e.l.f. Beauty Launches Ad Campaign Urging People to 'Give an e.l.f.' | ANA

e.l.f. Beauty Launches Ad Campaign Urging People to 'Give an e.l.f.'

The campaign is tied to the brand's fourth annual Impact Report

e.l.f. Beauty on Tuesday released its fourth annual Impact Report along with a new global ad campaign, "Give an e.l.f," that challenges consumers to fuel their own sense of purpose. The multichannel campaign includes a direct call to action to the public: "What do you give an e.l.f. (F#@&) about?"