RSS Feed for most recent: ANA Marketing Knowledge Center https://www.ana.net/mkc Thu, 18 Dec 2025 04:55:33 -0500 Thu, 18 Dec 2025 04:55:33 -0500 Sisi Zhang, chief data and analytics officer at Razorfish, discusses why marketers should leverage zero-party data. https://www.ana.net/miccontent/show/id/ii-2025-12-ai-signals Thu, 18 Dec 2025 00:00:00 -0500 Leading Edge The On Scope team reflects on some of the most valuable lessons shared by guests during the show’s first season, highlighting insights from marketing masters like former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more. https://www.ana.net/miccontent/show/id/onscope-2025-12-lessons-we-learned-in-season-one Thu, 18 Dec 2025 00:00:00 -0500 On Scope Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app. https://www.ana.net/magazines/show/id/news-2025-12-17-instagram-tv Wed, 17 Dec 2025 14:00:00 -0500 Marketing News Recent research shows that B2B brands are lagging behind their B2C counterparts when it comes to leveraging data, significantly hurting their bottom-line success. These five key strategies will ensure your B2B brand is not one of them. https://www.ana.net/miccontent/showvideo/id/pp-2025-12-ana-data-for-better-b2b Wed, 17 Dec 2025 00:00:00 -0500 POVs mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media. https://www.ana.net/miccontent/show/id/ii-2025-12-mio-case-study Wed, 17 Dec 2025 00:00:00 -0500 Leading Edge Integral Ad Science (IAS) on Tuesday announced the launch of IAS Agent, an AI-powered assistant that helps users gather campaign insights and improve ad performance. Rolling out during CES 2026, the tool is touted as "explainable AI" and provides transparent self-reporting, recommendations for brand safety, and a streamlined pre-campaign setup. https://www.ana.net/magazines/show/id/news-2025-12-16-ias-agent Tue, 16 Dec 2025 16:30:00 -0500 Marketing News SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth. https://www.ana.net/miccontent/show/id/kp-2025-12-seeher-abx-super-bowl Tue, 16 Dec 2025 00:00:00 -0500 Knowledge Partners SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI. https://www.ana.net/miccontent/show/id/kp-2025-12-seeher-abx-modern-man Tue, 16 Dec 2025 00:00:00 -0500 Knowledge Partners CBB Bank’s journey from serving a niche Korean American business community to engaging a broader, multicultural audience offers a compelling blueprint for modern B2B growth. This case study, CBB&ME, explores how the bank expanded its reach by tapping into shared values across cultural segments — without relying on language-specific infrastructure. https://www.ana.net/miccontent/show/id/er-2025-12-moc-1225drf-cbb-bank-es-advertising Tue, 16 Dec 2025 00:00:00 -0500 Event Recaps Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes. https://www.ana.net/miccontent/show/id/kp-2025-12-seeher-ipsos-gem-industry-learnings Tue, 16 Dec 2025 00:00:00 -0500 Knowledge Partners Blending literature, culture, and digital innovation, Baldwin 100 reintroduced James Baldwin to a new generation. Through social storytelling, influencer collaborations, and cultural partnerships, the campaign turned his centennial into a dynamic, year-long celebration that reignited conversation around his work and its timeless relevance. https://www.ana.net/miccontent/show/id/er-2025-12-moc-1225drf-penguin-random-house Tue, 16 Dec 2025 00:00:00 -0500 Event Recaps Social Insider’s 2025 Social Media Benchmarks report provides a comprehensive analysis of engagement metrics, audience behaviors, and strategic recommendations across TikTok, Instagram, Facebook, and X. https://www.ana.net/miccontent/show/id/ii-2025-12-tiktok-report Tue, 16 Dec 2025 00:00:00 -0500 Leading Edge Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes. https://www.ana.net/miccontent/show/id/kp-2025-12-seeher-ipsos-female-portrayal-guide Tue, 16 Dec 2025 00:00:00 -0500 Knowledge Partners This session explores how Consumer Reports' research and integrated marketing campaign combined storytelling, influencer partnerships, and community engagement