ANA Celebrates Trailblazers at Inaugural MarTech Awards
Kellanova, Dell Technologies, and The Brandtech Group Among Top Honorees at First-Ever ANA Marketing Technology Awards
AUSTIN, TX – March 27, 2025 — The marketing technology landscape has new champions as the Association of National Advertisers (ANA) unveiled winners of its first-ever Marketing Technology Innovator Awards. The prestigious recognition celebrates breakthrough achievements in leveraging technology, data, and artificial intelligence to elevate marketing campaigns and drive operational excellence. The honors spotlight remarkable contributions from visionaries across client-side marketers (CSM) and marketing solution providers (MSP).
Winners took center stage during the 2025 ANA AI and Technology for Marketers Conference in Austin, Texas. Four categories received Gold and Silver distinctions, showcasing exceptional leadership in marketing technology implementation and innovation.
Visionaries Recognized for Individual Excellence
In the individual categories, Louise Cotterill, Senior Director of Insight & Intelligence at Kellanova, claimed the Gold distinction in the CSM category, while Deepak Madhavan, Chief Architect at Mattel, earned Silver recognition for his transformative contributions.
On the MSP front, Shirofune Founder and CEO Mitsunaga Kikuchi secured the Gold honor, with Trinadha Kandi, MarTech Transformation Leader at Deloitte Digital, receiving the Silver accolade.
Teams Revolutionizing the MarTech Landscape
Dell Technologies' AdTech Team emerged as the Gold standard in the Team CSM category, with the NFL MarTech Team earning well-deserved Silver recognition.
The Brandtech Group's Gen AI Team demonstrated exceptional innovation, claiming Gold in the Team MSP category, while the Later Product Team secured the Silver distinction.
Setting New Industry Benchmarks
"The winners of our inaugural MarTech Awards have shown remarkable skill in applying technology to marketing challenges," said Michael Donnelly, EVP of AI, Marketing Technology & Marketing Futures, Association of National Advertisers. "These individuals and teams have demonstrated clear vision, practical expertise, and strong business results. Their work makes a real difference for their organizations and helps set a high standard for others in marketing."
About the ANA
The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network and representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. Since 1910, the ANA has been setting the agenda for industry transformation, enabling marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.
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ABOUT THE ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.
About the MarTech Awards
The ANA Marketing Technology Awards were established to spotlight game-changing achievements and innovations in the marketing technology space. The awards recognize technology’s critical role in modern marketing strategies and celebrate the exceptional individuals and teams driving this transformation. Open to client-side marketers, marketing solution providers, technology leaders, digital marketers, and data scientists, the MarTech Awards honor those who blend technical expertise with marketing acumen to deliver measurable business results. The program evaluates entries based on innovation, implementation, impact, and the ability to solve complex marketing challenges through technology solutions.