ANA Report Shows Major Efficiency Gains in Programmatic Ad Spending
Marketers reclaim $13.6 billion in working media value
Marketers are getting a better handle on their programmatic ad spending. The ANA on Wednesday released its "Q3 2025 Programmatic Transparency Benchmark" study, showing that marketers have reclaimed $13.6 billion in working media value. For the first time, the Benchmark has introduced Brand Safety and Suitability metrics
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