Mastercard Introduces Mastercard Commerce Media | ANA

Mastercard Introduces Mastercard Commerce Media

The payments network giant angles for share of the (booming) retail media market

Mastercard on Wednesday announced the launch of Mastercard Commerce Media, a digital media network that leverages Mastercard's permissioned data and technology to provide more personalized offerings for advertisers. The launch marks Mastercard's foray into retail media, one of the fastest growing advertising vehicles.