PayPal Rolls Out PayPal Ads Manager
The platform will enable small businesses to create their own retail media networks
Online payments company PayPal on Tuesday introduced PayPal Ads Manager, enabling small businesses that use the online payments service to create their own retail media network. With the launch of PayPal Ads Manager, the market for retail media extends to small businesses, which make up 99.9 percent of the U.S. economy.
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