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ANA Magazine
Trends and Technology
Audio Advertising Gets Some Fine Tuning
ASK Answers
Case Studies
In-House Excellence Awards
Always-On Boosting Breakthrough: How PepsiCo's Starry Delivered Double-Digit Brand Lift and Over 1 Billion Incremental Views
PepsiCo’s team adopted a novel approach of using organic social performance to guide its decisions about what content to support with paid media, rather than committing media dollars from the outset.
Smarties Awards
Predicting Paradise: How AI Drove Luxury Bookings for Miraval Berkshires
Miraval Resorts drove online bookings for its Berkshires property using an omnichannel approach powered by machine learning that targeted luxury travelers and health enthusiasts across the customer journey.
Smarties Awards
This High-Tech Campaign Was a First for This Electronics Retailer
In an effort to differentiate itself from other electronics retailers, Vestel Turkey implemented a high tech, proactive campaign, with an execution that used state of the art data analysis and artificial intelligence to ensure it drove both engagement and business results.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
Marketing Measurement Glossary
The Marketing Measurement Glossary explains essential marketing metrics and concepts — including attribution, analytics, and brand valuation — for clear, accurate data interpretation.
Knowledge Partners
What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior
The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.
