Study: Growing Number of SMBs Adopting AI to Fuel Marketing | ANA

Study: Growing Number of SMBs Adopting AI to Fuel Marketing

Small- to medium-sized businesses increasingly look to AI to fill gaps in marketing talent, social media marketing, and cybersecurity

Nearly 40 percent of SMB marketers use artificial intelligence (AI) across multiple functions, according to a new report from Verizon Business. Among SMB leaders who don't yet use AI for data analysis, 40 percent say they're open to adopting the technology.