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The New CFO Mandate for Marketers
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Case Studies
In-House Excellence Awards
Delta Benefits Unpacked: How American Express Revolutionized Employee Training With TikTok-Style Videos for More Than 5,000 Global CCPs
American Express created a first-of-its-kind short-form training series using TikTok-style videos to educate over 5,000 Customer Care Professionals globally on new Delta Amex Cobrand Cards benefits, replacing traditional static training materials with engaging, digestible content that enabled better customer connections.
Smarties Awards
How This Company Cemented Democracy in India
Whether it is cementing homes or cementing the nation’s important infrastructure projects, UltraTech has always played an integral role in every Indian’s life. But due to increasing product-centric communication in the category, its visibility was reduced to that of a homebuilder rather than a nation builder.
B2 Awards
Workforce Hurricane Forecast Drives National Conversation
Lightcast released "The Rising Storm," a comprehensive 70-page thought leadership report forecasting an unprecedented worker shortage in the coming decade.
Event Videos
Industry Insights
Leading Edge
How to Cultivate an Engaging and High-Performing Work Culture
Knowledge Partners
Knowledge Partners
10 Hard Truths Every CMO Must Confront to Lead Fearlessly
Agency Mania discusses hard truths every CMO must confront to lead fearlessly and turn partnership into performance.
Knowledge Partners
Measuring Marketing Capability Impact Report
An initiative by the WFA Marketing Capability Forum and Oxford sought to identify and define the best and next practices in measuring marketing capability and codify practical learnings for capability leaders to embrace.
Knowledge Partners
Top 10 Updates: 2025 SAG-AFTRA Commercials Contract
DLA Piper’s Stacy Marcus breaks down the top ten updates from the new 2025 SAG-AFTRA Commercials Contract, including digital use, AI, editing rights, and more.
