Report: U.S. Digital Ad Spend Hit $259 Billion in 2024, a New Record
Growth reflects the industry's ability to adapt to new tech, regulatory changes, and shifting consumer behavior
Revenue for the digital advertising industry reached $259 billion in 2024, a 15 percent year-over-year increase from 2023, according to a new report from the Interactive Advertising Bureau and PwC. The U.S. presidential election cycle and the Summer Olympics in Paris helped fuel the boost in spending.
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