RSS Feed for most recent: ANA Press Releases https://www.ana.net/about Thu, 18 Dec 2025 04:55:32 -0500 Thu, 18 Dec 2025 04:55:32 -0500 Marketers recognize both the acceleration of AI and the rising importance of human truth in 2025. Learn why ANA members selected Agentic AI and Authenticity as the defining forces of the year. https://www.ana.net/content/show/id/pr-2025-12-word-year Mon, 08 Dec 2025 09:00:00 -0500 Press Releases The ANA Q3 2025 Programmatic Transparency Benchmark reveals $13.6B recovered in working media value and 99.1% of programmatic ad spend in low-risk environments. New Brand Safety and Suitability metrics, along with improved CTV transparency, set a benchmark for responsible, accountable media investment. Developed with TAG TrustNet and Fiducia, the report provides AI-powered insights to optimize efficiency, quality, and supply-chain accountability. https://www.ana.net/content/show/id/pr-2025-11-transparency Wed, 05 Nov 2025 09:00:00 -0500 Press Releases The Association of National Advertisers (ANA) announces its 2025–26 Board of Directors at the Masters of Marketing Conference, marking a new chapter of leadership and growth. https://www.ana.net/content/show/id/pr-2025-10-masters2 Thu, 23 Oct 2025 09:00:00 -0400 Press Releases Study shows marketing excellence drives shareholder value — and AI doubles profitability for growth-driven brands. https://www.ana.net/content/show/id/pr-2025-10-masters3 Tue, 21 Oct 2025 09:00:00 -0400 Press Releases CMOs, tech leaders, and AI experts unite at ANA Masters of Marketing 2025 to shape the industry’s next era of growth and collaboration. https://www.ana.net/content/show/id/pr-2025-10-masters1 Mon, 20 Oct 2025 09:00:00 -0400 Press Releases The ANA, in partnership with NewtonX, unveils 'The Confident B2B Marketer' report. Discover how top B2B marketers align with sales, invest in brand, and prepare for AI to drive measurable business growth. https://www.ana.net/content/show/id/pr-2025-10-confident Tue, 14 Oct 2025 09:00:00 -0400 Press Releases The Association of National Advertisers (ANA) reveals winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards, honoring brands like Tennessee Department of Tourist Development, Kraft Heinz, IW Group, and S4 Capital for inclusive marketing innovation and measurable impact. https://www.ana.net/content/show/id/pr-2025-10-awards Wed, 08 Oct 2025 12:00:00 -0400 Press Releases The Association of National Advertisers (ANA) today announced the creation of the SeeAll Marketing Alliance (SAMA), an evolved Inclusive Marketing practice that will help brands accelerate unlocking new pathways to growth through inclusive marketing by connecting with each and every consumer. https://www.ana.net/content/show/id/pr-2025-09-seeall Tue, 07 Oct 2025 12:00:00 -0400 Press Releases ANA finds $26.8B in wasted programmatic spend but notes progress in MFA reduction and PMP adoption. CTV’s share hits 44% as ANA launches the Online Benchmark for real-time transparency. https://www.ana.net/content/show/id/pr-2025-08-programmatictrans Thu, 14 Aug 2025 08:00:00 -0400 Press Releases The Global CMO Growth Council, in partnership with LinkedIn, ANA, Cannes LIONS, WARC, and IAA, has introduced a new B2B marketing model called “Buyability,” revealing that relationships, trust, and cultural validation drive purchase decisions more than product or price. Based on research by LinkedIn and Dr. Marcus Collins, the findings mark a shift toward a more human-centered, network-driven approach to B2B growth. https://www.ana.net/content/show/id/pr-2025-05-programmatic Wed, 18 Jun 2025 08:00:00 -0400 Press Releases The Association of National Advertisers (ANA) has released its Q1 2025 Programmatic Transparency Benchmark Study, revealing improvements in the efficiency of programmatic ad spend, with effective impressions rising to 41%—a 5-point increase from 2023. Despite this progress, 37.8% of spend still goes toward low-quality impressions, leaving an estimated $21.6 billion in global media value unrealized. The study also introduces the TrueCPM Index to help marketers better gauge value and highlights gains in CTV measurability and a major reduction in MFA site spend. However, issues like supply partner sprawl and domain overextension remain. The initiative continues the ANA’s mission to improve transparency and accountability in the programmatic supply chain through log-level data analysis. https://www.ana.net/content/show/id/pr-2025-05-programmatic Wed, 21 May 2025 08:00:00 -0400 Press Releases The Association of National Advertisers (ANA) has announced the winners of the 42nd annual 2025 REGGIE Awards, recognizing the most effective brand activation marketing campaigns of 2024. Held at the ANA Brand Masters Conference in Los Angeles, the