and its transformative impact on tech and tech diffusion, consumer behavior changes in search and social media, forward growth and profitability of the shared economy, the Metaverse, Amazon disruption, and more.

Brian Nowak

Managing Director Morgan Stanley

REIMAGINING CONTEXT: HOW AI IS RESHAPING ADVERTISING AND BRAND SAFETY

In a rapidly shifting digital world, legacy advertising technologies are struggling to keep pace with consumer behavior and content complexity. In this session, Jonah Goodhart explores how AI is redefining the contextual advertising landscape—from understanding emotion and sentiment to measuring consumer mindset in real-time. He'll dive into the challenges marketers face with outdated brand safety models and how new AI-driven approaches are unlocking smarter, safer, and more resonant advertising. Expect an inside look at what’s next for contextual intelligence and the brands leading the way.

Jonah Goodhart

Co-Founder and CEO Mobian

NETWORKING BREAK

INVESTING FOR GROWTH: COMMUNICATING TO THE C-SUITE

In this session with Prudential’s VP and Head of Media and Content Marketing, learn how the 150-year-old financial services company shows ROI for their media investments, ensures media has a voice in the C-Suite, and effectively differentiates their B2B and B2C media strategies. Gain insights into how to effectively communicate the value of investing in media to drive short and long-term growth.

Kalli Chapman

Vice President, Head of Paid Media & Content Strategy Prudential Financial

TOWN HALL – KEY ISSUES & TOPICS

We’ll close the conference with a town hall discussion. While our agenda remains fluid, we plan on discussing:
• Principal media – pros and cons
• Optimizing influencer marketing spend
• Inclusive marketing and media investment
• Sustainable media
Come, get engaged, and share your perspective.

Provocateur: Bill Duggan

Group EVP ANA

HOST CLOSING REMARKS

Marla Skiko

Global Head of Media and Marketing Intelligence Ford Motor Company