to empower Millennial audiences and advocates to demand safer, more transparent beauty products. https://www.ana.net/miccontent/show/id/er-2025-12-moc-1225drf-consumer-reports Tue, 16 Dec 2025 00:00:00 -0500 Event Recaps For the fourth year in a row, Platinum Rye Entertainment (PRE) conducted an annual survey of viewers’ habits and practices for Big Game Ads. https://www.ana.net/miccontent/show/id/ii-2025-12-music-super-poll Tue, 16 Dec 2025 00:00:00 -0500 Leading Edge Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns. https://www.ana.net/magazines/show/id/news-2025-12-15-pinterest-ctv-expansion Mon, 15 Dec 2025 14:30:00 -0500 Marketing News Brands and their partners can take steps to give themselves transparency and control to produce better business outcomes. They should start with identity, where transparency and control have tremendous leverage on results. https://www.ana.net/miccontent/show/id/ii-2025-12-black-boxes Mon, 15 Dec 2025 00:00:00 -0500 Leading Edge Labcorp leveraged brand strategy principles to align marketing and sales, creating a field activation model that improved sales readiness, accelerated growth, and delivered consistent messaging across complex B2B environments. https://www.ana.net/miccontent/show/id/er-2025-12-moc-1225b2b1-labcorp Mon, 15 Dec 2025 00:00:00 -0500 Event Recaps All companies want to foster a culture of high performance, engagement, innovation, and productivity. Accomplishing this, of course, is easier said than done – especially in a rapidly evolving world where needs and wants change as culture changes – and as technology alters how we work and interact. https://www.ana.net/miccontent/show/id/ii-2025-12-work-culture Mon, 15 Dec 2025 00:00:00 -0500 Leading Edge During a session at a December 3, 2025 ANA Members-Only Conference, Mikaela Maloney, senior manager, content and communications at IDEAL Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget. https://www.ana.net/miccontent/show/id/er-2025-01-infl-jan25-ideal-industries Mon, 15 Dec 2025 00:00:00 -0500 Event Recaps In what might become a regular game on the On Scope podcast, host Mike Berberich and show producer Ryan Dinger discuss which brands should consider partnering with celebrities like Tyler The Creator, Sabrina Carpenter, and Tracy Morgan. https://www.ana.net/miccontent/showvideo/id/ps-2025-12-onscope-perfect-brand-celebrity-pairings Sun, 14 Dec 2025 00:00:00 -0500 Podcast Clips On the On Scope podcast, Caitlin Blewett, CMO at Genpact, gives some tips for how marketers might convince leaders of the need to slow down a bit with AI adoption and implementation, pulling from her own experiences working in an environment that prioritizes speed to market. https://www.ana.net/miccontent/showvideo/id/ps-2025-12-onscope-blewett-ai-slowdown-leadership Sun, 14 Dec 2025 00:00:00 -0500 Podcast Clips We’ve all heard of the “sea of sameness” that is expected to flourish with AI implementation. Caitlin Blewett, CMO at Genpact, shares her thoughts on how marketers might avoid falling into this trap, discussing the ways in which humans can continue to have a critical role in marketing practices, even with AI adoption. https://www.ana.net/miccontent/showvideo/id/ps-2025-12-onscope-blewett-ai-brand-differentiation Sun, 14 Dec 2025 00:00:00 -0500 Podcast Clips The rules of discoverability are shifting — again. And if your brand wants to stay relevant in the new AI-dominated world of search, it’s time to optimize for the engine behind the engine. Get started with these three best practices. https://www.ana.net/miccontent/showvideo/id/pp-2025-12-mf-geo-ai-tips-future-proof Sun, 14 Dec 2025 00:00:00 -0500 POVs Caitlin Blewett, CMO at Genpact, shares her thoughts on why many marketing leaders, who witnessed firsthand the perils of jumping too far too fast during the programmatic boom, are now doing the same exact thing with AI implementation. https://www.ana.net/miccontent/showvideo/id/ps-2025-12-onscope-blewett-ai-programmatic-mistakes Sun, 14 Dec 2025 00:00:00 -0500 Podcast Clips