event honored standout work across 30 categories, including digital, experiential, AI integration, influencer, and sponsorship marketing. The coveted Super REGGIE Award was presented to Kellanova’s Pop-Tarts for its innovative “The First Edible Mascot” campaign. Unilever and agency VML emerged as top winners, with multiple accolades across diverse campaigns. The REGGIE Awards continue to spotlight impactful, results-driven marketing strategies that combine creativity with measurable business success. https://www.ana.net/content/show/id/pr-2025-05-reggie Fri, 09 May 2025 08:00:00 -0400 Press Releases Integrated full-service agencies report an average tenure of 7.3 years, while media-only agencies have a significantly shorter average tenure of 3.7 years https://www.ana.net/content/show/id/pr-2025-04-tenure Wed, 30 Apr 2025 08:00:00 -0400 Press Releases https://www.ana.net/content/show/id/pr-2025-03-martech Fri, 28 Mar 2025 08:00:00 -0400 Press Releases Today, ANA Aquila LLC, an ANA subsidiary, announced groundbreaking advances towards its cross-media measurement solution. This solution is designed to realize significant value for marketers by providing transparent, normalized data across all audiences and segments. https://www.ana.net/content/show/id/pr-2025-03-aquila Mon, 03 Mar 2025 08:00:00 -0500 Press Releases The Association of National Advertisers (ANA) announced today findings from its 2024 Programmatic Transparency Benchmark Study, marking another step in empowering brands towards full visibility into their programmatic supply chain. https://www.ana.net/content/show/id/pr-2024-12-programmatic Thu, 12 Dec 2024 08:00:00 -0500 Press Releases Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program. https://www.ana.net/content/show/id/pr-2024-12-aef-giving Tue, 03 Dec 2024 08:00:00 -0500 Press Releases For the second consecutive year and third time in the past eight years, “AI” has been crowned the ANA Marketing Word of the Year, reinforcing its profound and transformative impact on the marketing industry in 2024 https://www.ana.net/content/show/id/pr-2024-12-word-ai Tue, 03 Dec 2024 08:00:00 -0500 Press Releases The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor. Doritos, in partnership with Goodby Silverstein & Partners, won the Best in Show award for its standout campaign “Dina & Mita.” https://www.ana.net/content/show/id/pr-2024-11-multi-awards Wed, 20 Nov 2024 08:00:00 -0500 Press Releases The ANA and HUMAN Security released a new report on loyalty marketing, emphasizing its growing importance for brands and highlighting security risks like fraud. With nearly 60% of marketers predicting an increased focus on loyalty marketing by 2025, the report details the benefits (increased customer lifetime value, data collection, and personalization) and challenges (competition and communication frequency) of loyalty programs. https://www.ana.net/content/show/id/pr-2024-10-human Wed, 30 Oct 2024 06:00:00 -0400 Press Releases The Association of National Advertisers (ANA) today announced the newly appointed members of its board of directors at its annual Masters of Marketing conference in Orlando, held October 21-25. The new board features leaders from industry-leading brands who will bring additional fresh perspectives. https://www.ana.net/content/show/id/pr-2024-10-masters-bod Thu, 24 Oct 2024 08:00:00 -0400 Press Releases The Association of National Advertisers (ANA) today released the first edition of its "Ultimate Playbook for Data Clean Rooms." Created by ANA’s Data Excellence & Privacy Practice, the playbook provides marketers and data analysts the information necessary to either begin or expand their data collaboration journey using data clean rooms. https://www.ana.net/content/show/id/pr-2024-10-masters Mon, 21 Oct 2024 09:00:00 -0400 Press Releases The Association of National Advertisers (ANA) today released the first edition of its "Ultimate Playbook for Data Clean Rooms." Created by ANA’s Data Excellence & Privacy Practice, the playbook provides marketers and data analysts the information necessary to either begin or expand their data collaboration journey using data clean rooms. https://www.ana.net/content/show/id/pr-2024-10-datacleanrooms Wed, 16 Oct 2024 07:00:00 -0400 Press Releases The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of false and inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services https://www.ana.net/content/show/id/pr-2024-09-ftc Thu, 19 Sep 2024 07:00:00 -0400 Press Releases WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the U.S. advertising industry's leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits of creativity in advertising https://www.ana.net/content/show/id/pr-2024-09-warc Wed, 11 Sep 2024 07:00:00 -0400 Press Releases